John Blain Email & Phone Number

Chicago, Il

Chicago, Il

- Built out the first sales enablement tools throughout the organization, including competitive analysis, sales collateral, and stats research database.- Developed market messaging at the corporate and individual product level- Executed launch plans for the release of new products and features, involving:communication, training, and material building.

Greater Chicago Area

- Manager of Cars.com's partnerships for Insurance, Finance, Credit and 2 high-end luxury automakers- Collaboratively worked with my customers to develop marketing strategies that meets their business goals- Consistently took actionable and insightful research and recommendations to my customers to enhance their industry knowledge and help them grow their business

- Established a product roadmap with innovative and game-changing products and services- Lead an Agile product team through the discovery of Cars.com's vehicle research and recommendation products

Greater Chicago Area

Responsible for the creation and strategy of new and innovative advertising solutions for Cars.com's national sales team.* Creation of new online ad products and optimization of existing products: Custom ad products, mobile, rich media, social media, sponsorships, targeting, video, and widgets.* Competitive Analysis: Identify opportunities to gain market share in key categories, new products and trends.* Strategy and Sales Development: Develop sales strategies and marketing programs to grow ad revenue.* Identify, develop and deploy business improvements and new growth initiatives.

- Manage Cars.com's display advertising business, and continue to drive the growth of all national and regional display advertising for Cars.com.- Involved in leading successful products from concept to market through cross-departmental collaboration involving all levels of management.

- Responsible for managing and driving the strategic direction of Cars.com’s Certified Pre-Owned and New Vehicle Inventory advertising products.- Develop product plans and work with other product management to execute the strategy.- Manage all phases of product roll-out to sales teams; including coordinating internal technical efforts, managing communication and training with sales, developing best practices, and handling the QA processes.

- Responsible for product development, product enhancements, and management support for multiple online advertising products.- Report and present key findings on industry trends and competitors- Write business requirements for operational and product improvements, and manage them throughout the development process.- Work cross functionally with marketing, technology, customer support and sales to ensure all needs are addressed for the success of the product.

Mba

Bachelor Of Arts