23 years in the Pool and Spa industry with a heavy dose of internet marketing and advertising experience.My sales and marketing experience was forged through the fire of 2008. Finding ways to help grow a small family owned pool and spa company meant learning how to market successfully in the digital age during less than ideal economic conditions.This gave me the unique perspective of following the customer journey from the first digital touch points all the way to a brick and mortar sale. Finding ways to optimize that customer journey using digital marketing techniques in a local small business environment is really what gets me up in the morning, excited to come to work.Specialties: Direct sales, small business digital marketing strategy, and elite customer service.Core Technical Skills; wordpress web design, html and css coding, SEO, Google AdWords, Google Analytics, Facebook ads, re-targeting funnels, woo-commerce, email marketing automation (Mailchimp, Active Campaign).