• Promoted brand development by editing and executing creative campaigns across all online and traditional channels (website, social media, ads, catalogs, retailer handbook, in-store signage, etc.)• Directed over ten marketing campaigns a year, including product launches, sale events, charity programs, and PR initiatives• Liaised with design team and specialized in writing product essence copy, features, and benefits• Composed six award-winning submissions for tradeshows and travel publications that focused on product innovations• Coordinated five annual tradeshows, overseeing creative design, logistics, product distribution, booth layout, inventory, travel arrangements, and related sales and administrative support• Facilitated interdepartmental collaboration through marketing inventory management, logistical planning, sourcing and negotiating with vendors, and managing estimates, purchase orders, and budgets• Managed freelancers, temp workers, and interns on various department initiatives such as content creation and rollouts

• Executed efficiency-enhancing initiatives: improved project workflow through a new task management program (Redbooth) and established new KPIs by transitioning sales team order entry process to an app for increased speed and accuracy• Managed digital asset distribution to over 500 retailers and e-commerce partners on a frequent basis, and sourced new platforms for more efficient asset sharing (Dropbox, Smartsheets, and Constant Contact)• Supported public relations initiatives by fulfilling sample orders to influencers, liaising with journalists, distributing media coverage to retail partners, and producing monthly press clippings book• Translated digital/in-store materials into Spanish, served as translator in client meetings, and supported Spanish customers• Provided administrative support, including writing and sending retailer communications, ownership of sales associate training programs, executing sales seminars, showroom and lobby maintenance, and marketing inventory management

• Optimized online presence, resulting in a 208% increase in website traffic, and raised sales from 8 to over 40 products a month• Designed, edited, and published advertisements across forums, social media, and print publications• Managed inventory, liaised with vendors, provided administrative support, and ensured customer satisfaction

Performed administrative work including answering telephone calls, scheduling, office organization, website management, sending e-mails, etc.Prepared church services and event setups, organized/maintained inventory of building materials.Assisted in maintenance, repair, and structural additions to the church and rectory.Contributed creativity to craft projects involving carpentry, metalwork, painting, etc.