Brian Lopez Email & Phone Number

· Develop and establish all aspects of marketing strategy with VP of Marketing to support online and retail launch of new intellectual property · Identify and assess potential business and logistical partners with VP of Business Development · Initiate and oversee production of all promotional material while successfully reducing production costs by 30% and developing key relationships with new vendors · Primary contact between Abandon and public relations, advertising, marketing and fulfillment partners · Conceptualize and execute campaigns with print, online and special event advertisers and affiliates to increase sales and online traffic · Manage and analyze daily product sales and advertiser performance reports for Abandon President

· Performed competitive research and coordinated promotional event presence · Supervised and recruited marketing and graphic design interns, coordinated special events and focus group testing

· Assisted Vice President of Marketing with product messaging, viral strategies and day to day tasks

· Contacted and maintained relationships with wholesalers and clients, prepared client files.· Interviewed financial partners weekly and observed client meetings, managed tasks with SalesForce.· Performed administrative duties including data entry and client database updates.

Assisted patrons with reference and research enquiries including online database usage.

Participated in endowment fund collection and maintained alumni relations on behalf of Pepperdine.

B.S. In Business Administration, Business, Marketing, Finance, Strategy

Activities and Societies: Pepperdine International Club, Alpha Tau Omega Fraternity Founding Father, Judicial Committee, Finance.

B.S, Business Administration