Johnny Hohenstein, M.Ed. Email & Phone Number

Charlotte, Nc, Us

Charlotte, Nc, Us

- Architect and execution leader for all integrated marketing campaigns supporting the launch and adoption of a new enterprise B2B e-commerce channel that onboarded 3k+ customers and distributors and delivered $238m in online transacted revenue in its first full year.- Partnered with Customer Experience, User Research, and Customer Service functional teams to research customer behavior and inform the creation of targeted tools, messages, and promotions to influence customer actions and drive loyalty.- Strategist for on-site product marketing programs to increase new product sales and accelerate cross-sell opportunities- Channel operations lead and primary Product Owner for a pilot direct-to-consumer (D2C) e-commerce site designed to be leveraged as a live learning lab for direct selling models to inform future e-commerce growth strategies and investments.- Diverse e-commerce marketing experience including user research, content strategy, copywriting, graphic design, product information management, and the design and execution of campaigns to ensure user adoption and long-term retention.- Experienced content creator deeply steeped in brand strategy and standards, producing vast array of content formats including sales scripting, educational videos and webinars, email promotions, on-site copy and graphics, in-channel advertising, merchandising, and web design.- Leader and player coach for a team of content and marketing automation specialists.

- Experienced Part-Time Disney Travel Planner: Proficient in crafting unforgettable Disney vacations tailored to individual preferences, maximizing enjoyment and minimizing stress for clients.- Expertise in Disney Destinations: Deep knowledge of Disney theme parks, resorts, dining options, and entertainment experiences to curate custom itineraries that exceed expectations.- Personalized Service: Committed to providing personalized service, I work closely with clients and families to understand their unique needs, preferences, and budget constraints, ensuring a magical experience for every traveler.- Seamless Planning: From booking accommodations and dining reservations to arranging park tickets and Genie+ logistics, I handle all aspects of trip planning with meticulous attention to detail, allowing clients to focus on creating lasting memories for themselves and their families- Insider Tips and Recommendations: Leveraging insider knowledge and firsthand experience, I offer valuable tips and recommendations to enhance the Disney vacation experience, including hidden gems, special events, and time-saving strategies.- Exceptional Customer Satisfaction: Dedicated to delivering exceptional customer satisfaction, I prioritize open communication, responsiveness, and flexibility, ensuring a smooth and enjoyable planning process from start to finish- Passion for Disney Magic: With a genuine passion for all things Disney, I am enthusiastic about sharing my love for the magic of Disney with others, helping them create unforgettable memories that last a lifetime.- Focus on Growth: I assisted our agency in achieving a 41% jump in vacation package sales in just one year.

- Owner and sole operator of an independent business providing brand strategy, brand identity development, graphic design, copywriting, marketing communications, website design & web management, social media management, interior design,event planning, and project management services to corporate, non-profit, and individual clients- Flexible ability to serve as a contracted member of staff for several small businesses and non-profits (details below), with the skill to produce and execute with the same level of brand intimacy, business acumen, and outcome-oriented attention that is usually reserved for full-time staff at a higher cost of overhead- Proud delivery of pro-bono, donation-in-kind services to Paige Johnston Thomas Giving Tree, including the creation of brand identity, value proposition, and fully expressed guidelines, as well as design and construction of primary web property- Secured new and returning business year over year

Huntersville, North Carolina, Us

- Spearheaded a complete organization rebrand campaign- Design and manage a new website: myrosedalehealth.com- Conducted brand personality research through current employees and clients- Worked with medical practice owner and non-profit founder to brand and launch a 501c3 non-profit - Identified gaps in client engagement and designed communications accordingly- Designed print and online graphics and materials for client aid (brochures, medical leaflets, waiting room visuals, wayfinding, etc.)- Design large-scale, full-color print ads for newspapers (print and online use)

- Coordinate with talent agents for calling actors for auditions- Collect actors' resumes, headshots, and shortlist for tapings and auditions- Organize initial rounds of audition tapings according to the demand of scripts- Shortlist candidates and schedule callbacks for second auditions- Collaborate with producers and directors in selecting actors and scripts- Assemble entire casts according to the need of the project vision and direction- Select actors who fit the artistic vision of the director(s)- Communicate with the media outlets to release information on casting calls- Handle administrative duties concerning casting activities, payroll vouchers, filming schedules- Design strategies and arrange innovative ways to collect necessary data from talent- Contact with talent agencies and keep them posted about casting requirements

