Jessica Bell van der Wal is reframing family planning as the CEO and Co-founder of Frame, a venture she launched with her husband following their own fertility crisis. Founded in 2020, Frame is the first and only collaborative care platform for fertility and family building. Developed with clinical experts, Frame’s holistic approach provides whole person care and 1:1 support for patients at every stage of the family building journey, leading to better outcomes for patients and providers. Prior to Frame, she led teams in marketing, customer success, operations and strategy at various early and late stage companies including Castlight Health, Nike, Deloitte Consulting and Genentech. She currently sits on the advisory boards of two digital health companies as well as multiple educational institutions, nonprofits, and women’s empowerment organizations. Jessica’s foundational training in public health and international volunteer experience colors her passion for health solutions on a broad scale. Jessica holds a BA in Public Health from UNC Chapel Hill and an MBA from Harvard Business School.