Joshua Silva

Joshua Silva Email and Phone Number

VP of Brand @ Middleby Outdoor
Saint Paul, MN, US
Joshua Silva's Location
Greater Minneapolis-St. Paul Area, United States, United States
Joshua Silva's Contact Details

Joshua Silva personal email

Joshua Silva phone numbers

About Joshua Silva

VP, Director | Marketing & Brand Management | Enthusiast Brands, Manufacturing |Building brands. Accelerating growth in people and businesses through high-impact marketing strategy. Known for:Building brands as a high-integrity marketing leader and strategist:♦ Guide brands to find their voice and move consumers to action through impactful strategy, focused execution, and a consumer-first mentality♦ A considerate advocate who ensures teams have resources and clear objectives needed to succeed♦ I develop people and encourage them to take calculated risks to enhance their growthCreative connecting of people and ideas that positions enthusiast brands to accelerate growth:♦ I bring an entrepreneurial mindset to create order out of chaos in a rapidly-evolving marketplace♦ I believe by encouraging exploration and adaptability I create responsive brands to deliver disruption♦ A resourceful collaborator who actively focuses on delivering what is best for the success of the organizationInnovative strategy and problem solving that elevates the brand experience and marketing impact:♦ Provide analytical thought leadership to identify strategic solutions to complex marketing issues♦ I have a passion for generating ideas and breaking boxes to uniquely position brands in competitive and ever-changing environments♦ I believe creativity, passion, and authenticity lead to innovative solutions, successful partnerships, and engaged consumers

Joshua Silva's Current Company Details
Middleby Outdoor

Middleby Outdoor

View
VP of Brand
Saint Paul, MN, US
Website:
masterbuilt.com
Employees:
4
Joshua Silva Work Experience Details
  • Middleby Outdoor
    Vp Of Brand
    Middleby Outdoor
    Saint Paul, Mn, Us
  • Middleby Outdoor
    Vp Of Brand
    Middleby Outdoor Jun 2024 - Present
    Chamblee, Ga, Us
  • Middleby Outdoor
    Vp Of Marketing
    Middleby Outdoor Mar 2023 - Jun 2024
    Chamblee, Ga, Us
  • Middleby Outdoor
    Global Marketing Director
    Middleby Outdoor Jun 2020 - Mar 2023
    Chamblee, Ga, Us
  • Decode Marketing
    President / Founder
    Decode Marketing Jul 2019 - Present
    I provide fractional marketing leadership for small to mid-size businesses ($5m - $250m in total revenues). I seek to align business goals and objectives throughout the customer journey. From market size to referrals, I monitor and report on performance and provide holistic strategic recommendations in each phase to accelerate sales and growth.SERVING SMALL TO MID-SIZE BUSINESSES: ◆ That need affordable marketing leadership◆ Be more strategic◆ Establish brand awareness, recognition, and preference◆ Deliver accountability throughout the customer journey ◆ Improve customer satisfaction and loyalty◆ Drive referrals and advocacy◆ Accelerate revenue growth◆ Introduce new products to market◆ Identify and segment your customer◆ Tell great stories
  • Vista Outdoor Inc.
    Director - Global Product And Marketing
    Vista Outdoor Inc. Jan 2018 - Sep 2019
    Anoka, Minnesota, Us
    Reporting into the President of Outdoor Products managed P&L, product development, marketing, 5 direct reports, and 25 person team across 3 regions. STRATEGIC VISION ◆ Optimized product, pricing, positioning, and portfolio after analyzing consumer research ◆ Reduced inventory costs 15% and lifted gross margins by 5%◆ Implemented 5-year product roadmap to reduce development time, cost, and increase team efficiency◆ Delivered enhanced content, communications, and increases brand awareness◆ Pioneered product innovation achieving a U.S. patent for the new technologyDIGITAL TRANSFORMATION◆ Established digital footprint and direct to consumer platform to deliver 130% increase in revenue◆ Crafted Amazon 3P strategy and managed marketplace content boosting revenue 115%◆ Advanced digital strategy, leveraging display, SEO, retargeting and email, achieving 891k impressions and four times return on spendLEADERSHIP ◆ Directed internal teams, including hiring, interviewing and performance evaluations◆ Cultivated external partnerships to improve brand awareness◆ Enabled agency partners in the development and execution of marketing tools and materials across channels◆ Expanded brand distribution to new channel partners and global markets
  • Vista Outdoor Inc.
    Senior Marketing Manager
    Vista Outdoor Inc. Sep 2016 - Jan 2018
    Anoka, Minnesota, Us
  • Pure Fishing - Newell Brands
    Senior Marketing Manager - North America
    Pure Fishing - Newell Brands Apr 2016 - Aug 2016
    Columbia, Sc, Us
    Oversaw the planning, development, and implementation of marketing strategies, communications and public relations for key Pure Fishing brands including Ugly Stik, Berkley, Shakespeare, and Penn. Supervised, supported and guided 2 direct reports and 15 person team across 3 regions.
  • Pure Fishing - Newell Brands
    Brand Marketing Manager - Berkley
    Pure Fishing - Newell Brands Feb 2015 - Aug 2016
    Columbia, Sc, Us
    Controlled marketing, communications and multi-million dollar budget for Berkley brand. Orchestrated the development of marketing strategy, pro strategy, and global market integration. Guided 12 person team across 2 regions. - Delivered brand growth via e-commerce optimization and blog development to increase conversion rate 58%, average order value 20% and time on site by 400%- Effectively planned and managed budget over $4M - Spearheaded marketing initiatives including TV, print, digital, PR, graphic design, channel marketing, and consumer research.- Amplified new product launch sales by 30% and revenue by 70%
  • Pure Fishing - Newell Brands
    Brand Marketing Manager - Shakespeare
    Pure Fishing - Newell Brands Nov 2011 - Feb 2015
    Columbia, Sc, Us
    Recruited to head marketing and communications for Shakespeare and Ugly Stik including branding, PR, events, sponsorship, and traditional and digital advertising. Established a plan for product launches and managed a budget of $1.5M. Oversaw 10 person team across 2 regions. - Delivered 18% brand growth and $15M incremental sales in one year- Generated unique video content with 1.4M views on YouTube and 75M digital impressions- Achieved a 2.04% engagement rate and 1.02% click-through rate on social channels- Grew social audience by more than 1M via organic and paid ads- Optimized user experience on digital platforms through educational content development- Improved brand awareness through style guide refresh and visually compelling packaging
  • Gmr Marketing
    Account Supervisor
    Gmr Marketing Mar 2008 - Nov 2011
    New Berlin, Wi, Us
    Managed all aspects of MillerCoors Brewing Company's Hispanic soccer grassroots initiatives including player negotiations, contract negotiation and execution, and local market assets. Supervised an account coordinator and the sports marketing efforts of the client's advertising and promotional agencies. Forged partnerships with teams, properties, and leagues, within the MLS, CONCACAF and Soccer United Marketing. Provided sports expertise and thought to additional client alliances including the NBA, NFL, NASCAR, MLB.
  • Real Salt Lake
    Senior Manager - Fan Relations
    Real Salt Lake Jun 2006 - Mar 2008
    Sandy, Ut, Us
    Managed the direct relationship between fan and team through innovative programs and marketing. Oversaw the $1.7 million season ticket renewal effort. Supervised a two-person team dedicated to servicing clients. Provided thought leadership to a ticketing system solution and implementation process.
  • T.H. Properties
    Customer Service Representative
    T.H. Properties Jun 2005 - May 2006
  • University Of Utah
    Fitness Instructor
    University Of Utah Aug 2003 - May 2005
    Salt Lake City, Ut, Us
    Taught a variety of fitness courses including:SoccerBasketballWeight TrainingSpin

