Strategy - Leadership role to launch and develop subsidiaries in France or abroad - Market knowledge to identify key sub-markets and elaborate strategies to win market shares- Know-how to define B-to-B, B-to-C and B-to-B-to-C sales and marketing strategies for pure players and click-and-mortar customers (hypermarkets, supermarkets, specialist stores, wholesalers) - Ability to create and implement new win-win economic models Sales- Define and implement commercial strategy: pricing policy, shipment targets, timing of new releases and sales campaigns - Define and implement merchandising strategy - Lead negotiations of annual terms and trade marketing campaigns with national and international buyers - Ensure an ambassadorial role with key customers and strategic suppliersMarketing- Define and implement marketing strategy: brand/product/service positioning, marketing and communication plans- Define and develop trade marketing campaigns- Launch and development of brands, products and services - Build and implement all sales tools needs to launch new releases or commercial campaignsManagement - Structure, adapt and lead teams according to overall business strategy- Recruit, train and manage sales and marketing teams- Identify and track individual performance, as well as collective goals, develop bonus plan incentiveFinancial and administrative operations - Develop business plan - Set up and monitor service and/or company budget - Provide reporting to international management on turnover, revenue, business trends - Redact term documentations in compliance with legislation