Javier Baena

Javier Baena Email and Phone Number

Head of Sales Realmadrid TV @ Real Madrid C.F.
Community of Madrid, Spain
Javier Baena's Location
Pozuelo de Alarcón, Community of Madrid, Spain, Spain
Javier Baena's Contact Details

Javier Baena personal email

n/a
About Javier Baena

Real Madrid TV Head of Sales, (conventional advertising revenues, branded content in the channel)TV shopping and advertising spots management.Responsible for all Real Madrid TV sales to international broadcasters. Also in charge of sales of content and programming to broadcasters and commercial brands who wish to associate with Real Madrid content.

Javier Baena's Current Company Details
Real Madrid C.F.

Real Madrid C.F.

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Head of Sales Realmadrid TV
Community of Madrid, Spain
Employees:
10
Javier Baena Work Experience Details
  • Real Madrid C.F.
    Head Of Sales Realmadrid Tv
    Real Madrid C.F.
    Community Of Madrid, Spain
  • Real Madrid C.F.
    Head Of Sales Realmadrid Tv
    Real Madrid C.F. Jan 2019 - Present
    Madrid Area, Spain
    Head of Sales for Real Madrid TV, in charge of advertising revenues in Spain beyond branded content in the channel.In addition, I am selling the channel to international broadcasters, such as Cablevision. I am also selling programs, documentaries and other content to clients like Amazon, Netflix, etc. For example, the TV show “Campo de Estrellas” was sold to Amazon Prime Video as a part of the agreement between this platform and Real Madrid TV.
  • Laliga
    Deputy Director Audiovisual Area
    Laliga Apr 2016 - Dec 2018
    Madrid Y Alrededores, España
    Management of contracts and relations with international broadcasters (beIN, Fox, DirectTV, Sky, Eleven, DAZN, etc.) and national IPTV operators (Movistar, Vodafone, Orange, Telecable, etc).Management of reports of national (Kantar Media) and international (Nielsen Sports) TV audience results.Management of the channel LaLiga TV in public spaces and support to follow the daily work of the anti-piracy team.Management of LaLiga Experience for every broadcaster with audiovisual rights and collaboration with the Digital Area in order to maximize the value of digital assets.
  • Okydoky Media
    Partner Director
    Okydoky Media Nov 2007 - Apr 2016
    Madrid Y Alrededores, España
    Online media plans include buying, negotiation and planification. Real Time Bidding (RTB) campaigns. SEM campaigns, actions for Client Acquisition, Performance Sales, Optimization campaigns and the appearance in social platforms (SMO). Also, web analytics through Google Analytics and Eulerian Technologies.
  • Publiseis - Lasexta
    New Business Director
    Publiseis - Lasexta Mar 2006 - Oct 2007
    Madrid, España
    SMS management campaigns. Web advertising spot sales. Call TV, Teleshopping, Teletext and programs management. Merchandising area development with the channel’s producers and programs.
  • Mediapro
    Sales Director
    Mediapro Sep 2002 - Mar 2006
    Madrid Y Barcelona
    The commercialization of unconventional advertisement strategies in TV and theme channels (Fox, AXN, Calle 13, Cosmopolitan TV, etc). Also, the sale of static advertising for Real Madrid football club, management of the sponsors for the Tennis Masters Series of Madrid, Seve Trophy Golf Tournament, Sitges Film Festival, product placement in cinema productions involving Mediapro, and manager of the initiative for broadcasting football matches in movie theaters.
  • Tv Trans
    Deputy General Director
    Tv Trans Jun 2001 - Jun 2002
    Madrid
    Static and Dynamic advertising in TV channels of Metro de Madrid, TMB Barcelona, AENA, RENFE, Ferrocarriles de la Generalitat de Cataluña. Company organization in several areas, and finally, overall manager of the company.
  • Ibest Award
    Country Manager España
    Ibest Award Mar 2000 - Jun 2001
    Madrid Y Alrededores, España
    Spain’s director for the iBest awards. Team selection, hiring, organization, and consolidation of its performance. Commercial strategy for the Company’s operations in Spain. Search, sale, and contracting of sponsors. Development and management of the iBest Awards Ceremony 2001.
  • Telemadrid
    Commercial & Marketing Director
    Telemadrid Mar 1996 - Mar 2000
    Madrid Y Alrededores, España
    Responsible for the execution of channel revenue and commercial policy. Negotiation with media agencies and communication actions related to corporate image and relationships with other national media.
  • Canal+
    Commercial Director Gdm
    Canal+ Sep 1992 - Mar 1996
    Madrid Y Alrededores, España
    Canal+ and Canal Satélite Digital commercialization. Campaign optimization. Sponsorship in programs. Negotiation with media agencies.
  • Elizabeth Arden
    Deputy Sales Manager
    Elizabeth Arden May 1989 - Sep 1992
    Madrid Y Alrededores, España
    Organization and supervision of the national sales channel. Development of Trade Marketing actions y point-of-sale marketing with the Marketing Department.
  • Honeywell
    Building Maintenance Sales Manager
    Honeywell Jan 1987 - May 1989
    Madrid Y Alrededores, España
    Management of regulation and control of air conditioning systems. Sale of access control systems. Sale of maintenance contracts.

Javier Baena Skills

Publicidad En Internet Marketing En Internet Redes Sociales Marketing Digital Estrategia De Mercadotecnia Publicidad Marketing Strategy Marketing Digital Marketing Advertising Web 2.0 Estrategia Mercadotecnia Sem Mercadotecnia En Medios Sociales Online Marketing Comercial Social Media Marketing Public Relations Medios Digitales Estrategia Empresarial Iniciador De Proyectos Seo Social Media Online Advertising Digital Media Community Management Business Strategy Derechos Audiovisuales

Javier Baena Education Details

Frequently Asked Questions about Javier Baena

What company does Javier Baena work for?

Javier Baena works for Real Madrid C.f.

What is Javier Baena's role at the current company?

Javier Baena's current role is Head of Sales Realmadrid TV.

What is Javier Baena's email address?

Javier Baena's email address is jb****@****doky.es

What schools did Javier Baena attend?

Javier Baena attended Universidad Complutense De Madrid, Colegio Menesiano.

What are some of Javier Baena's interests?

Javier Baena has interest in Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Animal Welfare.

What skills is Javier Baena known for?

Javier Baena has skills like Publicidad En Internet, Marketing En Internet, Redes Sociales, Marketing Digital, Estrategia De Mercadotecnia, Publicidad, Marketing Strategy, Marketing, Digital Marketing, Advertising, Web 2.0, Estrategia.

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