Juan Antonio Benito Email & Phone Number

Barcelona (Es)

Indianapolis (Us)

Definition of market strategies for development of the business as well as how best to enter new markets:o Development of business cases for all new target growth initiatives.o Definition of annual strategic and marketing plan for NCB business and new markets.o Definition of 5 year strategy and growth initiatives in Volume, Revenue and Ebitda.o Market analysis of adjacent business and management of new launches.o Development of competitive landscape (financials, strategies and key objectives).

Barcelona / Düsseldorf

Management of marketing department and definition of marketing strategy for Spain and Portugal:o Definition of the marketing plan for the the Industrial and Horeca channels.o Definition of sales policies (prices, margins, product mix and disccounts).o Management of new launches and training to sales team and distribution. o Responsible for advert strategy, events, incentive, promotion campaigns and product mix..

Barcelona Area, Spain

R&D Project & Innovation Management of Air Fresheners and Insecticides in Europe and Asia:o Coordination of project teams, including: timings, budgets, suppliers, designers, engineerings, consultants, patents and technical studies. Most representative launches:o Ambi Pur Electric. Electrical air freshener for Europeo Ambi Pur AirCo. Air Conditioned diffusing air freshener for Asia.o Definition of Market and Consumer tests (quantitative and qualitative) prior to Product launch.o Responsible for the Innovation and Technological platform for dispensing systems.

Management of the new launches for engines and systems for the Car Industry from the Procurement department, defining suppliers and assuring cost objectives, timings and quality standards.

Responsible for defining, coordinating and executing the Gearshift cabling systems for the french and german markets according to customer specifications.

Creation and implementation of the IT application GIA (Gestió Integral Aplicada) for the financial control of the departments with low and middle budgets of the Government of Catalonia.

Executive Education, Business Management

Master In Business Administration (Mba), Business Administration And Management, General, Emba

Industrial Engineering, Electrical And Electronics Engineering

Systems Engineering

Activities and Societies: Specific topics coursed

International Business Certificate, International Business