Led the Bose Consumer Sales business in Europe, Middle East/Africa, Australia, India, Southeast Asia, South Korea and Japan, including regional P&L responsibility. Responsible for the sales and cross-functional teams that are accountable for revenue, profit, operations, and the customer experience, including finance, marketing, product strategy, go-to-market, forecasting, supply chain, operations, and legal for the dealer and distributor business across the region. Achieved year-over-year sales and profit growth for the region through strategic joint business planning with key reseller and distributor partners, including Amazon, Mediamarkt, Fnac Darty, Boulanger, John Lewis, Currys, Elkjøp, WHSmith, Capi-Lux and JB Hi-Fi.Led the commercial transformation of the Europe and Australia distribution strategy from 450+ dealers to 40+ to focus on strategic reseller growth combined to reduce complexity and cost while delivering long-term sales and profit growth.Drove the regional go-to-market and channel strategy and decisions for product launch and lifecycle management, including pricing, promotions and variants. Ensured the strategy and plan was legally compliant and aligned to the Selective Distribution framework for Europe and Australia.Developed innovative solutions to solve channel conflict and challenges across the distribution, ensuring aligned, collaborative and complementary country and regional plans are implemented that maximize sales and profit opportunities. Drove a +13 point increase in employee engagement scores by creating a team culture based on transparent and consistent communication through open forums, town halls, recognition and employee-led improvement teams.Championed an individual and team development structure, including a Business Insights program across the global sales organization and regional 360-review and Predictive Insights development programs.

Accountable for revenue, profit, and a team of 50+ within the Consumer Sales business across Europe. Led a business team responsible for sales, profit, dealer partnerships and the customer experience while partnering with internal and external stakeholders across key functions.Delivered target growth and profit performance across a diverse set of business units that included Mediamarkt Saturn, Buying Groups, Travel Retail, eCommerce resellers, Independent Dealers, Premium & Incentive, Distributors, Export, etc. while implementing innovative solutions and practices to overcome challenges and lead the business towards future growth.Partnered closely with business support teams, including Marketing, Operations, Supply Chain, Finance, Training, Legal, Compliance, etc to lead business initiatives, drive operational efficiency and improvement and deliver to shared goals and KPIs.Developed and executed strategic business plans and go-to-market strategies for the Consumer Sales business.Managed New Business Development, that included the test and launch of the Eyewear channel in Europe. Built, managed and leveraged strategic relationships and business planning with key resellers across the scope of the Europe business.Created motivational programs designed to recognize and reward performance and increase employee engagement.Ensured the organizational and operational structure was optimized for the business.

Accountable for revenue, profit, and a team of 80+ within the Consumer Sales business in North America that was responsible for sales, profit, dealer partnerships and the customer experience across a diverse set of national, regional and specialty dealers.Achieved sales growth across multiple business units while achieving profitability targets by building strategic partnerships, implementing annual business planning and executing differentiated go-to-market strategies with key dealers.Drove significant growth in key regional accounts, including PC Richard & Son, Brandsmart USA, Abt Electronics and Nebraska Furniture Mart, through the expansion and evolution of the Bose staffed shop-in-shop concept focused on retail execution and the customer experience.Achieved an increase in sell through and retail salesperson advocacy at PC Richard & Best Buy through the development and execution of a Bose in-store experience and advocacy program.Drove growth at e-commerce dealers through innovative planning and execution on the Amazon marketplace platform.Led New Business Development, including the launch of Walmart and Travel Retail.Achieved #1 reseller satisfaction score through strategic relationships, business planning and an enterprise selling model with key resellers.Delivered consistent 80%+ engagement scores through clear communication of the vision and strategy, open forums, town halls and motivational programs designed to recognize and reward performance.Contributed to Product Strategy as the sales leader on the Product Category team, overseeing product strategy, roadmaps, and forecasts. Partnered with Bose functional teams to lead and manage business initiatives in the areas of customer experience, marketing, supply chain, displays, training, order management, and finance.

Led the field sales teams across the North American distribution that were responsible for driving sell-in and sell-through in partnership with Bose dealers. Built an internal sell through organization focused on delivering the Bose Customer Experience across the distribution.

Led a team of national training managers across North America. Partnered with internal and external stakeholders to ensure training and development was aligned to business needs. Responsible for training content development and delivery for all employees, including field sales teams, reseller salespeople and Bose direct store employees.