Jacqueline Bonzon Email & Phone Number

Buenos Aires, Argentina

Buenos Aires

Owner of a gastronomic shop in downtown Buenos Aires.

Paris, France

I was hired to create and promote social media networks for clients of the company for LATAM. In accordance to the identity of each brand and following brands strict guidelines, we were able to create an engaged community, generating brand awareness as our prime objective. We worked remotely in Argentina, France and different countries of Latin America, in Spanish, English and Portuguese. Responsible for the scheduling and management of all Clients Social Media Channels. In charge of the Media Marketing Plan and budget. Responsible for placement of digital ads – in Social and Google networks. Development of brand content from concept to execution. Collaboration with internal teams and partners across the business to create, support and execute content, and omnichannel marketing campaigns. In charge of the analyzation of data and presentation of monthly and quarter digital report. The main client I worked with was INCC Parfums on the launching of Mercedes-Benz Parfume in LATAM.

Buenos Aires

Marketing coordinator responsible for supervision of area budget, team priorities and activities calendar, digital and new media, in store seasonal campaigns, loyalty programme and customer service. In charge of creating and launching social channels for the company when Social Media wasn´t as popular. I emphasized the importance of having a digital presence, for a travel based industry of retail products. Until then actions were focused on in store campaigns (once the passengers were already there), so reaching potential customers who needed to travel to be able to buy from the company wasn´t an asset. In collaboration with our Head of Marketing, we implemented new services and monetized digital spots on our web page and social channels for brands to invest in. Implementation of call to actions, reaching customers before they were in the stores. Working with IT to create discount coupons, emailings and strategic partnerships in the travel industry. Also responsible of customers surveys and reporting areas of improvement. Achievements: Launching and creation of content, which generated a community where brands were interested to participate in, generating a new income for the company.Update of corporate web page with banners available as publicity spaces for brands. Planning of circuit, launch, promotion and in company training of new service of Reserve and Collect (ensuring sales before the customer got to the store). Alignment of image in stores and digital media of Headquarters guidelines (the company Interbaires SA was bought by Dufry Group in 2011). Automation of 0800 call center – creation of options and answers for IVR system. Negotiation and implementation of discount cupon on online boarding tickets of passengers of who bought thru specific travel pages.

Buenos Aires, Argentina

I started out as assistant and after a year got promoted to Responsible of the Frequent Client Loyalty Programme – Duty Free Point, with a team of two people who responded to me.In charge of generating and negotiating new sponsors and partners for the programme. Also increasing experiences and rewards for our members such as hotel nights, courses, dinning experiences, trips, etc. Responsible for all communication related to the Programme: brochures, mailings, Beglam magazine, in store signs and corporate web. Organization of exclusive events both for internal and external clients, ex: a brunch with the best clients of La Prairie in an luxury hotel. – Data base extensive analysis. Resolution of inconveniences or problems members had. Responsible for the programme´s merchandising.

Buenos Aires, Argentina

Mobile Marketing - SMS text subscription, Bluetooth targeting and other devices.Development of subscription services, One Shot and Content. In charge of off line publicity: media, design, negotiation, services to promote and new media.Budget control of investment.Creativity of new services – kws, configuration and implementation. Reporting on revenues and ROAS.

Buenos Aires

I started out as an intern and was promoted full time to Assistant of Comunicacions and Corporate Social Responsibility Manager. }Assistance in the creation of the Comité of Internal Communications. Responsible of updating and content of the IntranetAssistance in coordination of all content, design, and printing of internal magazine “Nuestras Páginas”.Assistance in the publication of the Social Balance. Assistance in planning, and coordination of Volunteer Program “Manos que ayudan”: we painted schools, donated materials, clothes, amongst other activities. Follow up on the correct use of Brand Image. Control of merchandising.

Licenciada En Adm. De Empresas, Económicas, Inglés, Comunicación, Marketing

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