John E. Bredehoft Email and Phone Number
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I’m seeking a Senior Product Marketing Manager role in software (biometrics, government IDs, geolocation, identity and access management, cybersecurity, health) as an individual contributor on a collaborative team.Desired RolesSenior Product Marketing Manager, Senior Product Manager.Key Accomplishments• Product launches (Confidential software product, Know Your Business offering, Morpho Video Investigator, MorphoBIS Cloud, Printrak BIS, Omnitrak).• Multiple enablement, competitive analysis, and strategy efforts.• Exploration of growth markets.TechnologiesBiometrics (Fingerprint/Face/Iris/Voice/DNA), Government IDs, Geolocation, Identity Verification, Multi-factor Authentication, Digital Wallet, Identity and Access Management (IAM), Cybersecurity, Artificial Intelligence (AI), Cloud Computing/SaaS, Health.ContentArticles, Battlecards/Competitor Score Cards (80+), Blog Posts (700+), Briefs/Data Sheets, Case Studies (12+), Email Newsletters (200+), Event Demonstration Scripts, FAQs, Go-to-Market Strategy, Playbooks, Presentations, Product Positioning and Messaging, Proposals (100+), Sales Enablement, Social Media Content, Strategic Analyses, Web Page Content, White Papers and E-Books.SoftwareAsana, Canva, Confluence, CrowdCompass, CVENT, Google Workspace, GovWin IQ, HubSpot, Mailchimp, Microsoft 365, QuickBooks, Seismic, Slack, TOD SMA, WordPress, Zoom, others.IndustriesFinancial Services, Gambling/Gaming, Government Agency/Public Sector (international, federal, state, local), Healthcare, Hospitality, Retail, Sport/Concert Venues.
Bredemarket
View- Website:
- bredemarket.com
- Employees:
- 1
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Senior Product Marketing ConsultantBredemarketOntario, Ca, Us
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Product Marketing ConsultantBredemarket Aug 2020 - PresentOntario, Ca, Us• Provide content-proposal-analysis services, including go-to-market, sales enablement, and actionable insights for external customer and internal client audiences.• Deliverables include case studies (wrote 12+), data sheets, white papers, sales enablement/training materials, blog (wrote 700+) and social content, RFx (co-wrote 15+) and sole source responses and templates, market/product/competitor analyses, and website/social media analyses.
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Senior Product Marketing ManagerIncode Technologies May 2022 - May 2023San Francisco, California, Us• Created go-to-market, sales enablement, analysis content, and actionable insights for external customer and internal employee audiences, including managing a project that created 80+ competitor battlecards for sales staff.• Increased Incode’s visibility and awareness and equipped external customers and internal company audiences by creating messaging/positioning content, including blog posts (wrote 12+), industry and use case web pages/briefs (wrote/co-wrote 16), ABM and other campaigns (wrote/co-wrote 2), and additional content.• Advanced go-to-market efforts for Incode Omni and other identity verification and authentication products using biometrics, government documents, and KYC/KYB/AML checks. Collaborated with sales, product marketing, customer success, legal, and other organizations to produce deliverables. Addressed financial services, hospitality, public sector, employment, sports/concerts/events, and other industries. -
Corporate Strategy ManagerIdemia Oct 2017 - Jul 2020Courbevoie, Ile De France, Fr• Created analysis content and actionable insights for internal employee audience, including material for core markets and growth markets such as sports/concert/venue identity services and COVID services.• Collaborated with former MorphoTrust staff to merge MorphoTrust’s and MorphoTrak’s competitive analysis and strategy groups into a single entity, allowing a unified view of IDEMIA’s merged product lines.• Equipped internal company audiences by creating messaging/positioning, content, and analyses, including surveys of established/prospective markets, company competitive analyses (markets, products, customer locations), and “daily news” emails (wrote 200+) for nearly 400 employees. • Supported (via strategy and competitive analyses) automated biometric identification systems, driver’s license production systems, livescan enrollment services, biometric travel kiosks, video analytics systems, physical access control authentication devices, and mobile software and hardware including mobile driver’s licenses. -
Strategic/Product Marketing ManagerIdemia Feb 2015 - Sep 2017Courbevoie, Ile De France, Fr• Created go-to-market, sales enablement, analysis content, and actionable insights for external customer and internal employee audiences, including Morpho Video Investigator U.S. launch material.• Performed both strategic and tactical duties within a revamped Marketing organization. • Equipped external customers and internal company audiences by creating messaging/positioning and content, including web pages, social media content, sales playbooks, and demonstration scripts.• Advanced go-to-market efforts for MorphoBIS, Morpho Video Investigator, MorphoWave, MorphoAccess SIGMA, MorphoWay, and other products with launch materials, playbooks, and sales enablement and training materials. • Provided actionable insights by analyzing three-year plan data to supply to French parent company (co-wrote 2 plans). Analyzed markets, competitors, and customers.• Coordinated speakers and sessions for MorphoTrak annual User Conference. • Supported (via content and analyses) automated biometric identification systems, biometric travel kiosks, video analytics systems, physical access control authentication devices, and mobile software and hardware.
