Jo Beat Gaicd Email & Phone Number

Sydney, NSW, AU

Sydney, NSW, AU

I am a member of the senior leadership team, leading the global brand, content and product marketing function, contributing to OFX's ambitions to be a leading global fintech, providing SaaS payments solutions to SMBs. In this role I'm leading the evolution of the brand, and delivering high performing campaigns and content to support B2B customer growth.

Sydney, New South Wales, AU

As a member of the Senior Leadership team, I built and led an in-house marketing team, achieving record growth through data and insights led brand and marketing strategy. The team comprised creatives, data analysts, product marketers, digital and social media producers. I created an agency village to enable media buying, brand strategy, research and.

North Sydney, NSW, AU

In this senior leadership role, I delivered the substantive transformation and scaleup of NBN’s digital marketing and marketing technology capability to accelerate customer migration to the network. I led an in-house team of digital marketing, user experience, and marketing technology specialists. I selected digital agencies, and vendors to partner with.

Kikka Capital is a fintech startup providing an unsecured line of credit to SMBs. Following the investment by Flexigroup/Humm into Kikka Capital, I transitioned to Kikka to lead the delivery of digital marketing programs. Following the development of the brand platform, I led the integration of brand assets across digital channels to meet lead generation.

Sydney, New South Wales, AU

Humm, formally known as Flexigroup offers leasing solutions, interest free, and buy now pay later to consumer and business customers via retail partners. As a member of the Extended Leadership Team, I was responsible for leading Flexigroup’s digital marketing strategy to grow acquisition, retention. I participated in the startup working group as part of.

North Sydney, NSW, AU

I led a cross-functional team to develop a marketing services strategy for small business. The strategy resulted in the acquisition of a multi-channel marketing services platform. The platform streamlines marketing campaign delivery for small business and franchisees. Post acquisition, I held operational and P&L responsibility to commercialise the strategy.

Sydney, NSW, AU

Quickflix was Australia’s & New Zealand’s first online movie rental company (DVD by mail and digital delivery) startup. As a member of the Executive Team, I held operational responsibility for product strategy, application development, user experience, go-to-market and partnerships with consumer electronics manufacturers to distribute Quickflix on-device

Core Dimensions was a start-up founded by a team of professionals with a passion for transforming the personal and profession development landscape, delivering an online assessment capability for executive coaches, and consumers. As a Founding Director I was responsible for the assessment and recommendation of platform and software solutions to facilitate.

Sydney, NSW, AU

In this role I led a customer experience transformation program to redefine the customer experience to improve advocacy, retention and profitable business growth. I led the development of a Customer Care Framework, addressing key pain points and identifying service improvements. The Framework reshaped the acquisition, fulfilment and service experience, and.

Sydney, NSW, AU

I joined the newly formed Telstra business organisation to lead the development of the Entrepreneur Segment Strategy. Leading a team of product marketers and analysts, I played a key role in market planning for the segment which included identifying new revenue opportunities across industry verticals, developing the marketing strategy, and guiding offer.

New York, NY, US

In this role I founded the Product Management function for Corporate Services across Japan and Asia Pacific. I led a cross functional team across 8 Asian markets, managing a portfolio of 5 products, transforming the sales and marketing operating model to exceed revenue and growth targets across each market.

Anytime was the first on-demand entertainment service in Asia Pacific. In this role I was responsible for product development, product roadmap and service adoption. I also held accountability for managing trials of end user devices and associated technology, development of user interfaces for PC and set top box service delivery, and development of.

Company Directors Course

Master Of Business Administration (Mba), Major In Marketing