Jim Bachwitz Email & Phone Number

Creative insight specialist who is driven to understand behavior, motivations and market opportunities. Serves as a trusted advisor for an extensive portfolio of companies and organizations. Diligent research professional focused on leveraging market insights into action. Core competencies include:• Able to efficiently clarify and crystallize research objectives from situational analyses• Identification of optimal implementation research strategies including quantitative, qualitative methodologies and secondary sources• Successful track record managing research activities according to quality standards and budgets• Adept designer of research instruments that accurately capture consumer and business population opinions• Experienced focus group moderator and executive depth interviewer • Experienced analyst utilizing univariate and multivariate statistical analytics, verbatim assessments and segment analysis• Expert report-writing and presentation skills to provide end-user audiences a clear understanding of research findings and implications to enable informed decision making• Assess and utilize emerging research methodologies to more efficiently capture target audience opinions• Thrive in fast-paced, multi-project, deadline driven environmentResponsible for exploring and framing end-user/client research needs for manufacturers, health insurance providers, financial institutions, advertising agencies, public agencies and service organizations. Research projects include:• Market opportunity and barriers to entry assessments • Customer satisfaction/Loyalty studies/Program design• Image and awareness tracking and marketing implications• Product development• User experience• Feasibility studies• Demographic analysis

Listed skills include Market Research, Quantitative Research, Marketing Research, Customer Insight, and 19 others.