AZoNetwork is one of the internet's leading online publishers operating within a number of specialised markets including engineering materials, life sciences, nanotechnology, clean technology, medical news and healthcare, mining, sensors and optics.With an annual global audience in excess of 135,000,000 visitors, we deliver targeted marketing campaigns for many of the worlds leading companies within our dedicated industry sectors.

Halcyonix, LLC is a B2B sales consultancy, with expertise in lead generation and sales, including professional setup, audience development, training and mentoring that generate sales to exceed expectations. We help B2B companies understand their business challenges and enable them to achieve growth success.

Managed and developed national sales team of 5 direct reports and consulted with the sales organization to share extensive knowledge of internal and media industry data. • Assessed needs, trained and mentored sales and leadership teams in action planning, innovative sales strategy, time management and professional development • Traveled extensively to meetings and conferences to facilitate front facing client roles • Maintained extensive P&L for sales department and developed monetization models to enable informed corporate revenue budget decisions • Supported digital operations, editorial, marketing and finance teams on issue resolution and resource development• Collaborated with division heads to set annual target revenue, coached and assigned goals to sales team, monitored team productivity and garnered Salesforce pipeline to identify opportunities for market entry and growth • Utilized design thinking to plan and facilitated weekly audit meetings to audit and develop sales plan by acquiring forward-thinking audience development panels, editorials and competitive intelligence logistics for review.

Accepted this challenging brand-new role as the sole direct selling and business development manager for this start-up healthcare publication market. Developed go-to-market strategies, creative sales tools, established and maintained account base and built advertising revenue for online publications from $0-$250,000 in the first year.

Recruited to this role and guided organizational growth by identifying and developing new audience and revenue opportunities with innovative digital B2B directory. Led sponsorship sales and grew new account revenue by 10% in first 3 months of tenure through email and social media marketing, SEO, content creation, branding, and analytical reporting.

Created numerous business relationships and grew digital media sales for start-up IT organization by 20% in a year after closure of CMP. Increased advertising revenue for print and online news resource by 25% overall, in excess of $1.1M in annual sales utilizing lead generation programs, webcasts and interactive marketing.

Recruited to this position to establish digital and print sales presence for healthcare product. Defined strategy, goals, targets, solutions, pricing models, marketing tools, and best practices. Provided web strategies including content micro-sites, sub-specialty newsletters, rich media platforms and NetSeminars.

Hired to serve in newly developed position as Digital Director and managed a team of 2 development strategists for internet start-up company after divestiture of PennWell. Developed full range of digital media solutions, collaborated with print sales team and educated clients in benefits of digital advertising opportunities. Attained sales growth from $0-$250K in its first year.

Managed teams of 3-5 direct reports with accountability for up to $5M across the titles of 3 publications in the electronics industry. Consistently exceed revenue goals by 20-30% and received PennWell’s exclusive Million Dollar Club award for exceptional salesmanship. Negotiated and maintained international sales and licensing and as a result, launched a JV Chinese publication and the first magazine for the structured cabling market in Europe.