 2020 #1 SDP in North America with +7.6% growth over LY. Mentor a team of 15 executives and develop highly effective salon teams through education and development to achieve sales goals and execute brand initiatives.  Develop curriculum and content for account training programs, launches, and events for 43 salon teams including 600+ stylists, guest service team members and managers. Facilitate trainings live and virtually to executives, owners and staff on product knowledge, service experiences, selling and leadership skills.  Analyze and evaluate how teams are using training knowledge to drive sales, as well as recognize and coach to opportunities for improvement and provide increased experience and exposure for key individuals. Collaborate with Senior Leadership to facilitate and lead seasonal business planning sessions for key accounts. Analyze business and identify sales goals to be set, proactively anticipate, and rectify obstacles to goal achievement using critical problem-solving skills, target specific KPI’s relevant to the business, strategize client engagement to attract, convert, and retain clients.  Partner with Education, Marketing, Instructional Design, Public Relations and Centers of Excellence to more effectively manage and lead education initiatives to support the field sales day to day responsibilities. Achieved 100% of plan 2021, with a focus on the four pillars we are actioning to drive salon profitable growth including product and service innovation, new guest recruitment, artist engagement, and salon business models and functionalities.

 Lead the execution of annual sales plans by brand for 16 brands to include retailer account relations, and talent development for $10M focus market. Developed a field team of 116 members, overseeing 20 direct reports. Responsible for the planning, administration, and execution of education seminars for all brands.  Created and implemented orientation and development programs to ensure high touch development for managers and executives.  Managed advertising, promotions, events, basic orders, and net shipments while optimizing door level investments to achieve a NOP of 45.6%. Propelled growth by +17% from 2011-2018. Managed orders and shipments for independent accounts. Build in-store relationships with all levels of management and selling teams. Developed special events calendar by brand and implemented, along with merchandising objectives.

 Delivered sales leadership and developed talent for $8M focus market. Collaborated with Account Executive, Regional Education Executive, and retail management to support the achievement of sales goals. Responsible for leading and developing top performing Consultants and coaching Counter Managers. Lead and develops counter specific sales plans with input/involvement of Counter Managers. Identified, recruited, and developed new talent and top performing consultants. Developed and led strategies to orientate, develop and retain new Account Coordinators Worked with staff to meet/exceed goals by creating a detailed consultant development plans for Counter Managers to track and follow up behaviors and measurable results weekly.

 Created and executed brand events for 27 department store locations, including the creation of goals, training teams on how to execute the event, ensured proper inventory levels, and measured event success.