John Bobosh Email & Phone Number

New York, Ny, Us

Remote

Provide strategic guidance to HHS leadership using several data analytics tools.- Working to standardize GTM tags across all HHS websites to simplify report building and maintenance.- Build data visualizations and reports with Looker Studio, Qualtrics, and Tableau. - Review data cleanliness and implement better data capture methods.- Provide strategic guidance to HHS offices on data stewardship, data collection best practices, web analytics, and website user experiences.- Support multidisciplinary teams' data needs.

Work with a variety of clients, government and private sector, on digital strategies to increase their capabilities and grow their practices. • Provide clients with website traffic analysis and usability best practices.• Create automated analytics reports in Looker Studio to keep people informed about their web traffic.• Setup or review Google Tag Manager implementations to make sure they are collecting data correctly.• Identify and setup Google Analytics key events.• Setup GA4 connections for BigQuery, Google Ads, and Search Console.• Develop UTM parameter naming conventions to ensure data from marketing efforts is collected in a consistent manner.• Optimize client websites for search engines.• Conduct heuristic reviews of websites to identify problem areas and improve them. • Provided consultation on ways to thwart international copyright infringers.• Gave a presentation to 20 government agencies on search engine optimization at the Social Media in Government conference.• Delivered social media seminars to Amnesty International, Connect U.S. Fund, and the Department of Veterans Affairs.

Washington Dc-Baltimore Area

Supported clients data needs, including web analytics, server log data reviews, and collecting user feedback.• Managed Google Analytics, Tag Manager, and server data for the Social Security Administration (SSA).• Created Looker Studio reports to surface data from the SSA website users. The reports included metrics on site health (age of content, broken links, redirects) and performance in relation to the 21st Century IDEA Act.• Reclassified the helpdesk ticket data categories to explain the work it does to a non-technical audience.• Reviewed Tag Manager implementation and recommended fixes, resulting in clean data to use in reporting and decision making.• Wrote Python scripts to extract Akamai CDN data, transform it for reporting, and then load it to BigQuery for storage and analysis (ETL processing). The data sets were then connected to Looker Studio for visualization. • Managed BigQuery databases for storage and analysis of large data sets.• Analyzed Akamai web server logs to identify ways to reduce bandwidth consumption. After optimizing several frequently served files, a 20 TB reduction in bandwidth usage was achieved along with corresponding cost savings.• Experimented with AI to identify use cases for both the company and clients.

• Managed several large software projects, creating information workflows to organize data input and reporting, for the Royal Canadian Mounted Police, UK Home Office, Google, and Merck. • Identified missing features and product bugs while helping create customized customer implementations of the Hubstream investigation software.• Created user journeys based on customer workflow requirements, designing user interfaces to simplify existing business processes, and then distill this into dev tasks and tests.• Using DevOps (task management tool), broke large projects into user stories and tasks, writing test scenarios, and organizing sprints. • Collected feedback from customers through usability studies, surveys, or group sessions. • Escalated critical issues to product team.• Managed several teams of developers in India.• Wrote and ran regression tests to identify issues prior to deployment. • Updated documentation and user guides as new features were released. • Implemented project management processes and standard operating procedures in DevOps to ensure development teams were working consistently across projects. • Worked with PowerBI and other reporting tools to help customers to make data-driven decisions.

Rockville, Md

Managed several federal government web projects for NIH, HHS, and CDC,• Worked with clients to establish measurable goals for their websites and digital outreach strategies.• Standardized a basic set of Google Tag Manager tags that were rolled out to all client websites. Created a Google Data Studio template to automate basic web analytics reporting, also used by many of our clients.• Built a Data Studio report to do a meta analysis of social media posts and provide suggestions for improving content. This cost-effective alternative to expensive social media analytics services was adopted by several clients. • One of IQS' developers created a Drupal site survey module as an alternative to expensive survey tools. We worked together to take this to the next level, developing a Data Studio solution to automate reporting. • Oversaw teams of content producers and web developers to make sure projects are delivered on-time and within budget. • Managed several direct reports, provided feedback and helped to establish professional development goals. • Established several working groups to improve systems within IQ. Groups included an innovation incubator, analytics best practices group, and a professional book club. • Interviewed potential candidates to determine if they are a fit for the position and workplace culture.• Oversaw NIDCR website - coordinating updates, reviewing analytics and site architecture, suggesting improvements, and maintaining 508 compliance. Migrated through several different CMSes while on this project.• Project director for HSC. Identified this business opportunity and won contract. Work included managing project budget, pitching proposals to client, overseeing web maintenance, and working with client to develop digital strategies.• Led PMO, creating a repository of work samples and SOPs, identified new efficiencies, and created career tracks for employee advancement.

Provided strategic consultation for delivering client messages through a variety of traditional media and digital channels.• Supported client social media channels by writing posts and monitoring consumer engagement.• Analyzed client website metrics to improve the user experience and increase information dissemination.• Conducted website reviews and usability tests to improve website design and navigation.• Optimized website content to improve search engine results.• Wrote contract proposals.• Managed projects to ensure on-time completion.• Created audience-specific digital outreach plans for the National Heart, Lung and Blood Institute (NHLBI), Act Against AIDS, and The Department of Education’s FindYouthInfo.gov.• Wrote Facebook ads that resulted in 65,000 new likes in four months for the CDC’s Act Against AIDS campaign.• Assisted in the development of a mobile app for NHLBI. • Established relationships with bloggers for story pitching, resulting in more than a million NHLBI health-education material downloads in a three month period of time.

Washington, Dc

Created audience-specific social media outreach strategies to support client promotions and strategic goals.• Coordinated traditional media and digital media efforts for clients to increase their reach.• Managed all facets of traditional and digital media projects including vendors, web development subcontractors, and staff.• Analyzed site metrics, conducted usability tests, and recommended improvements.• Wrote press releases and contract proposals.• Monitored and participated in social media channels on behalf of clients.• Completed in-depth content analysis of social media status updates to determine which posts resonated best with the audience to improve messaging.• Delivered emerging technology seminars and training to staff.• Managed the National Diabetes Education Program’s (NDEP) website; updated and wrote content; maintained Section 508 compliance.• Led website redesign for ndep.nih.gov.• Started and maintained social media accounts for the NDEP, followed by more than 5,000 people on Facebook and Twitter at time of departure.• Managed NDEP’s stock of printed publications, including the reprint process.• Coordinated document creation and publishing with the Government Printing Office (GPO).• Planned social media press releases for the Annie E. Casey Foundation, including live tweeting the event. This lead to a 300% increase in followers. • Launched Internet contest for National Organizations of Youth Safety’s Act Out Loud safe teen driving campaign.• Represented clients at trade shows and conventions.• Remediated PDFs, Word, and Powerpoint files for 508 compliance.• Attended the 2008 Google I/O

Lent a helping hand on a variety of office jobs, from filing to copy editing.

Provided a range of services from working in the store as a customer service representative to writing the e-newsletter to contacting record labels for promotional materials. Also wrote monthly video game reviews for Melt Magazine, a local publication, to help promote the store.

Masters, Digital Communication

Activities and Societies: "Model" student - appeared in the Johns Hopkins grad program advertisements.Studied communication trends.

Bachelor, Communication

Activities and Societies: PRSSA, The Lantern

Certificate, User Experience And Customer-Centered Design

Year-long course of study focusing on usability, user testing, and other UX tools.