As the Director of Operations and Sales, I have sat at the head of operations and sales to ensure that all customer orders from consumer to enterprise wholesale account are filled to their expectations by a family owned business with over 200 employees. To do this, I created standard operating procedures for 3 business units encompassing sales, finance, production, HR, and all other aspects of the operations or sales to create efficiencies.I developed and implemented marketing or social media tactics that engaged audiences while also growing strategic partnership relationships that expanded the reach of the enterprise. As a result, Iwas constantly applying my excellent communication skills to build relationships with our diverse workforce and customer base while staying focused on achieving the enterprise objectives.Some of my achievements in this capacity include:• Grew the eCommerce system and provided training to produce managers of clients to createautomation and efficiency within the order fulfillment process.• Prospected, nurtured, and closed new strategic corporate partnerships to increase theprogram by over 150% within 2 years by leveraging the existing client relationships to obtainkey referrals.• Managed a team of 6 – 25 direct reports spread across 7 retail locations.• Refined sales process and grew recurring revenue to sustainable levels by an average of20% YoY for 6 years at a customer retention rate above an industry average that has declined.• Applied product knowledge to train retail sales team to consistently grow sales 10% each year.

As the Retail Sales Manager, I was also responsible for the overall business operations that wasultimately responsible for driving overall revenues. I did this by directing, motivating, and mobilizingthe retail teams in partnership with the production teams to ensure that all sales were moving asefficiently as possible. I also prepared budgets and submitted estimates for staffing, facilities, andproduction in addition to developing sales forecasts grounded in my analysis of market trends. Thisbalanced approach to my responsibilities enabled me to communicate with a strong diverse workforce while serving customer needs.Some wins in this capacity were:• Identified opportunities to streamline sales process and deployed eCommerce site in partnership with vendor while also coordinating with production teams that increased sales by 50%.• Developed and implemented marketing plans and grew social media through consistent engagement that resulted in increased conversions.• Utilized passion for products to develop clear messaging for sales and marketing initiatives.