•Led all marketing, communications and sales efforts for both consumers and travel industry across all seven All-Inclusive Caribbean Resorts and Corporate Brand. •Reduced marketing costs to increase profitability all while bringing in a higher ROI. •Collaborate with President and Chairman to develop and direct all key business strategies. •Created new brand positioning and overhauled media strategy to increase brand awareness and exposure. •Lead all marketing optimizations in order to determine in real time what initiatives are working and what are not based on KPI’s for each brand. •Partnered with TripAdvisor to become the first Caribbean Resort chain to sell directly on TripAdvisor.com. •Work with 3rd party sellers to drive increased revenue and new Co-Op Marketing initiatives based on business achievements. •Lead the direction of internal team members and external agencies.

•Led pohmedia’s digital service offerings and have grew the digital division from 5% to over 55% in client billings. •Partnered with C-Suite and other Upper Management clients to create unique media strategies based on creative.•Collaborated on all new business pitches resulting in a 300% increase in new agency revenue.•Mentored and lead a team of 15 planners and strategists for clients such as: Quiznos, Gerber Legendary Blades, Cree, Inc., Smart USA, Google, Perry Ellis International (20 Brands) T.G.I. Friday’s, Bordeaux Wine, Broward College, Champps Grill, Communities In School, European Wax Center, Horny Toad, South Florida Commuter Services, Sambazon, Ulysse Nardin, Halliburton, Blockbuster and Coda Automotive.•Created a branded integration within AMC's "The Walking Dead" that extended to digital, social and print media for Gerber Legendary Blades. Integration led to a product line extension; which led to a 200%+ increase in online sales within 6 months.•Partnered with Cree Inc. to develop a media strategy to aide awareness of their first direct-to-consumer product offerings. Aided awareness grew from 0% to 15% within the first 6 months in market.•Collaborated with Smart USA's creative agency to develop an out of the box media strategy "Against Dumb" to get consumers attention during the clutter of holiday time. Within an 8 week period, Facebook fans grew 762%+ and social engagements were up 211%+. In December, the "Against Dumb" campaign led to a 150%+ sales lift. Shortlisted at Cannes for "Best Use of Social Media".

Experienced Internet Marketer. Helped Clients Build strong Internet presence. Helped gain valuable traffic to their websites, and make sure all campaigns perform to top standards. My strengths are in account management, increasing client spending, SEM campaign optimizations, and getting desired online advertising results. I have managed clients in many different industries, with varying budgets. Experienced with PPC, SEM, Banner Advertising, Email Marketing, and SEO Management. On a freelance basis can do everything from Web Design, Print Design, SEO, SEM, PPC, Banner Advertising, Email Marketing, Social Media Marketing, Interactive Media Planning, and more. I am someone who believes in hard work, and have experienced with tight deadlines, and producing the quality work that is needed to succeed.

- Responsible for planning, managing, and optimizing clients’ interactive marketing needs.- Manage search marketing campaigns across multiple enginesClients: Lennar Homes, Advantage Rent a Car

- Liaison between vendors and clients. - Managed client’s online advertising campaigns.- Responsible for client’s media planning and buying.- Analyzed client’s online advertising campaign statistics.Clients: Radisson Hotels, Country Inns and Suites, Park Plaza Hotels, Qantas Vacations, Trump Casinos Atlantic City