Joey Bonfiglio Email and Phone Number

As a mindset and performance athlete and coach, I guide clients to unlock their full potential by setting clear goals/vision, embracing incremental daily actions with precision and purpose, moving them forward in the direction of their goals, leveraging the Level Up Mindset Blueprint, elevating one's mindset and performance to new heights.Key Achievements:• Authored the book; "How-To-Build-A-Level-Up-Mindset: Cheat Codes for Success, Health, and Happiness • Co-authored Amazon Bestseller, "Winner's Mindset: Peak Performance Strategies for Success"• Athlete - Plank athlete // Top 50 Plank Athlete (#29 World Ranking)

As the Director of Marketing Communications, I lead and oversee comprehensive marketing campaigns and communication projects across various ministry areas. My role encompasses strategic planning, project management, creative collaboration, design production, and digital content management. I leverage my expertise in marketing campaign management, video production, data analytics, digital content creation, email campaigns, web, and graphic design to drive engagement and effectively communicate ministry initiatives.Key Responsibilities:• Manage and execute marketing campaigns and communication projects for assigned ministry areas, ensuring alignment with strategic objectives.• Collaborate with ministry teams to facilitate creative brainstorming sessions and develop innovative communication strategies.• Produce high-quality design materials, including brochures, posters, digital graphics, and video content, tailored to meet each ministry's unique needs.• Coordinate multiple projects concurrently, meeting deadlines, and maintaining consistency in branding and messaging.• Oversee all aspects of communication projects, including scheduling, task assignment, content creation, production, and quality assurance.• Produce and edit compelling video content using industry-standard software such as Adobe Premiere, Photoshop, Illustrator, and After Effects.• Conduct data analytics to track campaign performance and inform future strategies, from planning to post-campaign evaluation.• Manage digital content across various platforms, including websites, social media, email, and multimedia channels, to drive engagement and community interaction.• Plan and schedule email campaigns to maximize audience engagement and drive desired outcomes.• Utilize web and graphic design tools to create campaign landing pages, publish digital content, and maintain online community engagement via social media platforms.

I provided thought leadership to a highly qualified team of content developers. I led the development and execution of all tactical briefs in coordination with the marketing communication team; gathered feedback from UX team on asset development and effectiveness. I devised and implemented an annual forecast plan for MarCom and Moravia. I efficiently identified improvement opportunities for optimum utilization of website content management systems in coordination with Global UX Manager and development teams. I fostered and sustained strong relationships with vendors to maximize ratings and reviews across owned e.Comm platform. I created shopper guides and digital media to understand marketing goals/needs of existing partners and sponsors focusing on developing more authentic collaborations.Key Achievement:• Drove commercial momentum by 23% by improving exclusive shopper experience, including but not limited to VR, digital rewards, module, and tout availability on exclusive and theme category listing pages.

I effectively administered and improved online tactical calendar/mobile features for managing all phases of campaign ranging from planning and creation to post-campaign review within LEGO.com in alignment with marketing priorities and promotions. I generated campaign performance reports and utilize data to advice on decisions continuously improving and developing new site content in conjunction with internal agency partners. I ensured strict compliance with quality standards throughout all content publishing processes across ecommerce platforms.Key Achievement:• Increased engagement and conversion by 17% with a better immersive experience, including more engaging/detailed life-style images, video modules, VR capabilities, and Add To Bag option on modules.

Spearheaded Product Development: Directed the end-to-end development process of the 8.4 oz. Hockey Soda Energy Drink, ensuring innovative product design, formulation, and production to meet market demands.Responsibilities:Brand Development and Positioning: Led the comprehensive brand development strategy to create a unique and recognizable image for the company, successfully distinguishing our products and services in a competitive market.Distribution Management: Implemented robust distribution management procedures to optimize the movement of goods from suppliers and manufacturers to the point of sale, ensuring seamless and efficient operations.Strategic Planning and Execution: Collaborated with managing partners to develop and execute strategic plans, driving business growth and market expansion.Key Achievement:Secured Major Distribution Agreement: Identified and secured the first major agreement with beverage distributors in Minnesota, which accounted for 68% of the company's total revenue, significantly boosting market presence and sales.By overseeing all facets of product development, brand positioning, and distribution, I ensured Hockey Soda Energy Brand's competitive edge in the beverage industry. My strategic foresight and collaborative approach with partners facilitated significant revenue growth and market penetration.