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Proposal ManagerIdemia Oct 2009 - Feb 2015Courbevoie, Ile De France, Fr• Created sales enablement content and actionable insights for external customer and internal employee audiences, including material for MorphoTrak’s first successful SaaS/cloud contracts.• Managed and collaborated on proposals that earned over $25 million in revenue.• Drove efficiency by creating standardized messaging/positioning and content in the internal company proposal content database and in individual external customer proposals.
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Product Marketing ConsultantIdemia Apr 2009 - Sep 2009Courbevoie, Ile De France, Fr• Continued to manage the Printrak Biometric Identification Solution during the first months of the acquisition of Motorola's biometric business by the Sagem Morpho organization.
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Product ManagerMotorola Feb 2000 - Apr 2009Chicago, Illinois, Us• Successfully transitioned Printrak’s main product from an ad-hoc client-server approach to a version-controlled, process-driven multi-tier approach, guaranteeing the company’s future. • Equipped external customers and internal company audiences by creating messaging/positioning and go-to-market content for three generations of automated fingerprint identification system (AFIS) products (Omnitrak 8, Printrak BIS 9, and Printrak BIS 10), including joint marketing endeavors with Oracle. • Advanced product by chairing and collaborating within Change Control Board and Front-End Commitment teams for all product lines, establishing policy for cross-functional product innovation. • Stabilized organization by completing a successful SEI-CMM assessment in requirements management. • Reinforced product positioning and messaging by public speaking and presenting at company user conferences, International Association for Identification, and Oracle OpenWorld. -
Proposal WriterPrintrak International Inc. Oct 1994 - Feb 2000• Wrote AFIS proposals. Contributed to success via an 85% competitive proposal win rate.
John E. Bredehoft Skills
John E. Bredehoft Education Details
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California State University, FullertonManagement -
Reed CollegeEconomics
Frequently Asked Questions about John E. Bredehoft
What company does John E. Bredehoft work for?
John E. Bredehoft works for Bredemarket
What is John E. Bredehoft's role at the current company?
John E. Bredehoft's current role is Senior Product Marketing Consultant.
What is John E. Bredehoft's email address?
John E. Bredehoft's email address is jo****@****nge.edu
What is John E. Bredehoft's direct phone number?
John E. Bredehoft's direct phone number is +171431*****
What schools did John E. Bredehoft attend?
John E. Bredehoft attended California State University, Fullerton, Reed College.
What are some of John E. Bredehoft's interests?
John E. Bredehoft has interest in Exercise, Morpho, Technology, Sweepstakes, Fingerprints, Home Improvement, Requirements, Reading, Fingerprint Recognition, Motorola.
What skills is John E. Bredehoft known for?
John E. Bredehoft has skills like Product Management, Requirements Analysis, Proposal Writing, Security, Biometrics, Program Management, Integration, Management, Product Marketing, Strategy, Rfp, Analysis.
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