Jacqueline David Email and Phone Number

-Develop Creator/Mid-Funnel Paid Social Marketing programs to acquire customers and drive ecommerce sales delivering over +X% YoY revenue by defining strategy, launching campaigns via social ad platforms, and experimenting with emerging tools to drive incremental growth-Define requirements for end-to-end creator content sourcing automation from onsite experiences for Social Apps that increases Amazon video content launched YoY-Maintain a framework for creative messaging and minimum standards for agencies and content creators to build high quality advertising assets (at scale) to improve engagement and revenue output-Partner with Social Apps to build first-to-market custom Dynamic Content Catalogs via API, completing ongoing A/B experiments pre-launch and bridging the knowledge barrier between Social App and Amazon Tech teams-Maintain custom self-service reporting (via Tableau) with custom formulas for leadership and partner teams

- Educate an expansive book clients/agencies on the most effective TikTok strategies and products to improve on the platform inclusive of Shopify and app advertising integrations, pixel implementation & attribution education (+$XMM advertising revenue)-Led adoption of the Value-Based Optimization Alpha/Beta across NA in partnership with the Product team; building 3x internal case studies based on performance and presented to the GBS org-Build external & internal facing documentation for Multi-Session Attribution, Dynamic Shopping Ads and Cookie Expansion, currently utilized by Mid-Market and Key Account teams nationally-Train the Growth organization on Alpha/Beta offerings across measurement, eCommerce, and branding products; leaning into benefits for advertisers to upsell and produce revenue for the organization

- Recommend and consult on Paid Social Media initiatives for the Starbucks Brand - Dual focus on loyalty/DR and branding efforts for Starbucks- Build and maintain relationships with client stakeholders to bring social media initiatives to life - Work cross functionally with brand marketing, creative, and analytics clients to bring forward thinking and actionable results dependent on campaign KPIs

• Recommend and execute 360-degree media plans including Digital, Social, OOH and Broadcast.• Working with financial, healthcare and gaming clients.

• Recommend and execute 360-degree media plans for multiple clients (digital and social focus) • Execute up to 4 campaigns at one time consisting of desktop, video and mobile web/app space • Recommend and set up Facebook, Instagram, and Twitter campaigns based on target audience for clicks, lead gen and engagement KPIs • Manage digital budgets ranging from $5K to $8MM via planning and monthly actualizations/accounting • Manage client and digital partner relationships from the RFP process to campaign implementation • Build relationships with publishers and learn about differentiating offerings within the digital space • Analyze data on a daily basis for optimizing media to drive up viewership for TV shows • Created multiple processes and resolutions for budget and measurement for internal teams and the client

-Manage the budget for all publication-related marketing -Work on client-management with 5 different publication Editors-Focus on branding publications through collateral, social media and events for 5 widely-different publications on campus-Create media plans that will target college students and faculty and increase social media by participation by 15-50%-Plan/promote pop-up events publicizing academic journals, print and digital media on campus-Design and implement advertisements for publications and newspaper

-Managed and assist projects that benefited the Marketing Team and PacLease Corporation-Managed up to 5 graphic design/communications projects at one time with strict deadlines-Assisted in Market Analysis on US and international industries -Helped create/update the new website and internal pages for PACCAR Employees and the public-Wrote Press Releases that were published in magazines and online news outlets-Worked with Upper Executives/Legal department to gain approval on Public Relations material

-Manage social media and authored blog content for company media pages and website-Increased likes of client’s Facebook page from 80 to 5,500 likes in three months through promotion-Research SEO statistics that increase to improve clients rank in search engines through Raven Report and Google Analytics -Collaborate with clients about social media campaigns focused on paid and unpaid promotion on Facebook, Twitter and Google Plus as well as search engine ranks.

-Publicize events and campaigns at Gonzaga University for students, faculty and outside public -Design graphics for posters, t-shirt designs, website and logos using Adobe Illustrator, Photoshop, and InDesign-Marketing team member on campaigns such as GSBA Special Elections, GSBA Spring Elections and Students Against Power Based Violence: Break the Silence Week-Sell and manage advertising space on a Gonzaga advertising “Wall” each week