John E. Bredehoft Email & Phone Number

Ontario, CA, US

Ontario, CA, US

• Provide content-proposal-analysis services, including go-to-market, sales enablement, and actionable insights for external customer and internal client audiences.
• Deliverables include case studies (wrote 12+), data sheets, white papers, sales enablement/training materials, blog (wrote 700+) and social content, RFx (co-wrote 15+) and sole source responses and templates.

San Francisco, California, US

• Created go-to-market, sales enablement, analysis content, and actionable insights for external customer and internal employee audiences, including managing a project that created 80+ competitor battlecards for sales.
• Increased Incode’s visibility and awareness and equipped external customers and internal company audiences by creating messaging/positioning content, including blog posts (wrote 12+), industry and use case web.
• Advanced go-to-market efforts for Incode Omni and other identity verification and authentication products using biometrics, government documents, and KYC/KYB/AML checks. Collaborated with sales, product marketing.

Courbevoie, Ile De France, FR

• Created analysis content and actionable insights for internal employee audience, including material for core markets and growth markets such as sports/concert/venue identity services and COVID services.
• Collaborated with former MorphoTrust staff to merge MorphoTrust’s and MorphoTrak’s competitive analysis and strategy groups into a single entity, allowing a unified view of IDEMIA’s merged product lines.
• Equipped internal company audiences by creating messaging/positioning, content, and analyses, including surveys of established/prospective markets, company competitive analyses (markets, products, customer locations).
• Supported (via strategy and competitive analyses) automated biometric identification systems, driver’s license production systems, livescan enrollment services, biometric travel kiosks, video analytics systems.

Courbevoie, Ile De France, FR

• Created go-to-market, sales enablement, analysis content, and actionable insights for external customer and internal employee audiences, including Morpho Video Investigator U.S. launch material.
• Performed both strategic and tactical duties within a revamped Marketing organization.
• Equipped external customers and internal company audiences by creating messaging/positioning and content, including web pages, social media content, sales playbooks, and demonstration scripts.
• Advanced go-to-market efforts for MorphoBIS, Morpho Video Investigator, MorphoWave, MorphoAccess SIGMA, MorphoWay, and other products with launch materials, playbooks, and sales enablement and training materials.
• Provided actionable insights by analyzing three-year plan data to supply to French parent company (co-wrote 2 plans). Analyzed markets, competitors, and customers.
• Coordinated speakers and sessions for MorphoTrak annual User Conference.

Courbevoie, Ile De France, FR

• Created sales enablement content and actionable insights for external customer and internal employee audiences, including material for MorphoTrak’s first successful SaaS/cloud contracts.
• Managed and collaborated on proposals that earned over $25 million in revenue.
• Drove efficiency by creating standardized messaging/positioning and content in the internal company proposal content database and in individual external customer proposals.

Courbevoie, Ile De France, FR

• Continued to manage the Printrak Biometric Identification Solution during the first months of the acquisition of Motorola's biometric business by the Sagem Morpho organization.

Chicago, Illinois, US

• Successfully transitioned Printrak’s main product from an ad-hoc client-server approach to a version-controlled, process-driven multi-tier approach, guaranteeing the company’s future.
• Equipped external customers and internal company audiences by creating messaging/positioning and go-to-market content for three generations of automated fingerprint identification system (AFIS) products (Omnitrak 8.
• Advanced product by chairing and collaborating within Change Control Board and Front-End Commitment teams for all product lines, establishing policy for cross-functional product innovation.
• Stabilized organization by completing a successful SEI-CMM assessment in requirements management.
• Reinforced product positioning and messaging by public speaking and presenting at company user conferences, International Association for Identification, and Oracle OpenWorld.

• Wrote AFIS proposals. Contributed to success via an 85% competitive proposal win rate.

Mba, Management

Ba, Economics