• Assumptions identification, design and construction of Cash flow models for investment projects in order to evaluate TIR, Net present value, and financial feasibility.• Responsible for credit management for financing investment projects with banking institutions• Investment projects under construction control and its capitalization on the fixed assets.• Provide Financial support for Commercial proposals construction.• Budget construction for the holding and the operating companies for profitability analysis implementation. • Develop and install budget and expenses authorization process in order to ensure segregation of duties, generating credibility and visibility on information reported.• Logistik’s plant fixed asset accounting reconciliation and integration versus invoices and physical inventory.• Update and debugging of the accounting information of 2018 and 2019 generating integrity and reliability in the reported figures.• Develop and install of accounting calendar with external CPAs achieving month end dates committed with the organization generating clear, truthful and timely information for decision making.• Responsible of cash projected cash flow construction based on invoicing and payment process execution.• Responsible for Cost saving recommendations, variance analysis and risk and opportunities identification.• Design of Finance structure in the company, ensuring integrity and segregation of duties.

• Responsible of Cash flow Management, treasury management, AR, AP, Accounting and internal control of Mexico´s business.• Implementation and improvement of key business support processes such annual operating plan, forecast and reporting, resulting in increased visibility of performance and enabling faster decision-making• Implementation profitability analysis by customer and product• Business partner and financial support for General Manager

• Functional Architect of Financial Strategy, Operations and Sustentability. • Generate and improve Financial strategies and procesess that contributes to the sustantability and institutionalization of family companies and PYMEs.• Contribute knowledge of Business Management to New Investors, Business and entrepreneurs.• Find comprehensive planning strategies with adherence to rules and laws related to Administrative simplification and continuous improvement , Accounting and Financial , helping developflexible and profitable business .• As Professionals , our goal is to became real business parters with our customers in order to achieve results and continued growth.• Meet the needs of our customers, studying their financial situation and current market environment , looking for solution and prevention to general business problems.

• Functional Architect of Financial planning and analysis process. • SAP Business Planning and Consolidation V. 7.5 y 10.0 Academia and Best practice exercise development. • Basic Project Management Internal certification • EVD training and application for project implementation. • Grupo Comercial Yazbek, S. A. De C.V.; Functional design of financial planning analysis process prior to BPC 7.5 implementation • Grupo Imagen, S. A. De C.V.; Financial planning and analysis process improvement and Cash Flow report construction in BPC 7.5 based on script logics and input schedules • SKY, Financial consolidation process improvement and implementation in BPC 10. • Customers proposals for Consumer Foods and Telecommunications Companies.

• Responsible from the design and implementation of FP&A area structure and duties.• Responsible of design, coordination and execution of the Strategic plan process, whit participation of a multidisciplinary team; building the mission, values and operating principles for the company and generating a 5 years objective P&L, with clear assumptions and easy to measure performance in the time.• Implementation of annual plan and monthly forecast process for fiscal year 2012.• Identification, consolidation and follow up of monthly Risk and Opportunities. • Monthly business reviews that includes Variance analysis and explanations of performance of Actuals vs. Forecast, Plan and Prior year by brand and channel, including explanations and action plans to close gaps and capitalize opportunities.• Implementation of budget control processes for Sales, Marketing and Overheads expenses.• Financial support for decision taking, becoming a real business partner for Sales and Marketing areas. Profit analysis and recommendations for new products and investments projects.• Definition and implementation of Internal control area as a key strategy for change, evolution and institutionalization of the company.• 100% responsible of the cash flow, payment process and expenses authorization, achieving predictability on the financial performance of the company.• Coordination of the accounting department and information of the company

