ELX unlocks the art world for business by delivering creative solutions that make a difference. Audiences today want different and deeper experiences. They want to go beyond contextual media and engage with brands that have a real story to tell. Artists are some of the world’s most masterful storytellers and innovators. Brands and agencies open to working with artists can develop authentic stories and experiences, leverage new technologies and generate value. ELX develops trust based relationships between artists and businesses.===Responsibilities include:- Cultural strategy, creative consulting and project management- Business strategy and overall management- Talent, client and industry partner sourcing & management- Brand x artist(s) collaboration development, negotiation and management- Partnership parameter setting and alignment to artistic integrity- Creative direction and collaboration management- Owned, Earned and Paid creative asset development and media management- Event development and management- Finance and legalAchievements:- 20 projects; 40 artists; 10 industry partners; 8 events- 15+ projects across Art for Space, Art for Product and Art for Media- 30+ visual artist talent pool across illustration & painting; sculpture and installation; digital and design- Global clients including Aston Martin, Suzuki, Red Brick Road, WPP, Pistonhead, TondoArt, TMRW- Strategic partners including Goldsmiths, City & Guild of London Art School, Global Street Art, FAD- Brand x Artist matchmaking platform and Cultural Mapping ecosystem - 6x art events with more that 1000 people in attendance

Led WPP’s content personalisation (DCO) strategy Drafted and executed global business plan ; 15 markets, 20+ clientsDelivered 218% international growth: Coke, Pfizer, ParamountBuilt cross-functional synergies – product, sales and client deliveryLed stakeholder mapping for tech and creative strategic partnershipsManaged a high performing team; securing roles for each during an internal merger

Responsibilities included:- Ideation, development, training and mgmt of Wavemaker global content products and frameworks.- Delivery of annual product roadmaps and budgets, working with internal and 3rd party partners.- Sell in the Content offer with Wavemaker leadership, product teams, GroupM/WPP and key markets.- Delivery of the yearly Content Summit with top 15 global market. - Lead the development and roll out of a DCO / Content Personalization practice working with specialists across Performance, Platforms and Technology. Achievements:- Led development and adoption of 4 content products and practices - Built global growth plans: 70+ markets, 30+ clients- Grew global revenues by £3M: Mondelez, Colgate, LVMH, Huawei, Triumph, Google- Proposed and secured budgets for key content initiatives – £500k - Matchmaker - Product and framework designed to consistently evaluate partnership opportunities. - Influencer Playbook - A guide to activating influencer marketing in partnership with GroupM / Inca. - ContentScan - Visual content insights based on content performance across Social Channels. - DCO - Development and global roll out of the practice and product, 100% growth: $3M global revs. - DCO - Client growth plans; strategic alliances with WM Hungary, Hogarth and WPP ODC.- Client engagement including LVMH (FR), Triumph and Axa (APAC), Mondelez and Colgate (Global).- Synergies between cross functional teams globally: Content, Technology, Precision, Legal, E-Comm.- Led the Global GroupM DCO activation workstream in partnership with GroupM agencies.

Responsibilities included:• Client lead UK and global accounts – Dewar’s, Nivea, McCoy’s, Xerox and Infront (£3.5M total)• Sponsorship, event and media partnership strategy, planning and management• Business development across projects within the creative industries and premium digital media• Strategic partnerships brainstorm leader and platform development support across UK and EMEA• EMEA MEC Access academy managementAchievements:• Strategic planning and 3 year deal negotiation between Dewar’s Whiskey & TED Conferences• Dewar’s TED sponsorship activation planning across 3 TED conference and 5 client markets• Rights negotiation, activation planning and delivery for McCoy’s & Premier League Darts• Multi-channel media partnership for Nivea ‘Dare to Dip’ across UK and the Nordics• Digital marketing conference development and delivery to Infront’s global leadership team• Inclusion in MEC’s 2013 though leadership publication - ‘content partnerships in the digital age’

Responsibilities included:• Lead Business Development in France, Middle East, UK and Germany• Support Business Development in Russia, Turkey, Italy and Spain• Develop new sellable platforms• Lead style guide and venue dressing development for UK NBA Live games• Manage sales and contractual processes working across EMEA and the US• Lead the development and update of all sales materials, case studies and best practices• Point person for all brainstorms and partnership proposal development• Coordinate market research and provide business insight and leads Achievements:• Secured 9 new partners across EMEA and grew revenue by $900K • Market penetrations led to the hire of 4 Country Directors and 2 Managing Directors• Developed 5 new sellable assets; 3 of which were successfully sold in to partners • Re-engineered partnership offer working across content distribution, licensing and events • Restructured prospecting, sponsorship P&L, deal memo and contract processes• Convinced management of the need to develop of a 5 year strategic plan across EMEA

Responsibilities included:• Budget management and project management (£2,5M total)• Strategic planning and campaign evaluation across experiential, PR, sales promotion and CRM• Main liaison across creative, event, finance and account teams – working with 8 marketsAchievements:• Developed strong client, inter-agency and inter-department relations for delivery of initiatives• Developed the launch of the New Centurion Card in the UK and Switzerland• Masterminded the Nespresso Worldwide store opening toolkit blending experiential and digital • Successfully led the pitch process and management of projects bringing in £200K in new revenue

Responsibilities:• ATL campaign development and adaptation with local markets (Total budget: € 3M)• Develop central launch campaign strategies for the region• Responsible for market analysis: consumer trends, path to purchase, competitor activity• Best practice sharingAchievements:• Developed Central and Eastern European excellence hubs (Russia, Poland, CZ and Serbia)• CEE became 3rd largest Garnier market worldwide in 2006 (Was 5th largest in 2004)• Pushed for and led the development of the first Garnier websites - new business: € 1M.• Convinced L’Oreal to launch zone specific communications - tested in CEE pre worldwide launch