• Responsible for the creation and management of marketing strategies that positions Sweet Harvest Foods to be the respected leader, indispensable partner and trusted source for all natural sweeteners• Oversee the process of identifying and evaluating new product opportunities from concept to production• Manage the process of identifying and evaluating new packaging opportunities and vendors for innovation projects• Lead new product growth initiatives through pipeline and project management

• Responsible for the creation and management of marketing strategies that positions Sweet Harvest Foods to be the respected leader, indispensable partner and trusted source for all natural honey • Lead the process of identifying and evaluating new product opportunities from concept to sell-in• Lead new product growth initiatives through pipeline and project management • Plan, coordinate and execute product marketing strategies including messaging, content, packaging, promotions, and metrics

Responsible for developing, driving and executing all marketing initiatives for PB Crave Peanut Butter:* Planning and producing integrated campaigns for media, print, direct mail, email, digital and social media initiatives for business-to-business and business-to-consumer audiences* Creating a compelling presence at tradeshows and events* Performing all graphic design and creative direction functions* Hiring and managing vendors, including photographers, printers, suppliers, shipping services, etc. * Tracking and responding to online analytics and advertising response ratesKey Contributions:* Established email campaigns and content for both B2B and B2C audiences* Website updates and maintenance* Implementation of salesforce.com for sales team* Management of social media and brand voice across all channels and content creation* Serve as office generalist and sales support for the small, but growing brand* Photography of product and recipes* Regularly handle various critical needs and business emergencies as they arise

Independently providing design, photography (35mm, large format and video) and layout services to a range of clients. Current areas of focus include prose novels, graphic novels, training manuals, brochures, ads, business cards, stationery and websites.

Responsible for developing, driving and executing all marketing initiatives within the Americas:* Planning and producing integrated campaigns for media, print, direct mail, email, digital and social media initiatives* Creating a compelling presence at tradeshows and events* Performing all graphic design and creative direction functions* Hiring and managing vendors, including photographers, printers, suppliers, shipping services, etc. * Tracking and responding to online analytics and advertising response rates* Managing a marketing assistant and a budget

Developed, implemented and managed all marketing initiatives, including brand standards, product collateral, advertising/email campaigns, sales presentations, training materials, web, social media, tradeshows and more. Hired vendors. Also scripted, shot and edited product training videos for YouTube and website; performed product photo shoots; and did photo editing.

Was hired to establish an internal graphic design department. Hired and trained department employees. Developed work protocols and cost-savings measures. Managed department budget, resources and projects. Designed marketing materials, magazine sections and ads. Developed and maintained design templates. Collaborated with vendors. Interacted with clients to meet their needs. Provided additional support as needed, including editing magazine copy per AP standards and troubleshooting computer issues.

Worked as part of a team of designers for print, packaging and web projects. Provided client management, project management, graphic design and production support. Was also the go-to-person for Mac software and hardware issues and purchases.

Oversaw project deadlines, staffing requirements, quality control, workflow and training. Collaborated with the management team, designers, account executives and production staff to complete successful projects. Developed and maintained quality standards, training manuals and production workflows. Created a responsive workflow process that could adjust as needed to shifting priorities.