Brooke O'Brien Email & Phone Number

Denver, Co, Us

Denver, Colorado, Us

Lead brand media at Ibotta, building integrated marketing campaigns and crafting disruptive moments to increase awareness and bring users into and through the funnel, leveraging many tactics including offline media, experiential, and sponsorships. Partner with cross-functional teams of creative, analytics, research, product, influencer, and media professionals to produce cohesive campaigns.

Denver, Colorado, Us

Led app acquisition strategy focused on scaling new user growth while keeping customer acquisition cost as low as possible leveraging digital, offline and sponsorship channels. My team brought on and managed sponsorships for the New Orleans Pelicans and F1 driver for Williams, Logan Sargeant.

Denver, Colorado, Us

Managed 3 teams responsible for user growth on the Ibotta mobile app, browser extension, and web properties.

Denver, Colorado, Us

Led the User Acquisition team at Ibotta, defining strategy to acquire new users to our app and browser extension and overseeing an 8-figure budget. Executed successful mobile and web acquisition campaigns across TV, mass media, digital, affiliate, referral, and organic channels, efficiently scaling spend and increasing users acquired by over 150% YoY. Responsible for the user acquisition strategy, forecasting, and launch planning for Ibotta's new browser extension.

Denver, Colorado, Us

Managed the social arm of the acquisition team, leading direct response marketing strategy for social channels including Facebook, Instagram, Pinterest, Snapchat and Twitter. Managed creative strategy, writing ad copy and submitting creative briefs to our in-house creative team. Tested audiences, creative and messaging constantly, optimizing campaigns for best performance. Reported out on performance on a weekly basis and held brainstorms to generate ideas with stakeholders.

Denver, Colorado, Us

Developed strategy for acquisition and retention of healthcare professionals. Implemented marketing campaigns targeting healthcare job seekers, which included building landing pages and microsites, executing email campaigns, running display prospecting and retargeting, managing social media ad spend and community management, and curating content. Managed on-site user experience improvement and optimization through A/B testing. Managed 4 marketing interns.

Denver, Colorado, Us

Managed marketing campaigns to acquire users for the Health eCareers website and new products. These campaigns include display advertising, social media, PPC, SEO optimization, content marketing, email, landing page creation & referral programs. Led all Health eCareers multivariate testing efforts with Optimizely and Google Optimize, leading ideation sessions, executing tests, and working with the product team to implement changes on the site.

Denver, Colorado, Us

Created video, blog and social media content, led A/B testing efforts on site to optimize for higher conversion rates, ran company and association events, assisted with search engine marketing and managed quarterly competitive analysis.

Parker, Colorado, Us

Managed social media and content campaigns with a focus on SEO from strategy to execution for 10+ e-commerce & restaurant brands.

Denver, Co, Us

Managed the Communities Team, responsible for the agency's social media, public relations & content marketing. Managed the Karshenanigans Team, responsible for planning company events.

Denver, Co, Us

Social media voice and content creator for many of our brands. Optimized social media content, blogs and email newsletters in order to increase traffic and awareness and start conversions

Responsible for social media, content marketing, SEO, website development, email, and photography for various restaurants, yoga studios and other businesses

Denver, Co, Us

-FIG is a Public Relations Firm that specializes in the organic food industry.-Created and pitched media alerts to broadcast, print and online media.-Developed the fundamental skills of building media lists and compiling results reports for our clients.-Spearheaded the production of client videos.-Aided in successful campaings for Bhakti Chai, Whole Foods Market, 34 Degrees, Lily's Sweets, Freshly Wild, The Kitchen Cafe and Mountain Sun Pub and Breweries

-V&S is an Advertising Agency built on Crowd Sourcing. -Helped prepare client presentations and creative briefs leading to successful campaigns.-Assisted Strategy department with market research, reporting and account and strategic planning.-Clients included Diageo, Fan Machine, Smartwool, General Mills, and EngenderHealth.-Created and formated a bi-weekly Victors & Spoils Newsletter.

-Planned and led the company in repositioning it’s brand-Managed the the development of a new logo and website

-Lovelight is a music marketing team.-Public relations, branding, social media and press outreach.-Managed accounts including Juno What?!, Yamn, Powellapalooza Music Festival, & Rock the Earth.

Denver, Colorado, Us

- Responsible for public relations, t-shirt design, philanthropy, website and social media. - Planned the first Red Dress Gala philanthropy including a dinner and auction for over 600 guests, where we raised over $22,000 for the Alpha Phi Foundation supporting women’s cardiac care.

Managed the social media, email marketing and PR campaign for the Boulder restaurant.