Julian B. Email & Phone Number

Fort Worth, TX, US

• Facilitate consumer and product communication strategies using marketing tools to achieve revenue growth
• Spearhead a Mailchimp email marketing campaign, creating copy and monitoring analytics to increase client engagement by 23% over 3 months, ultimately resulting in growing company clients and revenue.
• Track email KPIs including conversion rate, open rate, and unsubscribe rate, enabling effective messaging through A/B testing resulting in a 4.3% aggregate increase in click-through rate.
• Analyze and organize data using Excel, creating databases and pivot tables to track customer journeys week-by-week, providing insight for highest priority client targeting leading to 7.9% revenue growth.
• Administer HubSpot data management and automation systems to create standardized CRM processes, enabling a 12% efficiency increase.
• Create 14 marketing templates and case studies in Photoshop, Canva, and Capcut for repeatable social media growth.

• Conducted market research to identify 107 funding opportunities, building a comprehensive database that streamlined access and improved organization-wide visibility.
• Performed data analysis in Excel to identify high-potential funding, leading to a 32% increase in outreach efforts by enabling easier tracking and targeted engagement.
• Reduced the time needed to identify new opportunities by 41% which initiated funding discussions totaling more than $50,000.

• Designed 16 Instagram and TikTok posts to target Gen-Z consumers for an advertising and marketing campaign, resulting in 13% increased social media engagement and heightened consumer awareness.
• Identified top 20 market competitors and target audiences to create relevant promotional materials for the campaign, analyzing 7 consumer databases to accurately inform insights.
• Built a new website landing page using Canva that informed website transformation and was used by Tate’s official martech team.
• Presented a comprehensive marketing and advertising strategy to the C-Suite for organizational promotions, accelerating campaign implementation and growing Tate’s online presence by 3.7%.

Nashville, Tennessee, United States

• Managed financial reporting processes through the creation of 114 invoices and contracts, ensuring payout of over $235,000 to company clients over 6 months
• Directed five company clients in administering business and promotional materials, resulting inclient revenue growth of 23% over 7 months.
• Implemented cloud organizational systems using Box, saving five hours per week in administrative tasks and leading to increased company efficiency.
• Defined KPIs to create and deliver an executive marketing presentation for a DraftKings collaboration, leading to clear performance benchmarks and alignment on strategic goals across teams.

Fort Worth, Texas

• Administered restaurant customer service to an average of 1,500 patrons per week
• Collaborated with coworkers to exceed restaurant standards causing 11% customer growth
• Recognized by management for reducing customer wait time by 10%

Undergraduate, Business & Political Science

Activities and Societies: Vanderbilt Recording Studio (President), Vanderbilt Moneythink (Mentor lead), The Music Room GPA: 3.78 / 4.0.

4.00 Unweighted Gpa

Activities and Societies: Economics Signature Program (Inaugural member), National Honor Society, French Club (President), Varsity Soccer.