Josh Baggett Email & Phone Number

St. Louis, Missouri, Us

Developing and implementing performance marketing strategies aimed at driving digital growth for our global franchise partners. Leading targeted performance media campaigns for capturing cross-border international travel.

St. Louis, Missouri, Us

London, England, Gb

Clients: BP, Castrol, ampm, ARCO, Abbott - Similac• Oversee the overall health and success of programmatic strategies for BP, Castrol, ampm, ARCO, Abbott - Similac• Collaboration with digital agency counterparts to form strong, all-encompassing digital media strategies• Responsible for overseeing and managing the day-to-day workload, training, and career development of programmatic team direct reports• Act as the team’s central point of programmatic expertise and escalation to address problems as they arise• Create and enforce workflow processes to ensure deliverables are completed accurately and on time• Ensure accountability for flawless execution of campaign implementation and QA processes• Collaborate to establish testing frameworks and learning agendas with Mindshare Business Intelligence• Develop POVs, presentations, and other shareable collateral that improves the overall level of programmatic education across programmatic and digital teams• Support the Programmatic Agency leads as needed for larger presentations, projects, and new business pitches• Participate in GroupM Global Synergy Naming Convention Team to collaborate and develop a centralized naming convention to ensure accurate data capture at all levels, across all clients, in all markets

London, England, Gb

Clients: BP, Castrol, ampm, ARCO• Manage the execution of media plans for BP, Castrol, ampm, ARCO• Specializing in campaign strategies for brand awareness, foot traffic visitation, corporate reputation, and eCommerce• Act as the programmatic expert to communicate strategy and performance with the client• Manage the communication and relationships with all parties involved with the execution of the programmatic strategy• Evaluation of data, analytics, and platforms options in the marketplace to best suit client objectives• Supervise audience planning and data strategy architecture • Ensure trading teams are meeting all critical deadlines and client deliverables• Work with team members to develop first-party data capture strategies• Build a comprehensive media knowledge base of platform landscape and synthesize information into ideas to drive achievement of brand goals

London, England, Gb

Client: Kimberly-Clark• Responsible for the implementation of programmatic media plans, strategically and efficiently• Manage RTB (real-time bidding) strategy and deployment• Responsible for setting up new campaigns and providing insightful feedback on questions related to technology, data, and performance optimizations• Strategically plan media budgets and clear all invoices for all partners involved with the campaigns• Work with DSP Account Managers and other members of my team to support the trafficking, monitoring, and reporting of campaign performance• Maintain a deep understanding of client business goals and marketing objectives, and translating them into audience targeting strategies• Evaluation and implementation of 3rd party measurement solutions to monitor and prevent ad fraud• Work with brands/internal ad operations department to deploy tag infrastructure on website• Discover and evaluate emerging technology and data providers• Act as liaison between trading desk and other key teams on the account (planners, research/analytics)

Puteaux, Fr

Client: Sears Holdings • Developing and executing programmatic campaigns for Affiperf's clients• Support and educate planning teams in identifying opportunities and delivering recommendations to clients• Campaign set-up of programmatic buys in DSPs, with daily in-console monitoring of campaign pacing and performance against agreed-upon KPI(s)• In-console optimizations as warranted by performance• Contribute to clients' business growth by identifying new and opportunistic opportunities, and encourage planning teams to implement creative solutions• Deliver audience and optimizations insights at agreed-upon cadence• Deliver insight into the implications of campaign constraints, such as ramp-up time, scale, creative performance• Maintain current/ongoing knowledge of media buying platform updates and integrations, inclusive of their suite of analytics tools

St. Louis, Mo, Us

• Assist project managers with creating client research presentations, analyzing survey data and writing key findings reports• Conduct secondary research to provide insights which support and drive projects and new business proposals for various clients• Analyze media articles for sentiment and key messages to develop media analysis projects for VISA, Monsanto and Energizer• Assist client marketing and branding efforts by developing media contact lists and pitching local and national news media for Energizer• Successfully landed coverage with Chicago ABC News• Research influencers in the social space for Monsanto and Emerson Electric

Champaign, Il, Us

•Greeted students and assisted with basic academic advising requests and questions•Managed and scheduled advising appointments for the CEE academic advisors•Managed confidential student records, files and office mail•Completed other miscellaneous tasks and projects upon CEE professor's and advisor's request

Champaign, Il, Us

• Managed 4 collaborative projects under the supervision of the Associate Chancellor of Public Affairs• Created a gift program designed to welcome influential alumni back to campus• Updated and improved the University of Illinois interactive campus Google map• Conceptualized a marketing campaign in conjunction with the Division of Intercollegiate Athletics

Alton, Illinois, Us

•Managed the filing room•Invoiced warehouse files•Scanned confidential files•Shredded confidential files•Performed miscellaneous tasks upon attorney’s request.