📈 Jorg Bouman Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, Nh, Nl

Zwaagdijk-Oost, North Holland, Netherlands

Amsterdam

Working for clients like : Adidas, Vattenfall, Schiphol Group, LeasePlan, Magnetic Field: (Nike, PSA: Peugeot, Citroen, DS Benelux, Persgroep), NRC, ING, S&D Interactive- Digital Analytics - Conversion Rate Optimization (CRO)- Data Analysis and visualization- Digital Marketing and Strategy"There is nothing so useless as doing efficiently that which should not be done at all"

Schiphol, Noord-Holland, Nederland

Amsterdam, North Holland, Netherlands

Amsterdam, North Holland, Netherlands

Schiphol

Working for the Schiphol CX department, part of team Digital Analytics. We help our development teams and the business to learn more about our digital users and get the most out of our digital channels. We use our quantitative insights and combine them with qualitative insights in order to choose the right direction and/or to validate assumptions / hypothesis . Furthermore we try to establish an evidence based culture and way of working within and across departments. Examples of things I work on at Schiphol : - Running a CRO program. Building experiments in our tool Sitespect, analysing, reporting and sharing with stakeholders. (nominated for the Dutch CRO awards in category 'personalisation').- Google Analytics / Google Tag Manager implementations - Analysis with BigQuery, SQL and Python- Visualising data : Setting up dashboards for the teams and the business with Google Datastudio

Amsterdam En Omgeving, Nederland

At LeasePlan Digital I was working in the Digital Marketing team. As one of the two CRO specialists I was responsible for the commerce value stream (business lease and private lease). LeasePlan was in the middle of a huge digital transformation during which they had to onboard many countries to their digital products. As a CRO specialist I was responsible for managing the CRO program, continuously validating and testing new features we were building, coming up with improvements or our funnels, setting-up and analyzing our experiments and working together with stakeholders like our product owners and international business stakeholders. I worked together with 1 other CRO specialist who was responsible for the Occasions section of our website, later CarNext. We shared our learnings and knowledge which made it a very interesting project. Tools I’ve worked with at LeasePlan: GA Premium, GTM, Google Optimize and later Sitespect

Amterdam

CRO and Growth projects for : Peugeot, Citroën, DS automobiles, Persgroep and Nike. Understanding audiences is key in order to increase conversions through the different channels by continuous testing. This allows us to quickly learn, adapt, and boost revenue for our clients.

Amsterdam Area, Netherlands

Mirabeau is one of the leading digital agencies in the Netherlands in web development, working for clients like Air France-KLM, ING, transavia.com, V&D.At Mirabeau I'm part of team Insights where we help our clients to optimize their platforms and online strategy based on concisely formulated business goals, translated into KPI's. We combine quantitative analysis (different data sources) qualitative analysis (user testing / voice-of-customer tools) and behavioral analysis (neuromarketing).Daily activities include : helping clients formulate goals and translate these into measurable KPI-models. Verifying and analyzing KPI's in web analytics solutions like Google Analytics and Comscore to present valuable insights and strategic recommendations. Helping, and advising clients with analytics implementations (traditional and tag-management solutions). Other responsibilities include continuous platform optimization through A/B-testing with tools like Visual Website Optimizer and Optimizely, helping clients with their online marketing strategies (SEA/SEO) and business development for our department.

Amsterdam

You're at the right place for the best and most effective Explainer Videos and Online Video Campaigns for your company. From script, to production, voice over to Online video Campaigns. With our unique organization structure we minimize overhead expenses in order to offer you the highest quality Explainer Videos for the most competitive rates.

Netherlands

Uptrends.com is a fast growing provider of web performance monitoring services with offices in the USA, Germany and the Netherlands.In my position as Online Marketeer at Uptrends I'm responsible for the international online brand identity, lead generation and traffic to all our corporate websites, targeting different geographical regions. Utilizing different online marketing channels : SEO campaigns to optimize international rankings, PR , PPC campaigns in our main markets, E-mail marketing, CRO (Conversion Rate Optimization) and measure and optimize our strategies by making use of our Web Analytics.

Utrecht

● SEO (on-page / off-page)Experience with different disciplines of the SEO (Search Engine Optimization) spectrum. Consultancy, account management, technical on-page SEO, reporting and research. Off-page SEO : Link building / content marketing, link bait campaigns. ● SEA Managed and assisted with SEA/PPC campaigns for different Dutch major brands and analyzed all our efforts in our web analytics packages. Experience with automated bid managent tools for large scale campaigns● Webanalytics ● Conversion optimization

Amsterdam Area, Netherlands

Our project-team was tasked to conduct the Knowledge Management Scan, developed by B. van den Hooff (2009) within the Business Assurance Services department of PwC. The main purpose of this scan was to get a clear view of ‘bottlenecks’ in terms of knowledge sharing across units, and between employees within this department. The information and data was gathered by conducting both quantitative research (survey) and qualitative research (in-depth interviews). Main focus was the usage of knowledge sharing IT tools, corporate culture and internal competition.

Amsterdam Area, Netherlands

During this project we were responsible for the development of a practical online banking concept which was based on our theoretical framework. Our theoretical framework described the effect of the different facets of service quality (customer service, online systems, banking service product) on the concepts of ‘service satisfaction’ and ‘trust in service provider’, which eventually leads to ‘continued usage intentions’. With our online banking concept we mainly focused on the rapidly growing population of senior citizens in the Netherlands, by creating a simplified version of online banking software (simplified interface, less options etc.). Theoretically, this simplified software should have led to a more satisfactory experience in online banking among elders which in turn results in their continued usage of online banking services.

Master Of Science (Msc), Business Administration, Information And Knowledge Management

Bachelor Of Applied Science (B.A.Sc.), Commerce

Education record