• Oversee various aspects of client accounts in a leadership role• Initiate in communication strategy development and execute to deliver integrated communications and marketing plans for clients• Evaluate communication budgets and performance metrics to quantify the value and impact of all communication initiatives• Develop and deliver communications plans for collateral and marketing efforts, including event materials, training, membership campaigns, digital and print ads, press releases, and annual reports• Build email campaigns, database selection, HTML presentation and quality assurance of all outbound campaigns• Created a process to automate campaigns to leads from webinars • Implemented audience segmentation strategies which helped improved engagement rates by 12% over tenure. • Identify, and deliver services aligned with clients’ communications strategies that can be proposed and provided to clients

• Directed and facilitated the day-to-day agency efforts in developing integrated marketing communications on behalf of the client• Implemented campaign testing methodologies such as A/B campaign testing with multi-variables, streamlining strategy to improve conversion rates.• Arranged with partner agencies and vendors, as well as different internal agency departments to motivate and provide guidance to the creative production and project management teams• Reviewed and prepared documents for trafficking/delivering digital display and social creative to both internal teams and external partners• Collaborated on development of tactical recommendations and plans, based on strategic and business goals• Managed digital advertising campaigns and projects from initiation through production (video, digital, social, print, OOH, radio)• Facilitated internal and client creative reviews/approvals QC for small and large projects.

•Spearheaded the Strategic Counsel for Division's corps area Integrated Fundraising Plan, ‎including direct mail, media, digital and donor and acquisition analysis.‎•Cultivated and developed client relationships, providing individualized marketing programs to ‎meet each clients' unique needs.‎•Partnered with the creative team and agency management to create, and execute brand ‎strategy, promotional and communication campaigns.‎•Analyzed the performance of campaigns and strategies, making recommendations to ‎improve effectiveness•Assisted in coordinating content development, management, design, and distribution of ‎communication efforts, including social media, videos, and photographs.‎Maintain current client base and strengthen client relationship with agencyBecame the “market expert” for assigned markets and continuously monitor for competitive activityFoster positive relationships with clients, develop additional opportunities to service clients’ needs and expand the relationshipWork in collaboration with the creative team and agency management to create and execute branding, promotional and communication campaignsAssist clients in planning for strategic fundraising and create opportunities to engage other agency departments or programs in client fund development Work with Senior Account Executive on the day-to-day strategy, reporting and standardized work Analyze the performance of campaigns and strategies, making recommendations to improve effectivenessDevelop and maintain a production timeline for each creative production job

•Assisted with coordinating events such as conferences, trade shows, and sales meetings to ‎increase brand awareness.‎•Leveraged email, print and social campaign strategies to strengthen brand awareness with ‎target consumers.‎•Composed creative and compelling content for marketing materials and ensure brand ‎consistency.‎•Updated client-facing advertising pieces, reports and presentations•Supported the marketing team in the maintenance of the marketing automation system and ‎execution of all marketing and lead generation programs.‎•Developed and implemented digital marketing plans that incorporated SEO, SEM, social ‎media platforms and PPC campaignsUpdated client-facing advertising pieces, reports and presentations Supported the marketing team in the maintenance of the marketing automation system and in theexecution of all marketing and lead generation programs

Worked closely with internal departments to develop effective advertising campaigns on a daily basisMeasured, reported and analyzed campaign results through Google Analytics. Monitored results and delivered analysis and made recommendations to improve overall campaign ROI. Generated SEM, SEO and PPC campaigns. Discerned project requirements and communicate client needs to creative teams while managing the daily work flow of concurrent projects. Worked as a member of an account team to support client load with areas such as tracking digital media, job board set-ups, pay-per-click campaigns, brainstorming, estimates, job closings, copy writing, proofing, creating media plans, budget planning and overall strategies.

Assisted AVP of Marketing, PR & Internal Communications and management team in several marketing and administrative capacitiesDeveloped and assisted on several branding and marketing projects including physician relations/marketing, internal communications and collateral developmentAided physician preparations for interview with local television media; scheduling, transportation and escorting physiciansCreated marketing collateral materials such as brochures, information cards, post cards, and postersTracked and reported news impressions for WellStar Health System and competitorsWrote, researched and conducted interviews for press releases, and internal employee website features

Provided administrative and creative support to the media relations and public affairs teamsComposed letters in regards to legislative lawsCreated and assisted in dissemination of promotional materials for various health care projectsResearched and identified key media and news reporters and editors, with an emphasis on identifying influential bloggers, social media and consumer-focused publicationTracked and monitored daily traditional and social media for impression and competition coverage