Bryan Barnes Email & Phone Number

Baltimore, MD, US

Led the development and execution of an integrated digital strategy, aligning with UMBC's overarching marketing and communication goals.Managed brand fidelity across primary digital channels, focusing on user experience and high-level divisional impact.Spearheaded marketing automation initiatives using Salesforce Marketing Cloud, enhancing lead generation.

New York, New York, US

Managed in-game social media presence for @Orioles, engaging directly with 3M+ fans across Facebook, Instagram, and Twitter.Developed visual branding strategies and assets, enhancing the team's digital presence and fan engagement.Provided comprehensive analysis and developed social media strategies, streamlining processes and improving operational.

Glyndon, MD, US

Oversee Marketing, sales, and product development efforts for a startup eCommerce cycling and fitness apparel line.

Baltimore, Maryland, US

Oversaw a team of digital communications professionals, executing marketing and communication campaigns.Enhanced the user experience of aqua.org, resulting in 5M unique annual visits and over $10M in annual eCommerce revenue.Delivered cross-departmental projects including a Salesforce implementation and ecommerce replacement, visitor-guide mobile app and.

Baltimore, MD, US

• Worked independently to manage digital strategy and digital marketing projects within TFA
• Reshaped the social media strategy and produced record growth (e.g. ~1300% growth on facebook)
• Refined search advertising strategy to increase ROI and avoid costly conflicts with partner organizations
• Developed event-driven website to serve as the information outlet for a major maritime festival, attracting over one million consumers to a week-long event
• Co-created and staffed a social media “command center” to proactively manage and respond to social communications during major maritime festival
• Led digital discussion and managed development of Maryland Civil War Trails mobile application

Rye Brook, NY, US

• Managed premier fundraising campaign of The Leukemia & Lymphoma Society, Team In Training, for a four county area, communicating constantly with donors, volunteers and the general public
• Exceeded budgeted fundraising goals for FY10 by 14.6% by providing strong organization, constant communication and by daily relationship building with participants and volunteers
• Presented Team In Training Information Program to groups of 20-30 potential participants, exceeding a 75% participation/sign-up rate in FY10
• Championed the use of new media and “grassroots” direct marketing approaches to reach potential volunteers and donors and engaged various media outlets for the program
• Partnered with other departments within The Leukemia & Lymphoma Society to develop cross-marketing strategies for new media outlets and supported implementation
• Conducted market research to improve and refine the Team In Training program in assigned territories

• Managed projects, with a focus on branding and management of company resources
• Designed multiple artist and company marketing strategies and developed plans for implementation
• Supervised five remote employees and managed concurrent priority efforts, emphasizing urgency
• Coordinated with twelve artists for daily/weekly updates and filtered information to various sources
• Implemented infrastructure to better organize and optimize company workflow including email, data, shared documents and personal scheduling

Cupertino, California, US

• Developed and refined strong call control and customer service skills
• Recognized for record sales of protection plan products
• Mentored newly-hired Apple employees as part of the AQ Mentor program
• Provided clear and concise technical software and hardware support via telephone directly to Apple Computer clients