Jeff Bartlett Email & Phone Number

Norwalk, CT, US

• Directed all marketing activities for an iconic family-owned supermarket chain with 8 food stores and 8 wine stores, generating $600 million in annual sales.
• Eliminated print media (55% of budget) in 2020, reinvesting savings into digital channels (CTV, OLV, OTT, Hulu, YT, digital audio, SEM, SEO, paid social, display) and hiring new talent.
• Launched the Stew Leonard’s App (480K users; 60% of sales tracked) to promote customer loyalty and for targeted campaigns to reengage lapsed customers, increase frequency & basket size, competitive blunting, and.
• Executed a powerful email program, growing the list from 110K to 590K engaged subscribers with a 45% average open rate and 3%+ CTR,
• Strong organic social media program with 275K followers across FB, IG, TikTok, YT, and X delivers a monthly reach of 2M+. Social media management platform introduced for improved visibility, planning, reporting, and.
• Created a robust, strategic paid social program based on sound objectives, smart targeting, first-party data, reach and frequency goals, and engaging content.

Partner with companies working in and around the retail industry. Provide consulting and strategic advisory services across a spectrum of needs, including strategic marketing, integrated media planning and optimization, direct marketing, social media campaign strategy, brand development and management, campaign metrics and analysis, competitive research.

Bethesda, MD, US

• Directed all marketing and advertising activities for a 130-store chain of wine, beer and spirits superstores, enabling the company to grow from $330 million to $2.2 billion in sales.
• Created a $55 million fully integrated marketing program that brought together all media channels -- traditional, digital and social -- in a coordinated voice to deliver 11 years of positive comp-store sales.
• Motivated a creative team that produced industry-leading brand creative campaigns that delivered on business objectives
• Created and executed strategic marketing plans to support rapid store growth.
• Implemented high-performing email and online marketing campaigns, including mobile, display, social media, SEO/SEM, and content, to create brand awareness and drive customer engagement.
• Ensured the cohesiveness of the Total Wine & More brand message across all customer touchpoints, both in brick-and-mortar locations and online.

Atlanta, Georgia, US

• Directed all regional marketing and advertising activities for The Home Depot’s largest division, supporting $17 billion in annual sales and 340 stores.
• Developed and implemented strategic marketing plans in 16 Northeast markets.
• Executed marketing plans for as many as 33 grand opening stores annually, including The Home Depot’s flagship store in Manhattan.
• Maximized a $65 million regional marketing budget.
• Directed the regionalization of all national advertising, including broadcast, preprints, ROPs, direct mail, and out-of-home.
• Created divisional marketing programs that were eventually implemented nationally, including The Home Depot’s contractor and installation services marketing programs, competitive marketing strategy, and a revamped.

• Directed all marketing and advertising activities for a chain of 92 bookstores.
• Analyzed, placed, and negotiated contracts for all print media in 5 major markets.
• Directed the creation and placement of all broadcast media.
• Managed the advertising co-op program, including analysis, contract negotiation, and billing.
• Oversaw all aspects of print advertising, from creative through production.

• Directed the execution of all marketing programs, including Rewards, Seniors, commercial and installed sales, and consumer credit, for a 244-store chain of home improvement warehouse stores.
• Created an in-house media department to analyze, place, and negotiate contracts for more than $40 million in print media annually across 174 newspapers in 65 markets.