Jamie Cohen Email & Phone Number

Ridgefield, Ct, Us

Product marketing leader overseeing three seasoned product marketing managers. Responsible for the growth and development of the product marketing team as well as our portfolio of software and connected solutions. Focused on leading cross-functional teams to drive results that meet today’s needs and the business up for future success - in particular focusing on our end to end offerings serving the Healthcare, Financial Services, Government, and Higher Education industries.

Remote

Product marketing leader overseeing four seasoned product marketing managers. Responsible for the growth and development of the product marketing team as well as our portfolio of connected solutions. Focused on leading cross-functional teams to drive results that meet today’s needs and the business up for future success. •Serve as SME for our family of connected solutions including SaaS tracking & logistics software, customer communication software, outsourced management services, cloud-based postage devices, and smart lockers.•Develop research-informed messaging and GTM strategy for the Pitney Bowes software and software-driven solution portfolio – aligning with sales and product management to ensure a consistent, in-market approach•Drive cross-functional team to execute strategy targeting a range of client and prospect segments – from SMB to Enterprise – using the LAER (Land, Adopt, Expand, Renew) approach•Lead development of messaging, client and industry research, competitive analysis, thought leadership, case studies and sales enablement across the business •Inform product roadmap and direct end-to-end product launches including pricing, messaging, beta testing, client interviews, sales training, and launch campaign support

Remote

• Serve as industry expert and SME for our family of parcel innovation software and smart locker solutions • Develop and execute GTM strategies including value proposition, sales training and enablement, buyer journey content development, events and webinars, and targeted email nurture and digital campaigns • Conduct ongoing market research to understand the ever-changing industry landscape and buyer personas to establish in-market product pricing, positioning, and promotion• Craft content across the buyer journey including sales messaging guides, competitive battle cards, case studies, videos, webpages, blog posts, webinars, and industry thought leadership • Partner with cross-functional team and industry associations within the SMB, Legal, Education, and Government sectors to build awareness, generate demand and accelerate pipeline – efforts led to a 15% YoY MQL growth • Spearhead end-to-end launch of new products and audience-based campaigns including marketing strategy, in-market messaging, external communications, and sales training • Foster relationship with major carriers like USPS and UPS to create programs that deliver additional value to our SaaS SMB shipping software customers

Stamford, Ct

• Drive key product messaging and go-to market plan for Pitney Bowes’ SMB office shipping and receiving software through product management and sales partnerships, customer relationships, and a deep understanding of the competitive landscape • Develop overall campaign and content strategy in support of office SaaS shipping and receiving software solutions across industries with focus on the Education, Healthcare, and Legal verticals• Produce internal sales tools and client facing content spanning the buyers journey to enable sales, marketing and partners to drive revenue for enterprise office shipping and receiving software solutions – 150+ unique pieces of content across 10 languages developed to date• Maintain and promote assets across all content hubs including PitneyBowes.com, Salesforce.com, Pitney Bowes intranet, and migrate to new sales asset management platform (Seismic)• Act as liaison between marketing and sales – ensuring content resonates with customers, is easily accessible and promotion of availability across mediums is clear to sales and partners; mediums include monthly newsletters, Salesforce.com custom communications, monthly sales meeting presentations and sales training events Key Successes at Pitney Bowes• Active member of a cross-functional client experience task force – driving the development and execution of a 3-year enterprise-wide strategy to foster a client first culture at Pitney Bowes• Imagined and executed key marketing campaign by partnering with a certified shipping industry expert to build significant sales pipeline for enterprise office shipping and receiving solutions • Crafted roadmap and developed content for first ever marketing retention efforts that aided in reducing churn of current office shipping and receiving software customers

New York, New York

• Act as go-to category expert across the TWC footprint for key categories including SMB, Retail, Healthcare, and Education• Craft and execute annual category strategies to drive growth • Identify new category opportunities by monitoring industry publications and trends, analyzing seasonality, and interpreting research across tools • Development of strategic, cross-platform marketing solutions for both local and national advertisers • Create and deliver against KPIs across categories • Collaborate in development of effective category-specific marketing materialsKey Successes at Time Warner Cable • Led development and execution of cross platform lead generation marketing efforts • Launched new sales approach enterprise-wide – including development of new proposal format, marketing materials, sales trainings, and reinforcement plan • Spearheaded implementation of marketing automation platform – MarketoSkillsResearch – Ad Mall, Kantar, Media Monitors, Mintel, MRI and Scarborough USACRM – Marketo and Microsoft CRMCreative – PowerPoint, Photoshop, InDesign and HTMLProject Management – Project Management Institute Training

Tarrytown, New York

• Acted as strategic brand management partner for multiple billion dollar products, simultaneously managing 8+ independent projects totaling $6M• Responsible for all aspects of accounts including client management, content creation, FDA and OPDP approval management, budget development/management, conference/event management and campaign creation/execution • Led new business initiatives through the development of budgets, proposals, and RFP responses and oversight of all components though the pipeline lifecycle• Responsible for management of junior staff members – handling all HR responsibilities, mentorship and performance management

New York, Ny

• Oversight and management of all marketing campaign aspects including budget, timeline, tactical planning, execution, client relationships, FDA and OPDP review, and internal stakeholders • Led development of RFP responses, new business proposals, and budgets• Planned and executed investigator meetings and physician advisory boards in support of various pharmaceutical products• Acted as strategic representative to strengthen multi-billion dollar brands at key industry congresses reaching 5,000+ customers

Hawthorne, Ny

• Responsible for all project management aspects of marketing campaigns including budget, timeline, and key resource management as well as maintenance of project deliverables• Coordinated all aspects of onsite activities at key marketing events reaching 5000+ members of the target market• Planned and executed investigator meetings and physician advisory boards in support of various pharmaceutical products• Business liaison responsible for communication between external and internal stakeholders

Mba, Marketing

Activities and Societies: Capstone National Competition

Bachelor Of Science (Bs), Management/Marketing

Activities and Societies: Quinnipiac Polling Institute