Chef De Projet Web
Partner with Head of Marketing, design agency and development agency to manage all aspects of the Ecommerce business including strategy and development, promotional campaigns and other digital marketing, website design, web analytics and web technologiesManage web agency and their development timelinesResponsible for seasonal product uploadsManage SEO and PPC campaignsMaintain affiliate programmeAnalyse campaign performance and develop strategies for growthTrack customer journey from customer acquisition to engagement, conversion and customer retentionManage all aspects of web analytics related to Ecommerce and communicate relevant information to team members, manage and executive findingsManage the user experience of the website including site navigation, content development and checkout functionIdentify new areas of Ecommerce opportunity beyond current organisational thinking