Yaca is a third-party logistics company that supports DTC brands throughout the Americas. To learn more about Yaca's 3PL services visit www.yacalogistics.com

Developed data science projects as a part of a competitive 12-week immersive program.• Time-Series Analysis - Compared Divvy bike share data to Chicago tra ffic congestion - utilized ARIMA to analyze 20 million Divvy bike rides and Facebook Prophet to compare the ride data to 19 million tra ffic congestion records which produced reliable forecasts for planning and goal setting• Natural Language Processing : Analyzed Amazon Grocery and Gourmet Food Product Reviews - preprocessed over a million data points with Count Vectorization and TFIDF, utilized algorithms NMF and Spacy to conduct unsupervised machine learning technique topic modeling, and leveraged Tableau for data visualizations• Classification: Predicted Startup Failure – utilized a Crunchbase dataset, tested multiple types of classi fication models including kNN, Naive Bayes, Gaussian, SVM, XGBoost, Random Forest, LogOdds, and ROC - AUC which increased the models prediction performance from 41% to 72% and built data visualizations in Tableau• Linear Regression: Central America HQ – scraped HTML for US exports of consumer consumer-oriented products shipped to Central America from USDA's dynamic website with Selenium and extracted data from HTML with BeautifulSoup which was analyzed using Seaborn, sklearn and Matplotlib to predict best location for a regional HQ• Exploratory Data Analysis: selected optimum times and locations to deploy street teams for a women's tech org. by analyzing NYC MTA turnstile data using Pandas, Numpy, Seaborn, Matplotlib, Geopandas, and Tableau

Conducted scenario planning, opportunity discovery, strategic roadmapping, consumer assessment and financial plans & analysis to determine go-to-market strategies for firms entering Latin America.

A live entertainment company built around consolidating concert promoters into a global network and providing best in class entertainment experiences.Managed the overall project delivery, systems implementation and operations. Recruited and managed a 65-person multi- disciplinary team dedicated to overseeing the planning and delivery of all operational tasks, support all major on-sale launches, and on-site ticket o ce operations.• Licensed and expanded U.S. brand “Life In Color” into Panama, generating revenues of $750,000 by developing and executing multi-channel marketing programs to grow fan engagement and drive sales• Drove the creation and implementation of LIC marketing initiatives, including cross-channel marketing campaigns and activation plans that outperformed forecasts by 33%• Generated $100,000 in project financing by forming strategic partnerships with Sony, SABMiller, and Converse

An investment firm that engages in real estate development and private equity holdings in the U.S. and internationally.• Owned and managed the digital marketing strategy and budget for multiple programs and channels such as email, paid search, natural search, banner ads, promotions, and paid social which grew sales 20% in eight months• Built and deployed email & ad campaigns using standard campaign management tools and managed the entire process including campaign set-up, audience selection, proo ng, QA, and scheduling that improved customer acquisition by 28% in the Midwest region

• Pioneered a marketing program (SEO, SEM, mobile, social, print, TV, radio and OOH) that averaged an 8% sales growth rate per year over 4 years• Increased engagement and conversions 30% by designing an on-line reservation system into company’s website

Market Research, built-out social media networks, used static HTML for iframe tabs on Facebook