Jo Beat Gaicd Email & Phone Number

Sydney, Nsw, Au

Sydney, Nsw, Au

I am a member of the senior leadership team, leading the global brand, content and product marketing function, contributing to OFX's ambitions to be a leading global fintech, providing SaaS payments solutions to SMBs. In this role I'm leading the evolution of the brand, and delivering high performing campaigns and content to support B2B customer growth, engagement and revenue objectives. I lead an in-house team of specialists spanning brand strategy, creative strategy, designers and content specialists.Led the development and execution of the customer value proposition together with highly distinctive and differentiated campaigns for the launch of the platform in Australia in partnership with digital acquisition, marketing, product and sales teams.Collaborating with product, marketing and sales to develop a strategic content plan and roadmap to create an inventory of sales enablement, product marketing and client support resources, ensuring a consistent experience throughout the sales cycle and post-conversion client experience.

Sydney, New South Wales, Au

As a member of the Senior Leadership team, I built and led an in-house marketing team, achieving record growth through data and insights led brand and marketing strategy. The team comprised creatives, data analysts, product marketers, digital and social media producers. I created an agency village to enable media buying, brand strategy, research and analytics capabilities. I led a program of continuous improvement through the delivery of brand and marketing strategy, product marketing, operating model innovation, marketing analytics capability, research, and marketing technology enablement. Emphasising data-driven decision-making, I led the delivery of distinctive and highly effective creative campaigns that directly contributed to record revenue growth.Leading with an inclusive, engaging and individualised leadership style, I grew team engagement by 44% during my tenure.

North Sydney, Nsw, Au

In this senior leadership role, I delivered the substantive transformation and scaleup of NBN’s digital marketing and marketing technology capability to accelerate customer migration to the network. I led an in-house team of digital marketing, user experience, and marketing technology specialists. I selected digital agencies, and vendors to partner with the in-house team to realise customer acquisition, retention and user experience targets. Managing significant Capex and Opex budgets, I developed and delivered the digital marketing roadmap, leveraging Salesforce-based platform delivery and scaled agile methodology for marketing automation, analytics, and self-service portals.I led the team to realise significant cost savings for the business, migrating Direct Mail and Email communications to Marketing Cloud. As the RFP sponsor and program owner of the Data Management Platform, the program achieved a substantial reduction in media costs and improved retargeting efficacy.I was the business owner of the website, leading a comprehensive redesign, to significantly improve the user experience, reducing the average migration time to the NBN, and growing ease-of-use scores.I led the restructure of the Digital and CRM team, lifting employee engagement from 57% to 93% over a two-year period. I also led the Diversity and Inclusion pillar for the division, lifting employee sentiment by 26% over the same two-year period.

Kikka Capital is a fintech startup providing an unsecured line of credit to SMBs. Following the investment by Flexigroup/Humm into Kikka Capital, I transitioned to Kikka to lead the delivery of digital marketing programs. Following the development of the brand platform, I led the integration of brand assets across digital channels to meet lead generation, acquisition, conversion and lending targets. I led developer and UX resources to simplify the online application process to grow qualified applications.

Sydney, New South Wales, Au

Humm, formally known as Flexigroup offers leasing solutions, interest free, and buy now pay later to consumer and business customers via retail partners. As a member of the Extended Leadership Team, I was responsible for leading Flexigroup’s digital marketing strategy to grow acquisition, retention. I participated in the startup working group as part of Humm's acquisition of Kikka Capital and transitioned to the business to facilitate growth.Growth was achieved via measurable improvements to the acquisition and account activation journey, and impactful co-branded offers and campaigns in partnership with prominent retail brands.

North Sydney, Nsw, Au

I led a cross-functional team to develop a marketing services strategy for small business. The strategy resulted in the acquisition of a multi-channel marketing services platform. The platform streamlines marketing campaign delivery for small business and franchisees. Post acquisition, I held operational and P&L responsibility to commercialise the strategy and facilitate scalable growth. Year on year revenue growth was achieved via the development of a new operating model for customer lifecycle programs, introduction of incremental digital channels, enhancing sales and service tools, and white-labelling the platform for a global financial services organisation.

Sydney, Nsw, Au

Quickflix was Australia’s & New Zealand’s first online movie rental company (DVD by mail and digital delivery) startup. As a member of the Executive Team, I held operational responsibility for product strategy, application development, user experience, go-to-market and partnerships with consumer electronics manufacturers to distribute Quickflix on-device

Core Dimensions was a start-up founded by a team of professionals with a passion for transforming the personal and profession development landscape, delivering an online assessment capability for executive coaches, and consumers. As a Founding Director I was responsible for the assessment and recommendation of platform and software solutions to facilitate the development of a bespoke online personality-profiling engine.

Sydney, Nsw, Au

In this role I led a customer experience transformation program to redefine the customer experience to improve advocacy, retention and profitable business growth. I led the development of a Customer Care Framework, addressing key pain points and identifying service improvements. The Framework reshaped the acquisition, fulfilment and service experience, and played a key role in growing multiple product holdings.

Sydney, Nsw, Au

I joined the newly formed Telstra business organisation to lead the development of the Entrepreneur Segment Strategy. Leading a team of product marketers and analysts, I played a key role in market planning for the segment which included identifying new revenue opportunities across industry verticals, developing the marketing strategy, and guiding offer development. Working closely with the sales organisation, I was also responsible for identifying market trends, competitor activity and insights, and opportunities for product innovation.

New York, Ny, Us

In this role I founded the Product Management function for Corporate Services across Japan and Asia Pacific. I led a cross functional team across 8 Asian markets, managing a portfolio of 5 products, transforming the sales and marketing operating model to exceed revenue and growth targets across each market.

Anytime was the first on-demand entertainment service in Asia Pacific. In this role I was responsible for product development, product roadmap and service adoption. I also held accountability for managing trials of end user devices and associated technology, development of user interfaces for PC and set top box service delivery, and development of go-to-market strategy with telecommunications partners across the region.

Company Directors Course

Master Of Business Administration (Mba), Major In Marketing