Co-lead a network of successful founder entrepreneurs and marketing executives making multi-stage investments in disruptive marketing technology and direct-to-consumer businesses.

Launched and grew telehealth ecommerce company, from concept to thriving business ($0 to $20MM/ARR). As COO was responsible for marketing, operations, technology, HR & finance. Responsible for both strategy and efficient execution. Developed growth plan and financial model that drove prioritization, budgets and staffing investments. Implemented robust marketing program with favorable unit economics. Built custom HIPPA compliant software platform to optimize complex work flows and manage patient communication. Developed comprehensive analytics platform to empower data driven decisions and test and learn approach. Recruited a talented and dedicated team of employees and 3rd party partners. Had fun, while making an impact. Note: Still an active advisor.

Fractional CXO & Advisor specializing in turning visionary ideas into thriving businesses. With expertise in product and software design, operations, financial modeling, digital marketing and go-to-market strategy, I help entrepreneurs and organizations bring new products to life and scale efficiently. Passionate about solving complex challenges and delivering impactful results, I thrive at the intersection of strategy and execution to drive innovation and growth.

Management & strategic consulting and interim/fractional CXO expertise for companies looking to launch new products or scale into new markets.

Post HookLogic acquisition, was responsible for running Ann Arbor location and program management function for Criteo Brand Solutions. Successfully grew and integrated Sponsored Listings Product into Criteo tech stack. Played key role in growing Ann Arbor office, while keeping office moral high and turn over low, during a time of transition. Technical and office integration widely regarded as a success.

As Chief Product Officer, my primary responsibility was to manage the vision and execution of our full software product suite. In addition, I was responsible for growing and overseeing our Ann Arbor office.HookLogic (Now Criteo) is the global leader in e-commerce search advertising. The company enables marketers to advertise their products to in-market shoppers on the world’s largest retail and travel sites. Our list of e-commerce partners include Walmart,Target, BestBuy, Macy's, Costco and Expedia. These retailers turned publishers leverage HookLogic's native advertising platform to monetize site traffic without negatively impacting the shopping experience. HookLogic was backed by Bain Capital Ventures, Intel Capital and Luma Capital Partners, before being successfully sold to Criteo on Nov 2016 for $250MM.

Worked with venture capital firm to turn referral marketing business idea into fully functional platform with a growing customer base. Worked with venture capital firm to create business plan and raise seed funding. Managed all aspects of day to day operations including technology, marketing, finance, human resources and customer service efforts. Ran marketing initiatives, including identity development and online marketing & PR efforts. Designed software as a service platform and managed in-house development team responsible for technology implementation and ongoing optimization. Site was launched on time and on budget. Managed company’s financial strategy and P&L. www.urefer.com, Now amplifinity.com

Created and launched ecommerce website focused on custom printed apparel for the K-12 Marketed. Managed technology, marketing, finance, human resources and customer service efforts. Worked with partner to create business plan and raise $1.9MM of financing. Lead marketing initiatives, including identity development and online/offline marketing efforts. Designed ecommerce site and managed overseas development team responsible for technology implementation and ongoing site optimization. Increased visitor conversion rate by 500% over an 8 month period. Managed company’s financial strategy and day to day accounting operations. Developed internal systems and processes to streamline all aspects of the company’s business.

Founded and grew Beyond Interactive, a digital advertising agency, from 1 employee to 300 employees in a five year span. Transformed start up, to one of the premier global digital ad agencies. Responsible for all start up aspects of business including: legal structure, accounting systems, product offering, marketing materials, new business development and servicing clients(Including: Oracle, P&G, Reebok, Sylvan, United Airlines). Managed expansion plan that resulted in opening additional offices in New York, San Francisco, Hong Kong, London, Mexico City, and Sydney Australia. Spearheaded acquisition of London-based digital ad agency to start European expansion. Averaged 500% growth in revenues between 1996 and 2000. Created strong corporate culture with virtually no turn over between 1996 & 2000. In 1999 managed sale of Beyond Interactive to Grey Advertising, 6th largest ad agency in the world.