2023 Independent Agency of the Year - NC Digital AwardsResponsible for the growth of the agency and the development of strategic products.

Member of Grey Italy's management team and Grey Global's Strategy Leadership Team.Main clients: AB InBev (Corona, Stella Artois); Angelini Pharma; Batelco (Fintech); Bocconi University; Bolton Group (Somatoline); Carlsberg (Grimbergen); Edison (corporate + commercial); GSK; IBSA; Mediaset Infinity; Milano-Cortina 2026 Winter Olympics; Sofidel (Regina); UPMC.

Strategy director working across Publicis Groupe agencies.Mainly BCUBE, Emil, MSL, Saatchi&Saatchi.Clients include: Daimler (Mercedes-Benz, Smart), Enel, Ferrarelle, Ikea, Netflix, Pampers, Rio Mare.New business won: - Netflix (Italy)- Rio Mare (Global)- Ferrarelle (Italy)

Originally Heat, then acquired by Deloitte in 2016#1 Most Effective Independent Agency -Effie, 2016Breakthrough Agency of the Year -Adweek, 2015Clients include: Amazon Game Studios, Deloitte, Facebook (Messenger), Les Schwab, LG Mobile, LG Signature Kitchen Suite, Mora, Pinnacol, Shutterfly, Transamerica, Twitter, Ubisoft, Wild Turkey, Zynga.- Led strategy efforts to build a custom bot for the launch of Messenger for Business- Developed brand positioning and launch campaigns for four different Amazon Game Studios titles- Led Zynga’s first ever brand campaign for Words With Friends 2- Won pitch for the 2017 launch of the LG G6 smartphone- Built GTM strategy for the launch of LG super-premium kitchen appliances (B2B + B2C)- Led Shutterfly’s integrated campaign “Never Let Go” after winning the pitch- Won social and digital AOR pitch for Wild Turkey- Built marketing plan for Pinnacol’s CMO- Strategy lead on multiple projects for Twitter (NBA Finals, 2016 Rio Olympics, News & Election)- Developed campaign for the launch of Assassin’s Creed Origins- Strategy lead on Les Schwab

Business, brands and client relations for Europe, Middle East and Africa. Reporting directly to Alistair Beattie (President EMEA, Tribal Worldwide)Clients: adidas, Chocomel International, Heineken, Mars Petcare, McDonald's Europe.- Strategy lead on adidas multi-channel campaign “First Never Follows”- Led the global launch of Chocomel International- Developed Heineken’s initiative “Shape Your City”- Launched the first D2C integrated campaign for Royal Canin, and digital hub “Royal Family”- Developed shadow media plan for McDonald’s GMs and CMO to increase digital spend

Clients: Guitar Center, Henkel (Purex, Dial, SoftScrub), Intel & Toshiba, Mattel, SkypeStrategy support for:- Skype "Stay Together"5 Cannes Lions (4 Cyber + 1 Branded Content)3 One Show pencils (1 Gold + 2 Bronze)- Skype + xBox "Level 48"66% Growth in XboxOne purchase consideration49% Over delivery of paid media impressions30% Increase in Skype feature awareness on Xbox21,489 hours Streamed on Twitch during the 2-day live event- Intel & Toshiba "The Power Inside"4 Cannes Lions (1 Branded Content + 2 Film Craft + 1 in Cyber)Daytime Emmys - "Outstanding New Approach" nominee74MM+ views worldwide93% approval rating500+ original press articles37% increase in purchase considerationBest Buy sold out product during the duration of the campaign.- Guitar Center "The Greatest Feeling On Earth"4MM+ views - Most popular video on Guitar Center's Youtube channel2014 - Opening of the Flagship Times Square StorePereira & O'Dell:2014 - Forbes Most Influential Agencies - Next Big Thing2014 - Fast Company - The World's Top 10 Most Innovative Companies in Advertising2013 - Advertising Age and Creativity - Most Awarded Agency in the World - 7th place2013 - Creativity A-List2013 - AdAge A-List2012 - OMMA Agency of the Year - Social