Joshua Silva Skills

Marketing Advertising Social Media Marketing Sports Marketing Marketing Strategy Sponsorship Digital Marketing Social Media Public Relations Event Planning Management Sales Strategy Customer Service Relationship Marketing Marketing Communications Trade Shows Sports Crm Sponsorship Activation Entertainment Brand Management Event Management Brand Development Facebook Brand Awareness Digital Media Creative Direction Market Planning Training Integrated Marketing Program Management Sports Management Soccer Contract Negotiation Sponsorship Sales Business Strategy Communication Executive Leadership Leadership Nonprofit Management Cross Functional Team Leadership Product Management Strategic Planning User Experience Coaching E Commerce Thought Leadership Creative Problem Solving Collaborative Leadership

Joshua Silva Education Details

  • University Of Utah
    University Of Utah
    Exercise And Sport Science
  • St. Olaf College
    St. Olaf College
    Psychology And Religion

Frequently Asked Questions about Joshua Silva

What company does Joshua Silva work for?

Joshua Silva works for Middleby Outdoor

What is Joshua Silva's role at the current company?

Joshua Silva's current role is VP of Brand.

What is Joshua Silva's email address?

Joshua Silva's email address is js****@****ilt.com

What is Joshua Silva's direct phone number?

Joshua Silva's direct phone number is +180144*****

What schools did Joshua Silva attend?

Joshua Silva attended University Of Utah, St. Olaf College.

What are some of Joshua Silva's interests?

Joshua Silva has interest in Cleveland Browns, Cleveland Indians, Psychology Of Sport And Performance, Real Madrid, Skiing, Soccer, Minnesota Timberwolves, Tottenham Hotspurs, Reading, Music.

What skills is Joshua Silva known for?

Joshua Silva has skills like Marketing, Advertising, Social Media Marketing, Sports Marketing, Marketing Strategy, Sponsorship, Digital Marketing, Social Media, Public Relations, Event Planning, Management, Sales.

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