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Online Portfolio: http://jbrooksmartin.comI am a digital product and innovation leader, collaborator and speaker, with an ability to work in both highly complex organizations as well as small startup environments; a strategist, a storyteller, and a complex-systems problem solver who delivers insight, innovation, marketing, branding and design.I am an Emmy Award-winning, technology and creative product executive and entrepreneur, with 16+ years of experience developing customer-centric products, services, campaigns and experiences that people love.With a relentless focus on the customer, I take a holistic, design-thinking approach that delivers products that drive billions in revenue, massive growth over competition and industry benchmarks, profitability growth for Fortune 100 companies, and engagement with millions of users daily, at a global scale.With an intrinsic passion for the new, I do my best work in any emerging technologies space. I have a track record of predicting trends, painting a vision for 10+ years ahead, and developing a sustainable path to deliver over time. Recent recognition for innovation and design by Forbes, Fast Company, and Adobe. I have extensive experience building and leading agency and in-house teams using a mix of design, UX, business strategy, process, operations, marketing, consumer research, and technology to create innovative, world-class work that changes industries.MobileProduct DevelopmentUser ExperiencePersonalizationExperience DesignScaled AgileLean StartupInteractive ArchitectureUsability ResearchInteractive MarketingInnovation StrategiesService Design
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Managing Director, DesignVariate Apr 2021 - PresentUs -
Head Of Cx - Project Greenfield; Director, Enterprise InnovationFannie Mae Dec 2019 - Apr 2021Washington, District Of Columbia, Us -
Global Digital Head Of Ux/Design - Mobile And Digital Guest ExperiencesMarriott International 2014 - Dec 2019Bethesda, Md, UsAs a Global Digital Creative Director and UX Lead for the world’s largest hotel company and its 30 global brands, I have the privilege of working with a team of dedicated product owners, technologists, and designers - together we push the industry through one of its most significant transitions in decades - enhancing and streamlining the guest's stay through the power of digital. As a strategic business leader, I envision and execute product management, creative, UX, marketing and strategy initiatives for mobile and on-property, digital guest experience products, services, and innovations that impact millions of users/guests daily, in over 6700 hotels in more than 130 countries. Responsible for ongoing booking funnel improvements that are driving 60%+ YoY growth of a now $5B+ app channel, now 32%+ of digital revenue, up from 7% in 2014; 1.5 stars to 4.9 stars in App Store; one of the top revenue generating apps in the App Store.Developed new design system, branding and standards for all Marriott Digital products, and led multi-platform UX through historic merger including all 30 hotel brands and 3 legacy loyalty brands, used by 200+ designers and 700+ developers.Achieve enterprise alignment through new product innovation prototypes, research, workshops, insight reports, and executive briefings. Provide leadership for all UX, design, content strategy, prototyping, user research, technical execution, manufacturing oversight, and feature execution strategy for all of Marriott International’s mobile and digital guest experiences, including Mobile, Wearables, TV, on-property digital experiences, Web, IoT, associate software, kiosks, Mobile Key, Food & Beverage, Chat, IoT, Voice UI, hyper-personalization, VR/AR/XR, AI, PWAs, digital assistants.Optimized production cycles from months to days.Led digital partner and vendor selection process; primary relationship manager.Contributing advisor to CX teams on strategy, process, design, testing, and execution. -
Director Of PartnershipsRosetta 2014 - 2014Hamilton, Nj, Us -
AdvisorFreeformers 2012 - 2014Help and advise this new startup on curriculum and on how to bring together young talent and startup experience to help corporations understand the new digital world, innovate like startups and better manage digital projects. Participants learn by doing in hands-on workshops in digital leadership, innovation, and insights.