Charlotte, North Carolina, Us

•Lead the creation of externally facing print and digital materials promoting seasonal performances and virtual experiences - Season Brochures, signs and wayfinding elements, digital collateral and social media graphics, web content, etc.• Served on the Broadway Ball planning committee including Vice Chair (2019) and Interim Chair (2020) - Assisted with setting event budget and revenue goals of $90K+ - Designed print collateral (save the dates, invitations, event programs, etc.) - Created and scheduled social media content and branded event messaging• Created and managed a six-week-long peer-to-peer fundraising campaign, The Spotlight Challenge - Aided in raising ~$47,000 in gifted revenue for the organization - Designed fundraisers' toolkit for virtual download and team captain guidance - Built out copy for weekly updates and challenges for donors and team captains - Managed an online fundraising platform to enhance donor/user experience - Created social media collateral and scheduled posts for optimum audience engagement• Co-directed the creation of an online awareness campaign, "Quarantine: The Musical" - Resulted in an increase of 28% weekly social media traffic.• Assisted with transition, mapping, and organizing of a new website: theatrecharlotte.org

Indianapolis, Indiana, Us

• Lead a phased redesign of managing corporation's talent acquisition and on-boarding processes• Worked with corporation partners to set and monitor quarterly and annual goals in personnel and client services• Recruit, train, and manage the performance of a team of coaches in areas of mission alignment and strategic leadership development for college-aged learners• Act as the main point of contact for forty-two nationally affiliated chapters of a National Fraternity and their alumni mentors• Mentor and engage with collegiate leadership teams to provide targeted guidance for operational excellence• Operate under annual and long-term goals set by the Fraternity Board of Trustees and managing corporation partners• Design, curate, and deliver educational curriculum around recruitment, advocacy, and risk management• Coordinate collaborative philanthropic efforts and fundraising goals with Children's Miracle Network Hospitals (CMNH)• Create and schedule intentional communication plans tailored to collegiate, alumni, and/or community members• Manage content on external website: graphics, engagements, forms, and data• Collect and monitor data from surveys and data-driven engagement tools• Develop an updated, re-imagined assessment tool for chapter success: "Achieve"Ensure chapter developmental cultures are aligned with organizational mission and vision.

Mobile, Al, Us

• Coaching and advising a team of professional staff members• Determine best practices / robust action plan for Divisional Assessment• Re-imagine and implement new Community Engagement Model for student leaders• Evaluate and take lead on changes to divisional communication plans • Identify dynamic opportunities for change in brand standards for the Office of Residence Life and Division of Student Affairs • Envision, organize, and execute campus wide programs for a community of 900+ residents Leadership Coaching | Assessment | Divisional Consulting | Community Engagement | Social Justice | Branding | Brand Messaging | Communications | Student Advocacy

Charlotte, Nc, Us

• Facilitate and instruct SLD 200: Leadership Gateway course• Individually meet with staff to provide meaningful coaching and mentorship• Manage, organize, and execute campus wide programs for a community of 800+ residents• Assisting in construction of meaningful and directional mission and vision statements for student organizations• Set standards for community engagement and connections with residential students• Develop and maintain Living Learning Community initiatives• Act as lead point person for graphic design and advertising projects• Enact a clear strategy for facilities management and advocacy Organization Branding & Recruitment | Graphic Design | Mission & Vision Workshops | Retention Management | Housing Facilities Management | Emergency Response | Staff Selection & Training | StrengthsFinder | Living Learning Communities | Themed Housing | Community Engagement & Development

Charlotte, Nc, Us

• Directly oversee the hiring and training of all entry-level staff members. • Utilized problem solving skills to develop a strategic plan to assist in the understanding of Guest Satisfaction scores• Actively served as immediate responder for improving NPS scores on a monthly and quarterly basis• Understood sales goals and tactics including Gross Operating Profit and Property Revenue• Drove brand preference while upholding Hyatt standards and maintaining a professional and hospitable disposition• Delegated and ensured the completion of daily/nightly operational tasks between a staff of Gallery Hosts/Night Auditors• Communicated regularly with upper management and corporate staff regarding incidents, events, and in-house guestsStaff Management | Problem Solving | Training Facilitation | Sales Goals | Customer Service & Satisfaction | Brand Standards | Event Management |

Bachelor Of Arts (Ba), Psychology, Educational Studies Minor

Master Of Education (M.Ed.), Higher Education/Higher Education Administration