• Design and implementation of the new Sales Finance department structure and area of responsibilities and duties in Mexico, based on structures reviewed in United States and Canada, adapting this to Mexico needs and way of work, merging 2 areas, 1 from Finance and 1 from Sales• Design, development and implementation of P&Ls by Channel, Customer and Brand . In the same way I implemented a Business review process with Brand Managers, Channel Leaders, Sales and Finance Directors building accountability from Sales area, becoming a real Business Partner. • Generation of Sales Finances page linked to the portal of the Company that contains monthly information of volumes, P&Ls, by Brand and Customer; generating full visibility for Marketing and Sales Teams. • Build model of planning and forecasting of Gross sales, Discounts and Net sales by Channel and product line, achieving a forecast error of less than +- 5% on forecasted numbers vs. Actual. • Install action plan of compliance test for all activities of Sales Finance area in order to build controls and 100% accomplishments of SOX. • Develop Annual plan for FY11 of GS, discounts and NS by cannel, by customer and product line. Also I developed a book by channel and customer, before the beginning of next FY with the objective of generating accountability and ownership of Sales area that allows to implement postmortems and follow ups process that ensure accomplishment of goals. • Develop and install process to control Trade Marketing and Marketing budget, that includes profit analysis of promotions for their approval and postmortem analysis that helps to build history and visibility of the activities with success and failure with help of an automatic P&L tool for Commercial area use. • Documented and modify the process to assign and break down quotas, building anticipated visibility for Sales area creating accountability and certainty of goals and objectives contributing to increase engagement.

• Redesign and implementation of a new structure and functions of a Sales Operations area with lack of credibility and control, reverting trend and expectations. • Bring talent to the company due to the restructure of the area, being my new hires part of current potential of the company in Human resources terms. • Develop and install the new Commercial Policy, implementing clear rules to handle each concept of discounts and generating visibility of the consequences for deviations to the rules. With this I was able to build accuracy of forecasted vs. Actual numbers. • Implemented process with sales force that helps us to forecast month end sales volume based on a daily phasing of orders by channel and brand creating full visibility of logistic capacity and GS, Discounts, Net sales and PBT expected by the company for the month with an accuracy of less than +-5%. • Implementation of budget control and discounts authorization area, with the objective to avoid deviations vs. Forecast and Plan, generating savings for the company for about 30 million pesos. • Participated in the Sales area restructure made by the new Sales Director giving my point of views and financial information that allow us to generate savings for the company by every change made. • 100% responsible of Sales overheads expenses, creating control process for lines like Travel and entertainment, Head Count, Training, Promoters and Contractors, ensuring accomplishment of budget authorized by the company.

• Responsible of Net sales and A&P lines of The P&L includes Planning, reporting, variance analysis, accruals control and reconciliations, financial support to Trade Mkt & Marketing (P&Ls, Profitability analysis) and analysis by brand, customer, channel. • Implemented Trade accruals process with Trade Marketing by activity and distribution channel, in order to identify savings and to impulse a profitable use of resources. This methodology has generated savings of 3 million pesos in FY07 and 5 million pesos during FY06. • A&P reconciliation process with Marketing and Control Media (TV expenses) based on incurred expenses introducing analysis by brand and concept in a monthly basis with Marketing. Savings of 5 million pesos as a result for the first adjustment. • Developed a daily report by brand and channel to track sales in volume and Net sales including a trend of credit memos and accruals to compare with the forecast and estimate the final number of the month with accuracy.

• Handle and control of the budget for all the brands for Unilever’s food division. Provide financial support to Marketing and Trade Marketing. • Profitability analysis of activities developed by Trade Marketing, implemented post mortem analysis at the end of them. • Merges two positions in only one by simplifying the process and the files to control the budget. Result of one headcount saving. • Identifies and release savings of resources accrued not used in order to increase the profit of the P&L.

• Control of budget and accruals of trade spending for WS channel, Analysis of net sales by customer and brand, Estimate the Net sales for the current month for reporting purposes, Analysis and authorization of credit notes and additional discounts. • Active member of an area of new creation, developing processes, files and activities from the beginning. • Implemented a global project in Mexico that consist in a change of accounting structure in SAP on regards to the trade spending in order to provide better classification and visibility of discounts.

• Inventory, reconciliation and control of all Fixed Assets of the company • Depreciation of fixed assets for accounting and tax purposes • Capitalization of Fixed Assets • Revaluation of Fixed assets and its depreciation• Active member of the hand over team after Unilever’s buying of Best foods.

• Inventory, reconciliation and control of all Fixed Assets of the company• Revaluation of Fixed assets, its depreciation and Balance sheet • Reconciliation of intercompany charges and Bank accounts • Responsible of accounting area, Month ends and Accruals management and control • Responsible of accounts payable area • Monthly report of result to Corporate in Monterrey