Jorge Bisteni Email and Phone Number

Xtracta has been at the forefront of AI-driven data extraction since 2010, many years before artificial intelligence became mainstream.My role is broad, covering different fronts of the sales cycle and marketing initiatives.On the sales side, I manage our CRM for lead assignment and qualify leads from our website enquiry forms, paid ads, and outreach campaigns. I look at the full sales cycle from setting up product demos and trials to closing deals and implementing the solution with the help of our engineers. I engage regularly with our customer support and AI team and communicate client needs to ensure we deliver on our promise to help businesses increase efficiencies. I then collaborate with our technology partners to help them win new opportunities and grow existing clients.On the marketing side, I manage our CRM and develop email campaigns for existing customers. For new customers, I rely on both our CRM and outreach software and liaise with our marketing agency to look for ways to improve our website traffic.As a software company, my role also involves regular communication with our technical support and development teams, providing feedback on new developments and trialling new updates.

* Quality time with the kids* Personal growth* Fitness training

Infotools unlocks value and insights in the world of market research data for a vast range of international clients. I started with the operation managing a team of 6 analysts. My role progressed to the client service team, where I was key project manager to deliver bespoke technology solutions from interactive reporting and data visualisations in the cloud. I played an active role in our engagement campaigns by curating social content, providing web analytics and competitive intelligence. * Responsible for designing strategies to drive forward and grow the Infotools business across clients. Wins included: gaining 7 new markets for McDonald’s globally (expanding revenue by 20%+), introducing the first substantial new Asian client in over 3 years: FarEasTone (a Taiwanese Telecommunications leader), and increasing client revenue on Anheuser-Busch by over 200% as further business units joined the Infotools service.* Worked alongside the Infotools marketing team to design and deliver campaigns to introduce new clients to our services, and expand the user base with our current clients.* Highly skilled in all aspects of project management: from brief writing, delivering requirements on budget and on time, to running workshops and onboarding sessions, all while managing client expectations throughout the process. Clients: McDonald’s, Coca-Cola, Anheuser-Busch, Citibank, FarEasTone, Keller Fay - Engagement Labs, Telefonica, Mirrorwave

Teletech helps brands make every interaction they have with a customer simple. Whether it’s face-to-face, online, over the phone, on via social media, that communication should be personal and exceptional. As the Operations Control Centre Analyst, I examined call distribution data (historical and real-time) to identify trends, outages and system problems.* Carried out analysis of individual projects to identify skill gaps, and managed a skill matrix to schedule training programs.

Millward Brown is a multinational market research firm focused on advertising effectiveness, strategic communication, media and brand equity research. As a Research Executive, I acted as an extension of the client team to answer business questions through data results, and produce analyses and reports.* Strong focus on advertising research with trackers and pre-tests, and exposure to qualitative research through in-depth interviews and focus groups.* Involved from start to finish: from questionnaire design to field supervision, analysis and delivery of projects, presenting to clients at all levels.Clients: Pepsi-Cola, Levi’s UK, Gatorade LATAM, Bacardi Mexico

TV Azteca is a major Mexican multimedia conglomerate. As a Brand Manager, I managed recorded TV shows, movies and series, in addition to designing campaigns and promotions tailored to the various audiences to increase viewership.* Audience analysis through Nielsen ratings to allocate programs to the right schedule.* Coordinated advertising slots with programming, and promoted space for new clients working closely with the sales team.

Tourism Holdings Limited is a global tourism operator and also one of the largest providers in the world for RVs. As a Marketing Trainee, I provided support for the Marketing and Reservations departments with a focus on data.* Collected data for surveys, punched data, and presented analysed results to the Management Team.* Designed a Customer Satisfaction Survey for sightseeing tours.* Assisted with reservations and confirming bookings with partners.

Armstrong Laboratorios de México S.A. de C.V. is a leader in manufacturing pharmaceutical drugs for human and veterinary use on a monumental scale. As a Marketing Assistant, my main focus was related to an antibiotic product launch. * Produced a Marketing Plan for a new star product.* Designed tailored promotions for doctors and specialists.* Produced sales reports using IMS data.