Josh Buchanan Email & Phone Number

San Francisco, California, Us

As the Sr. Manager of GTM Operations, I build scalable, data-driven processes to align Sales, Marketing, and Client Success teams, enabling seamless handoffs, strategic alignment, and efficient revenue generation. My work focuses on optimizing GTM strategies, workflows, and analytics to empower teams and drive measurable results.I specialize in:‣ GTM strategy development to prioritize high-value opportunities using account intent signals and market data.‣ Revenue operations and tech stack optimization, including Salesforce, Marketo, and Outreach, to streamline workflows, improve data visibility, and drive efficiency.‣ Integrating AI workflows into inbound and outbound processes to enhance personalization and engagement at scale.‣ Managing lead lifecycle and advanced scoring models to improve Sales and Marketing alignment.‣ Streamlining handoff processes to boost pipeline velocity and reduce bottlenecks.‣ Operationalizing paid ad campaigns to ensure alignment with GTM strategies and maximize performance metrics.‣ Building dashboards and reports to track pipeline health, deal velocity, win rates, and campaign ROI.‣ Collaborating on content strategy and marketing automation to improve engagement, nurture leads, and optimize assets within platforms like Marketo and Salesforce.‣ Ensuring all marketing efforts follow ABM best practices and align with revenue generation goals.‣ Measuring marketing performance to drive revenue growth, pipeline acceleration, and improved ROI.‣ Enabling teams with clear documentation, scalable processes, and actionable reporting to maximize efficiency and alignment.‣ Leveraging data-driven insights to uncover opportunities, identify gaps, and refine processes across the sales and customer lifecycle.

San Francisco, California, Us

As a Marketing Operations Manager for Lucidworks, I scope, execute, report, and maintain our marketing automation ecosystem, database, and integrated programs. Alongside Sales Operations and Data Operations, I help enable massive, scalable growth for Lucidworks Revenue Operations. I specialize in the following: -Managing the build, testing, and launch process of email marketing campaigns-Managing and optimizing our Lead Lifecycle process. -Creating multi-touch emails, backed by multi-channel programs attribution.-Full-funnel triggered nurture and customer cross-sell/migration. -Marketing database analytics and optimization. -Marketing campaign split A/B testing and optimization.-Marketo and Salesforce lead scoring.-Marketo troubleshooting and campaign construction. -Enabling CEOs and Upper Management via marketing reporting and insights. -Creating and maintaining user enablement documentation.-Enabling RevOps, sales, and marketing to maximize the effectiveness of marketing automation

San Francisco, California, Us

As a Marketing Operations Specialist for LucidWorks, I helped scope, execute, report, and maintain our automation ecosystem, database and programs under the direction of our Marketing Automation Manager.

Hillsboro, Or, Us

I created Elevado MKTG, a multilingual enterprise I.T. and Digital development firm which specializes in enterprise solutions tailored to businesses of 25-100 employees. Elevado works directly with executives and managerial teams to expand business operations via one easy to implement package of digital solutions; completely designed around the needs of your company. Services offered: -Non-profit marketing consultation, design, and plan-management. -Marketing Plan creation & implementation -Scalable marketing automation via cloudapps like Salesforce, Mailchimp, Infusionsoft, and more. -Enterprise IT Systems & Solutions -Email Marketing & Management -Database scrubbing & optimization-Data Visualization & Analytics-User flow-mapping, engagement paths, and conversion optimization. -PPC/SEM Consultation & Management -SEO Content Creation & Optimization -Wordpress design, consultation, & eCommerce integration. -Physical/Print design, consultation, & plan creation/execution.

London, Gb

As the Head of Digital Operations, I utilized over 10 years of digital marketing and I.T. experience, with a focus on process optimization & automation, CRM development/integration, and user funnel mapping. I was fortunate to be able to help develop, and execute enterprise I.T. solutions, marketing campaigns, website designs, and everything in-between for my employer.I’m extremely grateful to have been able to work for a company that places their focus on values that matter, backed by business decisions that promote steady growth and success.

New York, Ny, Us

- Oversaw marketing campaigns for 65+ regional accounts up to 120mm total revenue.- Ensured collaboration and synergy between a dynamic team (10+) of ContentCreators, SEO/SEM, Designers, and Account Managers.- Clearly presented team analytics and metrics to upper management, executives, and clients. - Created and Tracked campaign spending and ensure marketing budget efficiency.- Performed regular quality checks on all channels of digital production.- Encouraged team morale, accountability, and creative problem solving.

Full SEO management for a rotating assignment of 8-12 clients, utilizing an average monthly SEO budget of $5,000-$7,500 each. Tasks included but not limited to: -SEO Page Audits for Potential Clients -Off-Page Relationship Building & Link Earning-Client-focused SEO Education -SEO Sales & Marketing -Keyword Research for Long-Form Content -Page-Speed Optimization and conversion-Meta-tagging and SERP Snippet Configuration

I took a break from marketing to pursue a cause I was passionate about, and to explorer a different career path. During my time as an Addiction Counselor/Residential Counselor, I was fortunate to be able to served individuals throughout Portland, OR. that struggled with addiction. While employed with DePaul, I Prevented 38+ individual residents from dropping out of the program pre-maturely, and helped faciliatate recovery plans for these individuals, relaying vital information to my team during and after each shift. One of my accomplishments while there while was developing and implementing an updated system to improve communication between staff members + clients during shift-changes, which amended a process that had previously been causing a number of communication issues. As a result, our teams were able to coordinate easier between each shift, and always had vital information needed to track clients, as well as team responsibilities.

Portland, Or, Us

I coordinated all marketing efforts within our company between myself and the marketing manager. I also managed the implementation of solid PPC and SEO site-wide practices. Within this I facilitated the marketing efforts for the launch of our new startup, directoryforcontractors.org, and lead generation within. I'm grateful for the opportunity to collaborate with a synergistic team and accomplish goals together. From macro-perspective campaign management to micro-coordination of PPC bidding and link-earning, I worked to cover all fronts of our digital marketing.

Rexburg, Id, Us

I managed the local SEO optimization of 14-18 different clientele accounts based across the United States and Canada. In this time I specialized in link earning stratagem and ROI for clients with a variety of needs and barriers to entry in the market. I also learned how to manage PPC accounts and execute important campaign changes to deliver better click through conversion percentages. I worked in a rotating account arrangement and communicated with a team of 4-6 people to ensure that our changes worked in harmony for each account.

During my time with A Washington A Oregon Painters I coordinated efforts between company and general sub-contractors, accounting, and general labor workers. I managed the company website and learned about SEO optimization and blog outreach in the process. I also coordinated all aspects of web presence and customer reception via online leads. Generating sales for new contracts, both commercial and residential was a constant expectation that I met, as well as working face-to-face with customers to meet their needs. Through all of this I prided myself on providing a friendly and upbeat connection between customers and the company.

 Enforce safety regulations for as much as 30 customers at a time. Greet customers and enter their information into company software. Handle cash and payment for customers coming in. Ensure proper procedures of closing and opening company facilities

 Prioritize multiple tasks ranging from product organization to deadlines with final delivery.  Find creative solutions to the growth of a new company.  Work face to face with customers to effectively understand their needs and deliver information accordingly.

Bachelor Of Business Administration - Bba, Digital Communication And Media/Multimedia

General Studies

High School, General Studies