As a seasoned storyteller and social media strategist, I've dedicated over a decade to helping CEOs, organizations, and leadership teams through transformative and strategic digital and video content. Specializing in business, education, tech, and social impact, I've shaped narratives that resonate deeply across diverse industries.Before Goodspero, my journey included roles as an independent contractor representing Fortune 500 brands like L'Oreal and MTV, stints in the music and entertainment industries, selling cosmetics with Lizzo, and other adventures last seen on MySpace. These experiences have enriched my approach to digital storytelling, allowing me to craft compelling content that engages communities and inspires action.In 2014, I co-founded Goodspero with my partner, Nelson Vanegas, to revolutionize how we support thought leaders and brands to engage with digital media. We focus on strategic and consistent content creation and distribution that stays on brand and delivers value to audiences. We also build capacity within organizations through professional development workshops and mentoring the next generation of digital leaders. We play the long game that builds organic trust and thought leadership. We don't focus on short-term strategies like paid ads, although some of the best social ad content often comes from the highest-performing organic social content. ;)My experience spans various impactful projects, including:High-level social strategy, content creation, management, & training for the CEO, a 200+ leadership team, and brand(s) at BakerRipley. Collaborative video storytelling initiatives with Impact Hub Houston founders & partners.Capturing long-form content & crafting short-form stories with diverse founders at Dream Big Ventures.Documenting & editing entrepreneurial journeys and BTS with Softeq Venture Studio.Highlighting educational & professional development content with Good Reason Houston.Long-term Endeavors:I love exploring tech innovations, supporting entrepreneurial and business ecosystems, and advocating for social and economic impact. My passion extends to continuous learning in digital content, AI, and creative or new business strategies.Giving Back:My commitment to impact is reflected in my mentoring of entrepreneurs at the University of Houston's Wolff Center for Entrepreneurship, leading the TEDxHouston production team, and supporting entrepreneurial women and scholarships via KIVA. These roles underscore my dedication to fostering community growth and empowering the next generation of leaders and ideas.
Listed skills include Social Media, Marketing, Entrepreneurship, Social Media Marketing, and 15 others.
