Director Of Digital Sales & Development
Michigan Region
-Digital marketer who coaches, mentors, and leads the Account Executives and On-Air Talent in five markets (Lansing, Kalamazoo, Holland, Battle Creek, and Coldwater) to grow digital revenue and build all 13 Michigan radio station brand's online presence-Led Lansing market into a profit for the first time-Oversees all web properties -Help clients grow by developing a digital marketing plan -Work side by side with operations and brand managers to plan promotions -Design and produce content with various tools such as Adobe Creative Suite/Cloud, Final Cut Pro X, Apple Motion, Logic Pro X, and Sony Vegas Pro-Monitor, analyze, and report all digital revenue utilizing various analytical software such as Wide Orbit Traffic Automation, Triton Digital, Google Analytics, Catapult by Vibes, and more-Program and analyze all Texting databases/campaigns-Plan & Coordinate promotions as well as special events with Station/Brand Managers-Work with Corporate office web designers and developers on all digital display ad copy/content for all Digital Channels (Web, Mobile, Stream, etc.)-Lead sales team to develop and coordinate all digital sales, advertising, & promotional packages-Contribute to all director, digital department, sales, and manager meetings