• Directed all marketing activities for an iconic family-owned supermarket chain with 8 food stores and 8 wine stores, generating $600 million in annual sales.• Eliminated print media (55% of budget) in 2020, reinvesting savings into digital channels (CTV, OLV, OTT, Hulu, YT, digital audio, SEM, SEO, paid social, display) and hiring new talent.• Launched the Stew Leonard’s App (480K users; 60% of sales tracked) to promote customer loyalty and for targeted campaigns to reengage lapsed customers, increase frequency & basket size, competitive blunting, and category growth. • Executed a powerful email program, growing the list from 110K to 590K engaged subscribers with a 45% average open rate and 3%+ CTR, • Strong organic social media program with 275K followers across FB, IG, TikTok, YT, and X delivers a monthly reach of 2M+. Social media management platform introduced for improved visibility, planning, reporting, and activation of in-store social media teams.• Created a robust, strategic paid social program based on sound objectives, smart targeting, first-party data, reach and frequency goals, and engaging content. • Used customer segmentation (Experian) and other research to better target high-value customers, find lookalikes, inform channel selection, and allocate spend. • Launched a new Stewleonards.com website on WordPress and 3 e-commerce sites on Storefront Pro, Shopify, & FoodStorm.• Executed broadcast (TV and radio) campaigns in the nation’s largest media market.• Introduced Placer.ai location intelligence software, which provides consumer foot traffic analytics and insights, to analyze store performance, optimize marketing campaigns, identify customer patterns, define store trade areas, and inform site selection.• Led an in-house content team under the direction of a content strategist that produces 2,800 pieces of multimedia content annually.

Partner with companies working in and around the retail industry. Provide consulting and strategic advisory services across a spectrum of needs, including strategic marketing, integrated media planning and optimization, direct marketing, social media campaign strategy, brand development and management, campaign metrics and analysis, competitive research and analysis.

• Directed all marketing and advertising activities for a 130-store chain of wine, beer and spirits superstores, enabling the company to grow from $330 million to $2.2 billion in sales.• Created a $55 million fully integrated marketing program that brought together all media channels -- traditional, digital and social -- in a coordinated voice to deliver 11 years of positive comp-store sales.• Motivated a creative team that produced industry-leading brand creative campaigns that delivered on business objectives• Created and executed strategic marketing plans to support rapid store growth.• Implemented high-performing email and online marketing campaigns, including mobile, display, social media, SEO/SEM, and content, to create brand awareness and drive customer engagement.• Ensured the cohesiveness of the Total Wine & More brand message across all customer touchpoints, both in brick-and-mortar locations and online.• Developed product marketing programs to launch and drive sales of the company’s highly profitable collection of proprietary brands.• Directed all media negotiations, delivering consistent year over year savings in contract wins and added value• Continually reshaped marketing strategy and spend based on a dashboard of KPI's. • Used CRM and customer segmentation data to inform all marketing strategies.• Drove innovative solutions to achieve operational efficiencies and productivity across the department, as the company grew from 36 stores in 13 markets to 130 stores in 43 markets.• Executed successful broadcast plans (TV and radio) in 37 markets. • Developed direct marketing campaigns targeted at high-performing customer segments that routinely delivered an AROI exceeding 100%. • Initiated new-customer acquisition campaigns to grow our customer base among key opportunity segments.• Led major company initiatives, including two website rollouts (2011 and 2015) and the introduction of CRM and Loyalty programs.

• Directed all regional marketing and advertising activities for The Home Depot’s largest division, supporting $17 billion in annual sales and 340 stores.• Developed and implemented strategic marketing plans in 16 Northeast markets.• Executed marketing plans for as many as 33 grand opening stores annually, including The Home Depot’s flagship store in Manhattan.• Maximized a $65 million regional marketing budget.• Directed the regionalization of all national advertising, including broadcast, preprints, ROPs, direct mail, and out-of-home.• Created divisional marketing programs that were eventually implemented nationally, including The Home Depot’s contractor and installation services marketing programs, competitive marketing strategy, and a revamped grand opening process.• Designed and implemented guerrilla marketing campaigns to protect market share from competitive incursions and to take market share from existing competitors.• Hired, trained, and developed a high-performing team of 15 marketing professionals.

• Directed all marketing and advertising activities for a chain of 92 bookstores.• Analyzed, placed, and negotiated contracts for all print media in 5 major markets.• Directed the creation and placement of all broadcast media.• Managed the advertising co-op program, including analysis, contract negotiation, and billing.• Oversaw all aspects of print advertising, from creative through production.

• Directed the execution of all marketing programs, including Rewards, Seniors, commercial and installed sales, and consumer credit, for a 244-store chain of home improvement warehouse stores.• Created an in-house media department to analyze, place, and negotiate contracts for more than $40 million in print media annually across 174 newspapers in 65 markets.