Una Gama (meaning Bamboo Village) is dedicated to providing high-quality, graded and treated bamboo for construction in Sri Lanka. Together with our international and local partners, we set to change the perception of bamboo in Sri Lanka. We envision a bamboo future in Sri Lanka where high-quality, graded, timber bamboo is accessible to all types of building projects and budgets, from high-end architecture and green hospitality development to environmentally friendly, affordable housing solutionsWe are dedicated to building a sustainable and environmentally friendly business, that benefits communities, improves lives and promotes inclusion at all levels.

A Regenerative Bamboo Eco-Resort in the making in the south of Sri Lanka

Communal Dinner Barbecue Concept

Business Development, Marketing Strategy, Website Creation, Customer Acquisition and Retention, , SEO, SEM, Push and Pull Marketing Strategies, Analytics, Project Management, Multi variant testingCurrently working with multiple companies in Sri Lanka, Australia and France.

Ensured continued growth and profitability with the creation of long term sales strategies (double-digit growth for New acquisition)Responsible to develop and implement programs to drive new business and achieve company goals and targets using SEM, Affiliates and Marketing automation programs.Managed day to day team activities using Agile Project ManagementDesigned, implemented, tracked, and reported on new programs created.Worked with the Campaign and Digital Marketing Coordinator to implement site optimization tests to improve the conversion rate of each visit.Managed and implemented new acquisition optimization test plan and improve key success metricsCreated end-to-end new acquisition communication plan.Partnered with advertising and media specialists to increase new acquisition.Participated in the Retention Manager’s campaigns, using EDM and in product communication channels to improve these and create an end to end communication and customer lifecycle.

Worked with the retention and new acquisition manager and delivered an end to end communication automated program understanding the lifecycle of our customers in order to increase customer acquisition, retention, and stickiness.Developed content and SEO strategies to increase customer acquisition aligning with the E-Commerce manager strategy.Developed in-product messaging and email communication to improve customer retentionDeveloped acquisition and retention campaigns aligned with my managers' strategyManaged several products lanches

NOTOX Surfboards Australia is determined to tackle the issue of sustainable surfing head-on by bringing innovative, ecologically-friendly surfboard technology to Australian shores.My main role for this project was to develop from scratch the look and feel and customer experience of the Australian website in alignment with the brand guidelines and provide guidance on the digital marketing strategies to adopt using industry best practices.I also hired and managed a web developer for this project.My role was further extended by providing cart abandonment emails, SEO strategy leading to appear in top 3 positions of the site on sustainability keywords in Australia, and top 10 globally.https://notoxsurfboards.com.au/

My role was to improve and automatise the lead management for SMB and Enterprise products for Trend Micro EMEA. The first part of this project was to automatize the lead management, giving more valuable information to the sales team in order to increase their conversion rate when reaching the customer.- The challenges were to retire old EMEA systems in order to integrate the tools used by Trend Micro globally, while retaining the EMEA particularities, like languages, sales processes, etc., and connecting Salesforce and our different internal databases.- I have been using Audience Stream from Tealium. Using this powerful tool I have been able to deliver all the leads into Salesforce. This, in turn, allowed me to feed all real time visit information to the Sales team. At that time I worked closely with the Tealium development team in order to integrate their tool into the Trend Micro environment and also to shape their product to work with Salesforce.- The second phase was to implement Marketo in our EMEA instance. I was involved in all decisions with regard to rolling out a Marketing Automation tool, and delivered automated programs such as personalized email campaigns, lead nurturing, lead scoring, Salesforce integration, and advanced registration processes.

Multiple roles in Marketing supporting the Consumer product range for EMEA.As highlights:- Automation of a Trial Program using Oracle Responsys: The creation of 3 trial programs in 11 languages increasing the Trial conversion rate, and giving a 30 day projection of the trial revenue.- Content management: Increasing the time on site and number of pages read, creation of landing pages to increase product trials, and working with creative agencies and copy writers- Implementation and management of product reviews using Bazaarvoice for our Consumer and SMB products. I furthermore automatized the process of answering such reviews based on moderation codes and provided guidelines to to our outsourced technical team and outsourced billing team.

- I'm mainly responsible for the technical escalation management in our different level of support, and also account manager of our Distributor and biggest resellers in the SEUR markets(fluent in French, Spanish and English)- I developed from A to Z our ways of communicating with our resellers and distributors finding the tools, databases, and also the image we wanted to give as a Technical Support. I also participated to the revamp of our Partner Website.- I'm was responsible of the communication to our fee based customers, resellers and disties, (Creation of email templates, content, and also design of the banners, look etc ... ) working closely with the global EMEA Marketing team.

First point of contact for our VARsDealing with licencing issuesLaunched our technical newsletter for all our VARs

Launched email/voice/sms campaigns for our Platinum customersDesign of HTML templatesReport on campaignsDealing with technical issues on our internal system