Jean-Charles (Jc) Moy Email & Phone Number

Sherbrooke, Qc, Ca

Magog, Quebec, Ca

Quebec, Quebec, Ca

• Spearheaded the revitalization of the marketing department, implementing a comprehensive project management system and driving the website redesign.• Developed and executed a new SEO content strategy and brand guide, establishing a robust lead generation framework.• Built and optimized the marketing tech stack from the ground up, incorporating project management tools, SEMRush for SEO/SEM, and integrating ChatGPT to enhance customer interactions.• Fostered a culture of innovation by keeping abreast of industry trends, allowing the company to distinguish itself in a competitive market with giants like HubSpot and Salesforce.• Facilitated cross-departmental collaboration with operations, product, and sales teams to streamline feature launches, documentation, and training, balancing team priorities to achieve business objectives.

Sherbrooke, Qc, Ca

• Played a pivotal role in scaling growth strategies, leading to a significant increase in brand awareness and revenue through SEO, content, and social media.• Developed and executed a comprehensive social media strategy, resulting in a remarkable 100% year-over-year (YoY) increase in total engagement.• Led a highly effective SEO content marketing strategy, positioning PBIS as a top-10 topic for generating new organic traffic for Classcraft.• Implemented a structured marketing project management system, optimizing processes and increasing overall efficiency.• Spearheaded the implementation and provided staff training for various marketing software systems, including HubSpot, ActiveCampaign, DataStudio, ChatGPT, Hootsuite, etc.• Successfully introduced an AI-driven content strategy for the company blog, improving production speed and cost-effectiveness.• Achieved an impressive 20% YoY increase in user logins (weekly active users) through targeted email campaigns.• Led a diverse team of marketing professionals and developers, achieving the best OfficeVibe Score for a team at Classcraft.

Sherbrooke, Qc, Ca

• Implemented and monitored ads on Facebook and LinkedIn• Coordinated the email strategy for prospects and customers• Coordinated webinars, landing page creations and event marketing• Increased Classcraft's blog's top 20 organic keywords count by more than 5x• Increased Classcraft's overall domain top 20 organic keywords count by more than 3x• Increased Classcraft's monthly organic traffic by almost 3x

Sherbrooke, Quebec, Ca

• Developed and executed a marketing strategy for SherWeb's Office 365 service offering, which • included creating content for lead generation and implementing a nurturing email campaign.• Coordinated work with a team of creatives, including copywriters and designers• Developed strategies to accelerate the velocity at which leads were going from marketing to sales, resulting in record-setting months for the sales team

Sherbrooke, Quebec, Ca

• Operationalized a strategy to generate blog content at a fast pace, resulting in the production of 3-4 blogs per week with a very limited team of copywriters in-house• Hired and managed freelance writers• Optimized content for SEO and matched the SherWeb brand voice and tone

Sherbrooke, Québec, Ca

• Developed and executed the CRM redesign• Created and executed the marketing strategic planning• Developed and executed the redesign of the company's website and marketing documents• Created and installed the company's booth for Formnext 2016

Waterville, Québec, Ca

Common mistakes/misspelling of my name Jean-Charles Moy:JC Moy, John Charles Moy, Jay C Moy, Jean-Charles Moi, JC Mwa, Jon Charles Moy

Montreal, Qc, Ca

• Integrate content on the company's website• Manage the promotional item inventory• Create mass email campaigns• Create Landing pages for international events• Manage the company's YouTube channel• Participate in the business development linked to the company's website• Creating and updating monthly website analytics reporting

Montréal, Québec, Ca

• Creating weekly press reviews for specific account managers' verticals• Optimizing sales databases and reportings• Assisting in the implementation of the CRM (Customer Relationship Manager)• Creating reports bases on the market studies for specific account managers' verticals

Toronto, Ontario, Ca

Bachelor Of Business Administration (B.B.A.), Marketing

Education record

Humanities/Humanistic Studies