As a PPC Consultant at Flow Agency, I am dedicated to spearheading dynamic performance marketing initiatives that deliver tangible results for ambitious brands. With a strong focus on driving growth and maximizing ROI, I leverage my expertise in digital marketing strategies, data analysis, and cutting-edge technologies to propel businesses toward their goals.I thrive on developing innovative strategies that capture target audiences' attention, optimize conversions, and foster long-term customer loyalty. By staying ahead of industry trends and leveraging data-driven insights, I help clients navigate the ever-evolving digital landscape with confidence and precision.Collaborating closely with our talented team, I lead the development and execution of comprehensive performance marketing campaigns encompassing diverse channels such as paid search, paid social, programmatic advertising, and more. With a relentless pursuit of excellence, I continuously refine and optimize strategies to ensure maximum impact and drive sustainable business growth.

As a seasoned digital marketing consultant with over 4 years of experience, Ihave consistently driven results for a diverse portfolio of e-commerce, infoproducts and lead generation clients.Strategic Advertising Campaign Management:• Orchestrated and executed comprehensive advertising strategies acrossGoogle Ads, Meta Ads, TikTok Ads,LinkedIn Ads, customizing each campaign to meet the unique goals ofclients with clear KPIs.Data-Driven Decision Making:• Implemented thorough tracking with Google Tag Manager and platformspecific pixels.• Leveraged Google Looker Studio to create insightful reports for clients,showcasing key performance metrics and actionable insights to informmarketing strategies.• Regularly conducted in-depth analytics assessments to track campaignperformance, identifying areas for improvement and implementingadjustments accordingly.E-commerce, Info Products & Lead Generation Expertise:• Collaborated closely with e-commerce clients to enhance product visibilityand drive sales through strategic ad placements, product feedoptimization, conversion rate optimization and A/B testing.• For lead generation clients and info products, implemented lead capturestrategies, lead nurturing campaigns, and conversion rate optimizationto boost lead quality and quantity.Budget Allocation and Optimization:• Effectively managed advertising budgets ranging from USD 1k to over 10kto maximize ROI while maintaining cost-effectiveness.• Employed data-driven insights to adjust bidding strategies, keywordtargeting, and ad creatives to achieve optimal results.Client Relationship Management:• Acted as the primary point of contact for clients, ensuring clearcommunication, providing regular performance updates, andaddressing any concerns or questions candidly.I've constantly stayed current with industry trends, emerging platforms, andbest practices, enabling the implementation of cutting-edge strategies andtactics.

During my time with Mercado Libre, I was part of a great team of professional paid media specialists with whom I was able to learn and implement state of the art digital e-commerce strategies to generate the best return on investment possible. My tasks included handling an "Always On" approach on Google and Facebook, and "Special dates" that focused media buying depending on the objective of the date.I acquired technical and strategical knowledge on: Google Ads (Search, Display, Shopping, DSA, Youtube)Facebook Ads (Reach & Frequency, Conversion Campaigns, Lead Ads, DPA)Double Click for Programmatic Media Buying (Display & Video 360 and Campaign Manager)Direct Media Buying (digital news hubs)Google Analytics 360, Microstrategy Reporting and SupermetricsCriteo and RTB House For RemarketingFreedcamp for collaboration with our creative agency

During my time with Avature, I participated in the implementation of several software solutions for clients all over the world. Some of my tasks included contacting and establishing relationships with our customers, constructing an implementation plan for their desired solution and finally implementing it taking into account each clients' RRHH process.