Brendan “Bj” Moore Email & Phone Number

San Francisco, California, Us

Seattle, Washington, Us

I joined Zipwhip at $11M ARR and helped drive revenue to $120M ARR in 4 years. I was the #2 Sales leader and led the organization to go upmarket from SMB to Enterprise. I was responsible for creating and executing a comprehensive Go-to-Market strategy and identifying a very successful Product Market Fit for the Enterprise segment.I implemented an operating framework to educate cross-functional teams companywide, gaining support and driving continuous internal process and product improvement for the MM and Enterprise clients. I drove the continuous improvement of Enterprise and MM Marketing content and Account-based Marketing strategy. I also tailored and refined the full-cycle sales process steps, including team member roles, and critical handoffs. I developed the Enterprise SaaS / API pricing strategy for both stand-alone and hybrid offerings. Lastly, I defined and executed a highly successful Alliance Partnership Go-to-Market strategy with Guidewire to support MM and Enterprise Insurance customers.

Seattle, Washington, Us

As the 1st Enterprise Sales Leader and Employee 26 of an innovative Series C Start-up, I played a key role in defining the enterprise product market fit and go-to-market strategy.I created a repeatable sales process that enabled us to pursue and win Fortune 500 customers, while also establishing cross-functional internal processes to meet customer requirements.Collaborating closely with F500 CMOs and Line of Business SVPs, I spearheaded the delivery of next-generation Digital Customer Experience by providing real-time visibility of the last mile of the service technician or delivery en route to the consumer's home.Through Glympse's SaaS location-sharing platform, we integrated into existing enterprise workforce and fleet management solutions, transforming the B2C digital customer experience for the last mile of the customer journey. As a result, Glympse's enterprise solution increased customer engagement and net promoter scores while driving significant hard ROI by reducing technician re-rolls and improving overall operating performance.

Dallas, Tx, Us

I joined the emerging technology division at AT&T to pioneer new markets and generate next-generation revenue streams. As part of my role, I led a team responsible for Business Development, Product Development, and Product Marketing. We rewrote the playbook by building innovative business models, launching groundbreaking products, and creating unparalleled self-service sign-up experiences.My accomplishments include negotiating exclusive partnerships, supply contracts, and 360° Go-to-Market programs with top-tier platform companies such as Google, Amazon, and Microsoft. Additionally, I established relationships with leading device companies such as Samsung, HP, Dell, Nokia, Sony, Acer, and Asus, as well as chipset companies like Qualcomm, Nvidia, and Intel.

Dallas, Tx, Us

As a Sales Center Vice President, I was responsible for generating over $340M Annual Recurring Revenue from Fortune 300 customers in the Seattle and San Francisco Bay Area. I led a team of Directors of Sales, Global Account Managers, Account Executives, Customer Success Managers, and Sales Operations, and held accountability for every detail of the end-to-end sales process, sales center revenue attainment, and customer retention.During my tenure, I defined win themes, negotiated internal change management, and led closing strategies to deliver the largest single deal ($100M ARR) in AT&T Mobility history.

Dallas, Texas, Us

Successfully grew wireless data revenue in the Western US from $130M ARR to over $290M in Annual Recurring Revenue in just 3 years.I built and managed highly successful teams of Application Consultants, Global Account Managers, Account Executives, and Solution Engineers who sold cutting-edge technology solutions to Fortune 500 corporations. These solutions streamlined and modernized outdated analog processes at scale, leading to significant improvements in business processes and workflows for thousands of enterprise users.The solutions we provided varied based on industry and use case, and typically included SaaS, enterprise middleware, ruggedized devices, wireless data services, and implementation services. Our teams consistently delivered tangible business value and positioned us as trusted advisors to CIOs, CTOs, and other senior executives in the companies we served.

MMS was an independent Joint Venture with executive leadership from outside the wireless industry. I led a highly skilled solution consulting team that built the initial wireless data solutions for Fortune 1000 companies and government agencies across multiple vertical industries and use cases. In just four years, my team scaled the business from $5M to $130M in Annual Recurring Revenue.My role involved building and developing a consistently top-performing team of 25 sales professionals, including Solution Consultants, Solution Engineers, and Sales Managers. We consulted within various industries, including Financial Services, Utilities, Telecommunications, Transportation, Consumer Package Goods, Retail, Healthcare, Manufacturing, and Public Safety. Our solutions typically addressed Field Service Automation, Fleet Management, Sales Force Automation, or the Internet of Things use cases.We also developed a robust Partner Alliance ecosystem that included Software companies offering SaaS/Middleware, Hardware companies providing ruggedized/purpose-built embedded devices, and System Integrators.At the time, the mobile data technology space was revolutionary, and we were at the forefront of transforming business processes and modernizing workflows by providing real-time access to information for mobile workforces and assets.