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Co-Founder, Coo, Evp Product ManagementXen 2009 - 2014Allowing the world to collect and share interests.Co-founded and built company from original concept and IP - disruptive concept-to-completion of technology to build the most comprehensive consumer interest graph with ability to give that power to consumers.Acted as primary thought leader for strategy and production, led Lean and agile product development, while also managing operations.Assisted and supported marketing, business development, partner development, and partner developer SDK program.Managed all aspects of international operations for new startup (and partner companies) including technical operations, human resources, finance, facilities, benefits, security, vendor management, contracts, legal, trademarks, and patents.Invention, definition and execution of strategies for the architecture and development of four different platforms and APIs: 1. Platform focused upon delivering insight and analytics based on consumer interest graphs, contextual modifiers, and semantic relationships between interests.2. Social network aggregator and interest reconciliation engine to map social interests from Facebook, Netflix, Twitter and GetGlue into a portable interest graph.3. Semantically related interest graph platform that extracts interests from Freebase, DBpedia, Musicbrainz and Wikipedia; also designed and maintained our own ontology.4. Platform, API, and consumer UI to allow consumers to control their interest graph, and allow brands to personalize their experiences to those consumer preferences. -
Executive ProducerSchematic (Now Possible Worldwide) Jul 2003 - Sep 2009Los Angeles, Ca, UsDirected, produced, developed, and architected interactive products and solutions for advanced Web, mobile, OTT and set-top box applications, ecommerce, advertising, environmental and digital-out-of-home installations, broadcast graphics, visual effects, title graphics, game consoles, and Blu-ray disks for one of the industry’s most lauded and innovative interactive service agencies. Helped grow company from 15 to over 350 employees. Started and lead the company’s agile/lean practice for developing products. Worked in collaboration with interactive visionary Dale Herigstad. Managed over 80 projects, from four to eleven at a time, with budgets ranging from 15K to 2.5M, timelines ranging from 36 months to 36 consecutive hours, and teams ranging from 2 to 32. Clients included:AccentureAdobeAFIAOLBungieCablevisionCNNComcastDisneyEAFOXGameTapGuideWorksHondaIntelMicrosoftMTVNBC UniversalNFL NetworkNielsenPanasonicSky SportsSling MediaSonyTargetTelevisaTouchstone TelevisionTV GuideTurnerWarner Bros.The Weather ChannelWWEYahoo!SpecialtiesFields of expertise: Interactive media, information architecture, user experience, usability, Web applications, brand strategy, business development, broadcast graphics, production workflow, metadata tracking, online video, game development. -
Director Of TechnologyM.O.S. Sync, Inc. Jan 2001 - Dec 2005Los Angeles, Ca, UsPrivate consulting company focused on technology and workflow innovations for the entertainment industry, specifically television and motion pictures. Also provided outsourced I.T. management services.Managed the software side of a software/technology-consulting firm for entertainment production. Developed several industry-first solutions for post-production process including delivery of dailies across continents, on-set color correction, and mobile camera logging. Clients included Disney, Touchstone Television, Bunim-Murray Productions, Wexler Video, Michael Mann, Area 51, and MTV. -
Director Of ItBunim Murray Productions 2001 - 2003Glendale, California, UsThe Emmy® Award-winning company is widely credited with creating the reality television genre with its hit series “The Real World” (29 seasons for MTV). BMP continued to innovate with the first reality game show, “Road Rules” (MTV), in 1995; the first reality sitcom, “The Simple Life” (E!), in 2003; and the first reality soap opera, “Starting Over,” in 2003. Coordinated the maintenance and development of a high performance network of over 200 users with high turnover rate. Supported additional 100 users on the road in 5 countries and 7 different time zones for Real World, Road Rules, Simple Life, Starting Over and several others. Developed several industry-first solutions for production and post-production processes. -
Director Of Internet DevelopmentAnode Oct 1999 - Aug 2000Nashville, Tn, UsManaged a team of front-end and back-end engineers, and designers for a 22 year old, award-winning design firm whose focus was on Web site development, interactive CD-ROM and kiosk design, print media, film and video. -
Lead DeveloperAnode 1999 - 2000Nashville, Tn, Us
Brooks Martin Skills
Brooks Martin Education Details
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Mit Sloan School Of ManagementDirector Development Program -
California Institute Of The ArtsCinematography And Film/Video Production
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Kenyon CollegeBa
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Nyu Tisch Art And Public PolicyCinematography And Film/Video Production
Frequently Asked Questions about Brooks Martin
What company does Brooks Martin work for?
Brooks Martin works for Variate
What is Brooks Martin's role at the current company?
Brooks Martin's current role is CX/UX, Digital Product, Entrepreneur, Advisor.
What is Brooks Martin's email address?
Brooks Martin's email address is br****@****ott.com
What is Brooks Martin's direct phone number?
Brooks Martin's direct phone number is +166164*****
What schools did Brooks Martin attend?
Brooks Martin attended Mit Sloan School Of Management, California Institute Of The Arts, Kenyon College, Nyu Tisch Art And Public Policy.
What skills is Brooks Martin known for?
Brooks Martin has skills like User Experience, Digital Media, Information Architecture, Mobile Applications, Digital Strategy, E Commerce, Usability, Strategy, Web Development, Creative Direction, User Interface, User Experience Design.
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