- Designing and managing strategically-aligned go-to-market strategies, programs, and campaigns that help companies optimize the customer lifecycle- Auditing customer journeys and recommending enhancements- Crafting demand-generation email messaging for global audiences

- Designed and implemented ABM email campaigns and event engagements influencing up to $3.4 million in Total Contract Value per quarter- Spearheaded the relaunch of North American newsletters, integrating content from Customer Success, Product Marketing, and Corporate Communications teams and beating engagement benchmarks by 75%- Developed segmented audiences for product launch, engagement and cross-sell and up-sell campaigns across the customer base- Partnered with Customer Experience Operations to visualize the ideal customer journey and align interdepartmental go-to-market functions

- Expanded media types and increased case study and quote assets by over 200% - Improved G2 review posting rate by 5x, average rating by 9%, and total review count by 44% in 30 days- Led the highest-engagement, and most statistically significant NPS survey campaigns in company history- Produced the company’s first-ever live webinar with a lead time of fewer than 48 hours

- Developed trial conversion, new user activation, and feature engagement campaigns, increasing cohort retention by 2-3%- Managed the relaunch of the firm’s advocacy program, generating 100s of new members- Co-created content for product marketing and customer marketing- Recruited and coached customers for written case studies, guest blog posts, and video testimonials- Executed campaigns and developed dashboards and insights for closed-lost account reporting

- Developed in-depth sales plans for a 13-state, 3-time-zone territory- Trained newly-hired talent to proficiency in product knowledge and consultative sales tactics- Developed and delivered on-site presentations at conferences and channel-partner events

- 100% quota attainment (>$1MM) and 100% bonus attainment for fiscal year 2017- Second-highest (out of 11) ACV and third-highest price per license per year- Optimized deals for high ACV and margin across direct and channel-partner transactions

- Sold marketing services and SaaS product subscriptions to dental practices- Led peer group in revenue generation and garnered promotion to hybrid inside/field sales position

- Engaged prospective equity and debt investors to foster interest in private securities- Collaborated on business plans, financial statements, and client-facing presentations

- Sold daily deal marketing services to North American SMEs in several verticals- Consistently led key performance indicator metrics among team members

- Sold social media marketing services to North American SMEs- Achieved the regional sales office “Top Spot” on several occasions- Trained and mentored new associates