Jeff Branz Email & Phone Number

Framingham, MA, US

Montreal, Quebec, CA

Independent consulting work focused on building an e-commerce go-to-market strategy

Boston, MA, US

General Manager (GM) of the Kitchen & Dining Furniture category which accounted for ~10% of all Wayfair revenue (over ~$1B), overseeing all vendor relationships.Trained and motivated a high-performing team of eight that consistently outperformed targets, with a “Team Engagement” score that over indexed the organization’s average by 13.1%Created and led a.

Boston, MA, US

Led the ~$350M Home Office Furniture category, responsible for developing strategies to grow top and bottom-line revenue in addition to managing a portfolio of vendor relationships and leading a team of three.Communicated a long-term vision and strategy for the category, resulting in the category outperforming the overall company growth rate by 150%..

Zurich, Zurich, CH

• Led an internal consulting project focusing on solving major human capital issue at the company
• Analyzed and collected both primary and secondary data to quantify key problems
• Presented findings to senior management via verbal presentation and detailed written report
• Recommended six concrete action items based on my research, recognized by President of largest product for innovative thinking and thoroughness

Medellín, Antioquia, CO

• As part of Babson's Consulting Alliance Program, I spent 5 months as a strategy consultant for Grupo Bancolombia, the largest bank in the country of Colombia, working directly with the Head of Bancolombia's Innovation.
• Analyzed investment spend, market trends, and key drivers of the growing Fintech market as a whole
• Created an innovation strategy for the bank by identifying opportunity in the Fintech market
• Developed comprehensive framework for the bank to find, classify, and filter Fintechs for partnership
• Built consulting decks and presented key findings weekly to the Head of Bancolombia’s Innovation Center
• Recommended three Fintech partnerships in person to Bancolombia’s senior leadership team

Boston, Los Angeles And New York, US

• Led a never-been-done-before project that generated 41 M press impressions from Fast Company, Mashable, and Reuters, won 8 industry awards and changed consumer perceptions of the cruising industry
• Spearheaded new client relationship with Royal Caribbean, studying the business and gaining their trust to become key contact at the agency for brand marketing team
• Brainstormed ideas, devised strategies, put together presentations, and convinced client of new strategic direction resulting in increased sales
• Managed all sales-related advertising for agency’s largest account, including TV, print, radio, and online
• Analyzed Nielsen data and integrated findings into presentations to convince clients to adopt new strategies
• Launched new pricing model with 30 second video; executed from strategy to on air in record time

Boston, Los Angeles And New York, US

Boston, Los Angeles And New York, US

New York, NY, US

• Led all aspects of Schick’s print and radio advertising from creative development through production
• Supervised all global Schick activity, working directly with counterparts all over the world to adapt U.S. advertising for international markets
• Won digital account for the agency, typically a difficult medium for JWT to win

• SWAP recycles unwanted, reusable dorm items, re-sells them to students at affordable prices, and uses the proceeds to improve the St. Louis community. SWAP is still operating successfully, seven years after launch.
• Founded first non-profit accepted to Washington University Student Entrepreneurial Program
• Created business plan and ran all operations for company; donated all proceeds to Lydia’s House Shelter

New York, NY, US

• Wrote creative briefs for HSBC direct marketing campaigns and briefed creative teams
• Managed the HSBC press advertisements, ensuring that all parts of the project were delivered on time
• Conducted a competitive analysis for HSBC and formulated recommendations for differentiation strategies

Bachelor Of Science In Business Administration, Marketing And International Business; Minor In Psychology

Master Of Business Administration (M.B.A.), Business Analytics & Finance

London Internship Program