James Siciliano Email and Phone Number
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AboutWhat a fascinating journey it’s been… and so much more to come!Since the beginning of my agency career, at JWT Detroit in the mid 80s, it’s been about adaptation, re-invention, and innovation. I was an early adaptor to the emergence of digital media in the late 90s. My first digital plan was developed in 1998 for a global client, Bowne & Company (since acquired by R.R. Donnelly), who had a presence throughout North America, Europe, and Asia. In the early 2000s I began to balk at how media was planned and placed – tonnage using simple age and gender targeting parameters. I began pioneering the use of qualitative and lifestyle data in the planning process and adapted it into media buying. This coupled with placement within highly specific media environments proved to be highly effective and produced vastly greater ROI (and less wasted impressions) for clients that I worked with. Execution of this approach was driven by a “right target, right place and right time” mindset, very similar to what the promise of “programmatic” placement was all about – except with greater control and efficacy. As my agency career advanced, I also became a staunch advocate of “integrated” strategic planning. The execution of integrated planning calls for digital, social, traditional media and creative working together as a unified team. To this day, many marketers and agencies still don’t grasp this concept. Sadly, walls between disciplines remain.In more recent years, I began a quest to understand how marketers could make more impactful emotional connections and enhance engagement with their consumers. Biometrics provide that key. Pairing biometric analytics with traditional focus groups enables far deeper insights into true emotional responses. Copy, video and music testing are just a few examples of what biometric testing could be applied to.
The Consultancy 360
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Fractional Media Planning And Analytics Consultant | FounderThe Consultancy 360Rochester, Mi, Us
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FounderThe Consultancy 360 Oct 2021 - PresentRochester, Michigan, United StatesProvides strategic planning services including: Communications Strategy, Media (Digital, Social & Traditional), Research & Advanced Analytics (biometrics), Event & Promotional Support, Project Management, Team Building and Mentorship. Specialities: Lifestyle/Lifestage Targeting and Niche' Industries (E.g.,the music industry, higher education etc.).
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FounderChannels:360 Oct 2014 - Oct 2021Detroit, Michigan, United StatesMedia Agency offering analytics, planning and overall media stewardship. Provided services to creative shops.
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Evp & Principal, Director Dba ChannelsDba Worldwide - Daniel Brian Advertising Apr 2009 - Jun 2014Rochester, Michigan, United StatesHired by the Founder & CEO to provide strategic direction, execute vision and build a world class media team. Served as primary counsel to agency clients, worked closely with my media team and the creative team to develop highly successful integrated omni-channel strategies as well as providing mentorship. -
Vice President, Research & Media ServicesStone & Simons Advertising Nov 1997 - Jul 2007Southfield, Michigan, United StatesDeveloped media strategy based on research and analytics. Oversaw all media functions for clients ranging from local to multinational. Served as lead for a network of media agencies in the Caribbean and the U.K. on behalf of the agency's client Grace Foods.
James Siciliano Skills
James Siciliano Education Details
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Communication And Advertising -
Communication
Frequently Asked Questions about James Siciliano
What company does James Siciliano work for?
James Siciliano works for The Consultancy 360
What is James Siciliano's role at the current company?
James Siciliano's current role is Fractional Media Planning and Analytics Consultant | Founder.
What is James Siciliano's email address?
James Siciliano's email address is ja****@****ast.net
What is James Siciliano's direct phone number?
James Siciliano's direct phone number is +124884*****
What schools did James Siciliano attend?
James Siciliano attended Wayne State University, Oakland University.
What are some of James Siciliano's interests?
James Siciliano has interest in Children, Economic Empowerment, Education, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.
What skills is James Siciliano known for?
James Siciliano has skills like Advertising, Media Planning, Integrated Marketing, Marketing, Digital Marketing, Digital Media, Social Media Marketing, Marketing Strategy, Digital Strategy, Online Advertising, Sem, New Media.
Not the James Siciliano you were looking for?
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1thefulhamgroup.com2 +150839XXXXX
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JAMES SICILIANO
Senior Vice President Marketing And Business Development At Nustar Energy L.P.San Antonio, Tx1nustarenergy.com -
James Siciliano
San Francisco, Ca -
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