John Bancroft Email & Phone Number

Thame, Oxfordshire, Gb

CEO and founder of Incognate Limited providing a focused set of services that support the delivery of consistent sales results.- Providing business to business focused marketing and communication services and applying multiple digital and traditional communication tools and methodologies to deliver results for clients- Providing bid and proposal support for clients, including editorial control, the creation of boilerplates and also reusable content to reduce costs and improve results- Establishing rapport with clients, consulting, advising and developing propositions, campaigns, content and proposals to support sales generation- Producing creative and effective content to support clients' sales and marketing initiatives and have successfully managed and delivered several sales and marketing collateral refresh projects- New business development, pitching to prospects, and developing existing accounts- Engaging and managing a highly-skilled and disparate creative team including copywriters, designers, journalists, SEO professionals, website developers and telemarketers- Delivering multiple campaigns for multiple companies such as Mphasis, Croner Solutions (Part of Wolters Kluwer), CGI (Logica), LeanApps, ITRS Group, Legal & General, Nouveau Solutions, Microsoft, Zebra Card Printers and more

Montreal, Quebec, Ca

Establish a robust communication model and approach both internally and externally across a major client in the UK Government. This involved taking a completely evaluation of the current communication requirements across the account and included:- Mapping out all stakeholders- Establishing core messages and secondary messages- Creating a ‘messaging framework’ that would define core messages to all- Develop filters/rules for the development of secondary messages to key stakeholders based on ‘communication drivers and needs’. - Define, refine and deploy a ‘communications approach’ - driven by content style guides, templates and the right communication processes and elements. Ultimately the results were to ensure that the right messages, aimed at the right people, at the right time through the right media.

Montreal, Quebec, Ca

Engaged to carry out an interim management role at CGI's multi-billion pound bid and proposal centre that supports large bids across public sector and commercial enterprises in the UK. After initially spending 4 weeks assessing all elements of the Proposal Operations I delivered a significant transformation programme both in the Proposal Centre, but also engaging and inspiring the Proposal Management Team that support major bids in delivering outstanding winning proposals. I identified unique skills, supported promotions, drove the development of a framework, underpinned with tools, templates and processes, ToCs and empowered the team. At the same time, I created a culture of open, positive communication and trust - developing the team to work as one. I led by example, but over a period of time it was fantastic to see the change in the team both in confidence and in their own personal achievements.

The company was focused on improving IT companies business performance through the development of end to end sales and marketing approach that delivered consistent sales results. - Established an initial anchor client for the business by December 2001 - Generated further new business, creating half a dozen new clients with annual contracts and complete control of the bid and proposal process- Managed all marketing and communications to support the development of new business, including engaging with the media and an external PR agency. - In the second year created a new business development function, recruiting and managing a team of telemarketers to provide outsourced services to clients- Successfully brought on over half a dozen new clients with annual contracts.- Consulted on lead generation and implemented a new business development framework for several companies- Improved the business performance of IT companies by deploying an end-to-end sales and marketing approach to deliver consistent sales results

Brought on to establish Channel Partners and increase revenues through a channel approach. However, lack of second round funding required a fast strategic rethink to generate revenue and also support channel growth. In a short space of time I generated business in insurance and market research verticals through new business development activity.- Targeted to establish channel partners and to increase revenues through an indirect sales and marketing approach- Worked with and through channel partners to identify opportunities- Created all bids and proposals to support the generation of new business- Created new propositions and supporting content with a vertical focus- Defined and delivered a direct campaign that successfully generated new business in the market research vertical

Holon, Israel, Il

- Brought on to create a direct marketing function at Sapiens - Established a highly-successful new business development approach through the deployment of an effective direct marketing framework - Recruited and developed a strong team and delivered in excess of a 100% sales growth year on year and resulted in winning major new accounts - Instrumental in re-positioning from a tools vendor to an IT solution provider and winning business with tier 1 financial and retail prospects- Defined, refined and tested new propositions and worked with external sales and business consultants to ensure consistent messages throughout the sales and bid process- Administered and managed the Goldmine CRM Solution and created a best practice approach to its use and management- Significant contribution to the UK operation achieving its annual revenue target of £20M in just 6 months

Montreal, Quebec, Ca

Recurited to generate new business sales leads through telemarketing. Top performer in a team of four and opened the door on several multimillion pound opportunities. Asked to represent the internal sales team at the annual Florida Sales Convention due to my achievements and contributions to the team and company. Worked at IMR Global before it was bought by CGI and was then headhunted to set up a new business development operation at Sapiens.

Joined as a partner in a computer solutions company and created a new division in the Speech Recognition Market. Drove the business sales and technical support requirements to become an accredited IBM supplier. From a standing start in a very new market, the division was turning over £120K by the end of the first year. At the end of the second year, the division was contributing 35% to the total revenue of the organisation with annual revenues of £1M.

Copywriter for a number of businesses in a wide range of industry sectors from Leisure to Engineering and Construction to Information Technology. I worked as a freelance for Brooker and Howe Advertising and also as a freelance writer for the Chartered Institute of Building Magazines Chartered Builder and Campus Construction.

Us

Full P & L responsibility for the produce department and increased sales by 100% to 14K per week in 2 years

Worked as a commission only sales person for Abbey Life in Hounslow. Involved cold calling, door knocking and running my own marketing campaigns to generate new business.

Us

Recruited on the 1 year fast track management training programme (most people took 2 years to train). Trained in every discipline in food retail stores throughout stores in London. In the second year became deputy store manager of Hammersmith Safeway with responsibility for 200 + staff weekly turnover of £250,000

London, London, Gb

Joined as a part-time fridge cleaner, but within 6 months I was promoted to deputy foreman of the warehouse in the West Ealing store.